Google > Google: SEO
May. 7, 2008 at 10:17am by Danny Sullivan
From My Inbox: Some Search Tools To Check Out
After Yahoo-Microsoft madness, there's been a bit of a lull so I'm cleaning out my inbox and wanted to mention a few items that might be of interest. Below, a way to quickly search blogs & social media sites all at once, a new video search tool, a study into...
See Related Stories In: Google: SEO, Google: Webmaster Central, SEM Tools, Search Engines: Other Search Engines, Search Engines: Social Search Engines, Search Engines: Video Search Engines, Search Engines: Word Of Mouth & Buzz Search Engines, Search Resources, Stats: Search Behavior
May. 6, 2008 at 12:00am by Vanessa Fox
Yahoo Adds SearchScan Alerts To "Risky" Search Results
Yahoo Search has begun a partnership with McAfee, Inc. to provide SearchScan, which uses McAfee's SiteAdvisor technology to flag URLs it deems "risky" in the search results. Results are flagged with the type of danger below the title. This new feature is primarily aimed at preventing spyware and other...
See Related Stories In: Google: SEO, Legal: Security, Search Features: Safety, Yahoo: SEO, Yahoo: Search
May. 5, 2008 at 8:30am by Barry Schwartz
I Believe In The Google -60 Penalty
Whenever people say there's a new Google penalty, often there's not confirmation from Google that such a thing exists and even other webmasters may disagree that the penalty does exist. But with the -60 penalty that's going on, there are more clues that make me think this is indeed real....
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Apr. 30, 2008 at 8:18am by Barry Schwartz
Google Toolbar PageRank Update Creates Major Webmaster Buzz
Over the past few days, many webmasters and SEOs have been noticing an update to the PageRank score found in the Google Toolbar. Usually PageRank updates aren't that noteworthy, but it seems something is different about this PageRank update...
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Apr. 28, 2008 at 8:18am by Barry Schwartz
Sitelinks On A Google Minus 60 Result: What Does It Mean?
Last week, I covered an interesting observation at a Google Groups thread, where some individuals noticed Google Sitelinks showing up for a site in the 60th position. At the end of the thread, I noted that Googler JohnMu told the webmaster that he may want to join the -60 penalty...
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Apr. 24, 2008 at 8:57am by Barry Schwartz
Video: Details On Setting Your Site's Geographic Target In Google Webmaster Tools
Google launched the set geographic target feature in October of last year. Since then, many webmasters began experimenting with it and I have personally not seen too many complaints about it, which is always a good thing. Google's Webmaster Central team said they have been receiving some questions on the...
See Related Stories In: Google: SEO, Google: Webmaster Central
Apr. 17, 2008 at 10:04am by Barry Schwartz
Two New Google Search Quality Interviews
There are two new interviews available, one from Google's VP of search quality, Udi Manber, and one from Googler Matt Cutts. Popular Mechanics interviewed Udi Manber and posted the interview transcript online. Matt Cutts did an audio/podcast interview with Duct Tape Marketing. Here is a summary of my notes from...
See Related Stories In: Google: Employees, Google: SEO
Apr. 17, 2008 at 9:02am by Barry Schwartz
Google Offers Best Practices For Moving A Site
Google's Webmaster Central blog wrote some best practices for moving your site to a new domain. I am happy with Google's write up and it is a great first step, but I am a strong advocate of a Google Certified Domain Change process within Webmaster Tools. In any event, here...
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Apr. 11, 2008 at 2:00pm by Danny Sullivan
Google Now Fills Out Forms & Crawls Results
One of the biggest search challenges has long been that the major search engines like Google cannot crawl material that can only be retrieved through the use of forms. Now Google is filling out those form to obtain the information previously hidden, the company has announced....
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Apr. 10, 2008 at 9:54am by Danny Sullivan
"Previous Query" Refinement Coming To Hit Google Results
Yesterday (technically still today my time), I did a keynote interview with Google vice president of search products & user experience Marissa Mayer during our SMX Sydney show. We covered a wide range of topics, including how "Previous Query" refinement will soon come to natural listings on Google, plus how...
See Related Stories In: Google: AdWords, Google: Maps & Local, Google: Orkut, Google: Personalized Search, Google: SEO, Google: Web Search
Apr. 8, 2008 at 9:13am by Barry Schwartz
How To Recover In Google After A Site Hack
My site's been hacked - now what? from the Google Webmaster Central team provides a much needed guide on how to recover from your site being hacked. Sites are sometimes hijacked in an attempt to inject code and links into that site, to try and boost the hacker's site ranking...
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Apr. 3, 2008 at 11:27am by Aaron Wall
One Day You’re Optimized, The Next Day You're A Spammer
It is no secret that human review has been playing a bigger role at Google over the past couple years. And we are emotional beings... no matter how logical the guidelines may be, emotions cause human errors. But not all sites that get penalized are penalized in error. Many...
See Related Stories In: 100% Organic, Google: SEO, SEM Industry: Organizations, SEO: Spamming
Apr. 2, 2008 at 5:22pm by Danny Sullivan
Google Selling Performics -- Thanks, Google!
Last month, I did an open letter to Google wishing they'd quickly sell off Performics, to avoid the conflict of having a search marketing firm that works to improve results on Google's own search engine. Well, thank you Google! They've acted far more quickly than I would have hoped for,...
See Related Stories In: Google: Acquisitions, Google: AdSense, Google: Business Issues, Google: Critics, Google: DoubleClick, Google: General, Google: SEO
Apr. 2, 2008 at 9:09am by Barry Schwartz
Google Update Dewey - Google Confirms Algorithm Change
Remember a couple days ago I reported on some major shifts in the Google search results? Well, this morning I spotted Google's Matt Cutts requesting feedback on the change at WebmasterWorld. In short, Matt said he did not see "large differences in rankings between these datacenters," but he would like...
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Mar. 31, 2008 at 8:45am by Barry Schwartz
Google Dance Is Back? Plus Google's First Live Chat Recap & Hyperactive Yahoo Slurp
Is the Google Dance back? Well, not really, but I am noticing Google Dance-like behavior from Google based on reading some of the feedback at a WebmasterWorld thread. The Google Dance refers to how years ago, a change to Google's ranking algorithm often began showing up slowly across data centers...
See Related Stories In: Google: SEO, Google: Web Search, Google: Webmaster Central, Yahoo: SEO
Mar. 27, 2008 at 5:39pm by Danny Sullivan
Google Offers Robots.txt Generator
Google's rolled out a new tool at Google Webmaster Central, a robots.txt generator. It's designed to allow site owners to easily create a robots.txt file, one of the two main ways (along with the meta robots tag) to prevent search engines from indexing content. Robots.txt generators aren't new. You can...
See Related Stories In: Google: SEO, Google: Webmaster Central, SEO: Blocking Spiders
Mar. 14, 2008 at 9:30am by Barry Schwartz
The Google Quality Raters Handbook
Brian Ussery has discovered a revised copy of the Google Quality Raters Guidelines, which he archived on his own site. The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results. To do so, the Quality Rater must understand how...
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Mar. 12, 2008 at 7:45am by Danny Sullivan
Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics
At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um...
See Related Stories In: Google: Acquisitions, Google: Business Issues, Google: Critics, Google: General, Google: SEO
Mar. 5, 2008 at 7:52pm by Greg Sterling
Google Debuts "Search Within A Site" Search Box Feature
Yesterday Barry blogged about Google testing a search box for site search within general search results. Today the feature is being fully rolled out for selected queries. It's really an extension and elaboration of Google Sitelinks. The Google Blog explains: [O]ver the past few days we have been testing, and...
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Mar. 4, 2008 at 11:31am by Eric Ward
How Social Media Becomes Link Fertilizer
The title of this article doesn't mean I'm changing my position on social media as link driver. Yes, it's possible, but for the overwhelming majority of web sites, a widespread and costly social linking strategy is a waste of time and money. Go ahead, call me a heretic, but...
See Related Stories In: Google: SEO, Google: Web Search, Link Building, Link Building: Linkbait, Link Week, SEO: Spamming, Search Engines: StumbleUpon, Social Media Marketing
Feb. 25, 2008 at 8:53am by Barry Schwartz
SEOs Want The NOINDEX Tag To Not Show A Page In The Index
Matt Cutts of Google posted a blog entry asking SEOs how they want Google to handle the NOINDEX meta tag. If you use the NOINDEX meta tag now, Google won't show the page in any way in the Google index -- not even a "link only" listing. Matt asks SEOs...
