Google > Google: Print Ads & AdSense For Newspapers
Mar. 10, 2008 at 9:24am by Greg Sterling
Google Pitches Media Buying "Dashboard" To Skeptical Ad Agencies
Many people think that Google is a search engine. That's true, but it's only part of a much larger story that Google is developing. Indeed, the company increasingly sees itself as a diversified media buying platform. Already print newspaper ad buying, radio and TV are integrated, to varying degrees, into...
See Related Stories In: Google: AdWords, Google: Analytics, Google: Critics, Google: Other Ads, Google: Partnerships, Google: Print Ads & AdSense For Newspapers
Sep. 21, 2007 at 9:03am by David Szetela
Google’s New Media Advertising: Get Hip or Get Left Behind
Like many agencies and advertisers, we’ve been dragging our feet before trying Google’s relatively new advertising options. My rationale has been that search (or PPC) advertising is inherently better than the traditional advertising media: print, radio and TV. PPC advertising has been trouncing traditional media due largely to the fact...
See Related Stories In: Google: Audio Ads, Google: Print Ads & AdSense For Newspapers, Google: TV
Jul. 18, 2007 at 9:06am by Barry Schwartz
Google Offering Print Ads To More Advertisers & Papers
Google announced that they have expanded their Print Ads program both on the advertiser and publisher side. They have expanded their newspaper base from 50 papers now to 225 newspapers representing 32 of the top 35 DMAs and a combined circulation of almost 30 million, according to Google. Plus, Google...
See Related Stories In: Google: Print Ads & AdSense For Newspapers
Mar. 12, 2007 at 3:55pm by Barry Schwartz
Google Print & Radio Ads A Success All Around
Newspapers and Radio Find Unlikely Ally in Google from Advertising Age shows how both advertisers and publishers are very happy with early tests from both Google's Print Ads and Google's Audio Ads. On the print side, the article shares quotes from the New York Times claiming Google Print ads have...
See Related Stories In: Google: Audio Ads, Google: Print Ads & AdSense For Newspapers
Jan. 3, 2007 at 1:15pm by Barry Schwartz
First Results Of Google's Newspaper Ad Test Published
Jeremy Mayes has posted the first seen results of the Google newspaper ad test that we have been tracking. He noted about 1,000 visitors came from the ad, which generated 70% less page views than the PPC counterpart, 30% less time spent on the site than the PPC counterpart, but...
See Related Stories In: Google: Print Ads & AdSense For Newspapers
Dec. 29, 2006 at 9:20am by Barry Schwartz
Google Pushes Forward With Newspaper Ads
Google Set To Expand Newspaper Ad Program at the Washington Post reports that Google's newspaper tests were a success according to the company. They want to expand the tests in the coming months. The pilot results were triple in volume of ads sold, compared to what they expected. FYI, the...
See Related Stories In: Google: Print Ads & AdSense For Newspapers
Dec. 14, 2006 at 8:46am by Barry Schwartz
Google Advertisers Take On Audio & Print Ads
A Wall Street Journal article named Google Tests New Ad Offerings -- But Will Advertisers Follow? looks at various types of advertisers reactions to Google's efforts to expand to print and audio ads. I'll put out some quotes for you on this: The success of Google's efforts to persuade Mr....
See Related Stories In: Google: Audio Ads, Google: Print Ads & AdSense For Newspapers
Dec. 13, 2006 at 8:13am by Barry Schwartz
Google Newspaper Ads Run Again
PPC Discussion updates us that his newspaper ad that Google is testing with him and hundreds of other advertisers is currently running now in 78 27 newspapers. The test run of Google Print Ads is between the dates of 11/29/06 and 12/21/06, and the ads are to be placed in...
