Google > Google: Other Ads
Mar. 20, 2008 at 10:50am by Greg Sterling
Branding Coming To Search In A Big Way
Search has historically been seen as a direct response vehicle and the notion that search is a branding medium has traditionally been met with considerable skepticism by search marketers, albeit somewhat less recently. In an effort to be provocative in moderating the "branding and search" panel at SMX West last...
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Mar. 10, 2008 at 9:24am by Greg Sterling
Google Pitches Media Buying "Dashboard" To Skeptical Ad Agencies
Many people think that Google is a search engine. That's true, but it's only part of a much larger story that Google is developing. Indeed, the company increasingly sees itself as a diversified media buying platform. Already print newspaper ad buying, radio and TV are integrated, to varying degrees, into...
See Related Stories In: Google: AdWords, Google: Analytics, Google: Critics, Google: Other Ads, Google: Partnerships, Google: Print Ads & AdSense For Newspapers
Jun. 12, 2007 at 8:53am by Barry Schwartz
Google Wants To Make TV Ads Less "Annoying"
Google's Campaign Against Bad Commercials from Internetnews.com reports Kim Malone, the director of Google AdSense, as saying she wants to make TV ads less "annoying." When Kim Malone was questioned on how Google plans on taking the "non-intrusive" nature of search ads and contextual ads to the TV ad model,...
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May. 14, 2007 at 9:48am by Barry Schwartz
Google Game Ads Patent Sets Off Privacy Debate
Google may use games to analyse net users from The Guardian reports that Google is considering the idea of using gaming behavior to display targeted ads to that user. Privacy advocates are already voicing their distaste for the idea of gleaning information on users based on their gaming behaviors. To...
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Apr. 30, 2007 at 7:10am by Danny Sullivan
Yahoo To Acquire Right Media; Joins Google In Buying, Rather Than Building, Display Ad Network
Yahoo has announced it will acquire Right Media, which operates an auction-based display ad exchange called Remix Media. The move is widely seen as Yahoo fighting back against Google's recent plans to acquire DoubleClick, which itself is seen as Google jumping more firmly into the display ad network game. Both...
See Related Stories In: Google: Acquisitions, Google: AdSense, Google: General, Google: Other Ads, Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: General
Apr. 13, 2007 at 5:34pm by Barry Schwartz
Google To Acquire DoubleClick For $3.1 Billion
Google Buys DoubleClick for $3.1 Billion from the New York Times has news that Google has reached an agreement to buy DoubleClick for the sum of $3.1 billion. There was speculation in the past that Google and DoubleClick were in talks, so now that has been confirmed. With this purchase,...
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Mar. 29, 2007 at 8:23am by Greg Sterling
NY Times Tracks Google's Traditional Media Efforts
Miguel Helft at the New York Times has a relatively long and interesting article, with some interesting details, that rounds up the status and mixed results (so far) of Google's moves into radio, TV and print newspapers. From my understanding, the print newspaper ads have been the most successful to...
See Related Stories In: Google: Audio Ads, Google: Critics, Google: Other Ads, Google: TV
Mar. 16, 2007 at 11:12pm by Danny Sullivan
GOOG Acquisitions: Trendalyzer & Adscape Media
A quick heads-up on two new Google acquisitions. First, Google has announced the purchase of Gapminder's Trendalyzer software. Second, it confirms the purchase of Adscape Media, an in-game advertising company, following rumors of a buy last month....
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Feb. 26, 2007 at 10:35am by Barry Schwartz
Google Ordered To Change AdSense Contract By South Korea's Watchdog
S. Korean watchdog orders Google to fix unfair contract clauses by Yonhap News (and see longer version here) reports that Google has been ordered to change its AdSense contract to be more publisher friendly. The Fair Trade Commission said the contract is currently enabling Google to "one-sidedly cancel advertisement deals"...
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Jan. 17, 2007 at 3:55pm by Bill Slawski
Google Billboard & Google Kiosk Coming?
Clickz columnist Ryan Naraine wrote up some of his thoughts about a Google patent application (Allocating advertising space in a network of displays) that would enable advertising upon electronic displays and billboards in shopping centers and other places, in his article Google Patent Filing Hints at Digital Billboard Ad Network....
