Google > Google: Marketing
May. 6, 2008 at 5:57am by Danny Sullivan
Google Loses PR Chief Elliot Schrage To Facebook
It's going to be harder for Google to spin they haven't lost the mojo to Facebook with news of the latest exec to depart the Big G -- that being chief spinmaster Ellliot Schrage bailing from being vice president of global communications at Google to become VP of communications and...
See Related Stories In: Google: Employees, Google: Marketing, Search Engines: Facebook
Apr. 21, 2008 at 9:23am by Greg Sterling
Google Named Top Global Brand -- Again
Millward Brown, a unit of mega ad agency WPP, has named Google the world's top brand in its annual "Top 100 Most Powerful Brands" survey (report available here). The Guardian UK also covers the study. Millward Brown calculates the ranking based on corporate earnings, consumer survey data, projected future growth,...
See Related Stories In: Google: General, Google: Marketing, Stats: Popularity
Mar. 4, 2008 at 8:42am by Barry Schwartz
Google: Not American's Most Admired Company (But Almost)
FORTUNE magazine released its America's Most Admired Companies of 2008 list, and guess what? Google was not rated number one. Hard to believe? Well, they did make number four. Apple took the top position, which doesn't surprise me since everyone I know is buying Macs, even oureditor-in-chief, Danny. Google ranked...
See Related Stories In: Google: Critics, Google: Marketing, Stats: Popularity
Feb. 25, 2008 at 8:21am by Barry Schwartz
Survey Says: Google Top Brand In UK
Google takes UK's top brand spot from the BBC reports Google took the BBC's top spot in a Superbrands survey of the top brand in the UK. In fact, Google is the only company established after 1990 that is found within the top 50 brands in this survey. Microsoft secured...
See Related Stories In: Google: Marketing, Stats: Popularity
Jan. 22, 2008 at 9:01am by Barry Schwartz
After A Month, Google Fails The One Hour Guaranteed Press Response Test
Last December, Vint Cerf -- Google's Chief Internet Evangelist -- said Google CEO Eric Schmidt will provide official statements to the press, if needed, within an hour. Philipp Lenssen of Google Blogoscoped decided to test that claim. He generated a list of questions from readers and sent them in. A...
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Dec. 24, 2007 at 8:39am by Danny Sullivan
Instructions On Tracking Santa With NORAD & Google: The 2007 Edition
I'm a serious Santa Claus tracker. When I was a kid, I used to get Santa updates from NORAD (the US missile tracking people) via the radio. As an adult, I've long used the NORAD Tracks Santa web site to keep up with St. Nick, Father Christmas, or whatever...
See Related Stories In: Google: Earth, Google: Maps & Local, Google: Marketing, Search Engines: Other Search Engines
Dec. 19, 2007 at 3:27pm by Danny Sullivan
New Google Privacy Videos Offer Advice On Product Settings
If US Congressman Joe Barton never got an answer to his many questions about Google Privacy (which I thought wasted time asking for stuff an intern could locate), perhaps he'll be happy watching some of Google's latest videos released that cover some very specific privacy issues on a product-by-product basis....
See Related Stories In: Google: Marketing, Legal: Privacy
Dec. 1, 2007 at 1:11pm by Danny Sullivan
Tracking Santa: NORAD & Google Team Up For Christmas
Every year, I enjoy helping my kids track the approach of Santa Claus through the NORAD site, as I've written about before. This year, Google's getting in on the action. You'll be able to track Santa in Google Earth on Christmas Eve with the help of a special file....
See Related Stories In: Google: Earth, Google: Marketing, Google: iGoogle, Search Engines: Other Search Engines
Nov. 23, 2007 at 8:41am by Barry Schwartz
Google Webmaster Help & AdSense Help Support Staff
The Google Webmaster Central Blog has provided us with a listing of all those Googlers who help answer questions in the Google Webmaster Central Group. They are proud to announce they can support people in 12 different languages. Here is the rundown....
See Related Stories In: Google: AdSense, Google: Employees, Google: Marketing, Google: SEO
Nov. 21, 2007 at 8:06am by Chris Silver Smith
Google On Everyone's Lips: A Trademark Nightmare?
So, I got this Google-branded lip balm from the Google Store. I couldn't resist it—it just seemed like such a kooky thing for them to brand. After getting it, I feel like Google might be approaching some sort of critical mass, and that they could be in danger of losing...
See Related Stories In: Google: Legal, Google: Marketing, Legal: Trademarks
Oct. 22, 2007 at 4:16pm by Vanessa Fox
Google Goes Dark For Lights Out San Francisco
On Saturday, Google went dark in San Francisco. No, it didn't lose a data center. It simply turned the home page black for the day to support Lights Out San Francisco. The change from white to black wasn't to actually conserve energy, as Google has determined this doesn't reduce energy...
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Oct. 18, 2007 at 6:20am by Danny Sullivan
Karen Wickre: Mother Of The Google Blog On Google's Official Blogging
When Google launched the Official Google Blog back in 2004, it started as sort of a ho-hum event. There wasn't anything particularly gripping, and some wondered if the company should be more edgy with its posts. Since then, Google has launched more than 70 additional official blogs over the...
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Oct. 15, 2007 at 8:22am by Greg Sterling
Comparing Annual Ad Spending From Google, Yahoo, And Microsoft
This Associated Press article chronicles how Google has been able to build a multi-billion dollar consumer brand largely without advertising. That's the part everybody knows. But the article also compares the annual ad spending of Google, Microsoft, Yahoo, and eBay. It points out that when Google does buy any advertising,...
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Oct. 5, 2007 at 11:20am by Searcharazzi
Searcharazzi: The Googlers (Definitely) Do Not Wear Prada
While Google events are a known entity for those in the search crowd, the rest of the world is now getting a taste. In an effort to craft more targeted events, parties now focus on a single vertical. From a sales perspective, this most certainly makes sense. However, the...
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Oct. 3, 2007 at 11:20am by Danny Sullivan
Billboard Showdown: Google 411 Takes On Ask's Algorithm
I'm in the Bay Area this week, and driving down Lombard Street, I brought the car to a halt when I saw the two billboards above. Yes, that's one of the Goog411 billboards for Google Voice Search sitting on top of an Ask.com "The Algorithm" one. Sadly, there's doesn't...
See Related Stories In: Ask: Promotions, Google: Marketing, Google: Voice Search
Sep. 28, 2007 at 2:01pm by Mike Blumenthal
Deconstructing Google's Billboard Experiment
Last week's coverage of Google's Goog-411 billboard in Olean brought forth a number of other sightings of the billboards in San Francisco, Oakland and San Jose, Ca. & Tonawanda , Buffalo and Limestone (even smaller than Olean) NY. While there may be others yet to appear and more billboards coming...
See Related Stories In: Google: Marketing, Google: Mobile, Google: Voice Search
Sep. 20, 2007 at 9:04am by Greg Sterling
Google Hires In-House Lobbyist To Address A Range Of Issues Before Congress
Anyone who believes that the United States is a truly free market should think again. The US government is in so many instances the gatekeeper or arbiter for the spoils of public assets, such as wireless spectrum. And Google has discovered how central political favor in Washington to its fortunes....
See Related Stories In: Google: Business Issues, Google: Marketing, Google: Offices, Google: Other
Sep. 14, 2007 at 1:26pm by Greg Sterling
Google Creates Rich Australian Elections Site
As explained on the Google Blog, Google has created a Google Australia election website to track the candidates and results of the forthcoming Australian national election. The site involves use of Google Maps, iGoogle and YouTube. It's something of a mix of public service and self-service (in the sense of...
See Related Stories In: Google: Marketing, Google: YouTube & Video
Sep. 13, 2007 at 5:36pm by Danny Sullivan
Google Backs Private Moon Landing With Google Lunar X PRIZE
It has nothing to do with organizing the world's information -- but I don't care, it's pretty cool. Google's backing a private moon landing. In particular, it's putting up $30 million for the Google Lunar X PRIZE, a contest for private landings on the moon....
See Related Stories In: Google: Earth, Google: General, Google: Maps & Local, Google: Marketing
Aug. 9, 2007 at 9:22am by Greg Sterling
JupiterResearch: Google And Yahoo Are Top Online Brands
Following the Harris and BusinessWeek/Interbrand brand surveys, which put Coca-Cola at the top of the list, JupiterResearch asked Internet users about their favorite brands and dissected the audiences....
See Related Stories In: Google: Marketing, Stats: Popularity, Yahoo: Marketing
Aug. 9, 2007 at 8:37am by Barry Schwartz
Google Deletes Custom Search Blog After Marking It As Spam
Google Custom Search Blog Hacked? from Google Blogoscoped quickly reported what appeared to be a hack of Google's official Custom Search Blog. But what really happened was that Google marked their own blog as a spam blog and ultimately removed the blog from Blogger, allowing someone else to claim the...
