Google > Google: DoubleClick
Jul. 1, 2008 at 8:41am by Barry Schwartz
Google Launches Google Affiliate Network & Retires Pay-Per-Action/Referrals
Google has launched a new affiliate network named the Google Affiliate Network. In an effort to consolidate the DoubleClick acquisition, Google created the Google Affiliate Network and has announced the retirement of AdSense Referrals, which is part of Google's Pay-Per-Action product. Google launched Pay Per Action ads in March of...
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May. 22, 2008 at 8:21am by Barry Schwartz
US Congressman Quizzes Google Again On Privacy
Lawmaker questions Google over privacy practices from Reuters reports Texas Rep. Joe Barton from the U.S. House of Representatives Energy and Commerce Committee quizzed Google on how they will integrate DoubleClick's data with their own. Some questions posed include how user data from DoubleClick would be merged into Google's data,...
See Related Stories In: Google: DoubleClick, Google: Legal, Legal: Privacy
Apr. 2, 2008 at 5:38pm by Barry Schwartz
Google's First Layoffs: 300 To Go From DoubleClick
Google to Lay Off About 300 at DoubleClick from the New York Times reports that Google will be firing about 300 employees at DoubleClick. The layoffs will cut down the American division of the company by 25 percent (DoubleClick currently employs about 1,200 people). Google has not yet confirmed these...
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Apr. 2, 2008 at 5:22pm by Danny Sullivan
Google Selling Performics -- Thanks, Google!
Last month, I did an open letter to Google wishing they'd quickly sell off Performics, to avoid the conflict of having a search marketing firm that works to improve results on Google's own search engine. Well, thank you Google! They've acted far more quickly than I would have hoped for,...
See Related Stories In: Google: Acquisitions, Google: AdSense, Google: Business Issues, Google: Critics, Google: DoubleClick, Google: General, Google: SEO
Mar. 11, 2008 at 4:06pm by Danny Sullivan
Google: It's Official, We Own DoubleClick
With the EU's blessing, Google has finally acquired DoubleClick after nearly a year in trying. Google has blogged that the acquisition has been completed, with CEO Eric Schmidt saying: Integration work can now begin, with detailed plans to come There may be a "reduction in headcount" as Google matches...
