Google > Google: Patents
Dec. 11, 2007 at 3:30pm by Bill Slawski
Google Patent On Anchor Tags And Web Crawling
One of the key elements of how the Google search engine works involves the use of the words, or anchor text, that appear in a link on a source page, to describe a page targeted by the link. We know this from statements about anchor text made in documents like...
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Sep. 4, 2007 at 8:55am by Barry Schwartz
Weird Google Patents & Patent Applications
Google’s 10 Oddest Patents by Bill Slawski shares with us some of Google's weirdest patent applications and patents. Here is a short rundown. Bill goes in more detail in his write up....
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May. 14, 2007 at 9:48am by Barry Schwartz
Google Game Ads Patent Sets Off Privacy Debate
Google may use games to analyse net users from The Guardian reports that Google is considering the idea of using gaming behavior to display targeted ads to that user. Privacy advocates are already voicing their distaste for the idea of gleaning information on users based on their gaming behaviors. To...
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Apr. 26, 2007 at 11:15am by Bill Slawski
Google Revisits Historical Data Ranking Factors
One of the biggest stirs of 2005 in the search marketing field was caused by the release of a patent application from Google titled Information retrieval based on historical data. It introduced time as a dimension of ranking pages, with changes in content and linking and advertising and topics as...
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Mar. 22, 2007 at 1:27am by Bill Slawski
New Google Mobile Phone Search Patent Applications
Is there a Google Phone waiting to be released, or just mobile software that makes it easier for people to use Google to search with? How serious is Google about mobile search? How would such a system work? I ran into a patent application on the World Intellectual Property Organization...
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Feb. 16, 2007 at 4:32pm by Bill Slawski
Google Customized Search Engines to Harness The Wisdom of Experts?
Back in October, 2006, Google announced on the Official Google Blog that they were enabling people to create their own custom search engines. If you asked yourself why they were doing this, and how it might provide benefits to individual site owners, searchers as a whole, and Google itself, there...
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Feb. 9, 2007 at 4:45pm by Bill Slawski
Google's Agent Rank Patent Application
Google returns results based upon content appearing upon individual pages, or at specific URLs. But that content could come from different authors, who have different levels of control over it. For example, a blog page may have posts written by more than one author, comments penned by others, and advertisements...
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Jan. 22, 2007 at 2:46pm by Bill Slawski
Google's OneBox Patent Application
One of my favorite search related articles is one that Danny wrote a few years back titled Searching With Invisible Tabs. It stands out because it describes one of the major difficulties involving how search engines work - making a user interface as simple as possible, while still somehow providing...
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Jan. 17, 2007 at 3:55pm by Bill Slawski
Google Billboard & Google Kiosk Coming?
Clickz columnist Ryan Naraine wrote up some of his thoughts about a Google patent application (Allocating advertising space in a network of displays) that would enable advertising upon electronic displays and billboards in shopping centers and other places, in his article Google Patent Filing Hints at Digital Billboard Ad Network....
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Jan. 12, 2007 at 1:34pm by Bill Slawski
Search Patent Documents for 1-12-07 - Limited Access Documents in Search Results
A wide range of newly published patent applications and granted patents, covering such ground as subscribed content in search results from Google; tag searching, detecting similar audio files, and simpler support vector machines from Yahoo; geographic based searching from MetaCarta; and data center architecture and smarter results to queries from...
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Jan. 2, 2007 at 6:44am by Bill Slawski
New Duplicate Content and Mapping Patents from Google - January 2, 2007
Google was granted new patents this week on a methods for estimating similarity between web pages and documents which may help to filter duplicate content, and upon a digital mapping system which appears to be the foundation for Google Maps, and has a number of related map-based patent applications in...
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Dec. 29, 2006 at 7:22am by Bill Slawski
PhraseRank, Not PageRank, To Fight Search Spam
Can indexing phrases from pages be an effective approach in identifying and filtering keyword stuffed pages, and honeypot pages aimed at attracting visitors solely to have them click upon ads? A new patent application published yesterday and assigned to Google, Detecting spam documents in a phrase based information retrieval system,...
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Dec. 28, 2006 at 10:02am by Bill Slawski
How Google Sitelinks May Work, From Patent Application
Back in September, Vanessa Fox at the Official Google Blog shared with us a little information about sitelinks, the groups of links to internal pages that sometimes appear under the top result on a search results page. She also pointed to a page on Google's Webmaster Help Center that provides...
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Dec. 13, 2006 at 8:00pm by Danny Sullivan
Google Launches Google Patents, Full-Text US Patent Searching
Google has rolled out a new Google Patents search engine (Official Google Blog post here), allowing people to search across the full-text of US patents from 1790 through the middle of 2006. The company plans to update the service further with more 2006 filings and move to a weekly or...
