Legal > Legal: Clickfraud
Apr. 25, 2008 at 1:15pm by Barry Schwartz
Click Fraud Rate Declines Slightly, Says Click Forensics
Click Forensics released their statistics on the click fraud rate for the first quarter of 2008, showing a click fraud rate of 16.3 percent. That number is down from the previous quarter, which was 16.6 percent. Compared to a year ago, when the click fraud rate was 14.8 percent, we...
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Apr. 17, 2008 at 8:50am by Barry Schwartz
Yahoo Advertiser Sues Over Click Fraud For $1 Million
Internet retailer sues Yahoo for $1 million from ComputerWorld reports Bigreds.com has sued Yahoo for over $1 million for click fraud. The online retailer of collectibles claims Yahoo has charged them over $936,000 between 2002 and 2006 for clicks received via Yahoo/Overture affiliates. Bigred is seeking over $1 million in...
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Mar. 17, 2008 at 6:42pm by Barry Schwartz
Yahoo Partners With 3rd Party Click Fraud Company, Click Forensics
Yahoo and Click Forensics have partnered to combat click fraud together. The partnership was announced on the Auditing Paid Listings and Click Fraud Issues panel at SES NY today. Yahoo said: Click Forensics will allow advertisers to securely share relevant account information, such as site-side click behavioral data, with Yahoo!....
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Jan. 31, 2008 at 1:25pm by Chris Sherman
Report: Click Fraud Up 15% In 2007
Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 4,000 online advertisers and their agencies, has released its most recent quarterly report on click fraud. The company found that the overall industry average click fraud rate rose...
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Jan. 3, 2008 at 9:13am by Barry Schwartz
Ask Sponsored Listings Gives Click Fraud Reimbursements
Scott Hendison received an email about a click fraud settlement by Ask Sponsored Listings. If you purchased online advertising from IAC Search & Media and/or ASK Jeeves from August 2005 to now, you are entitled to some form of reimbursement for click fraud or other invalid or improper clicks. The...
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Aug. 17, 2007 at 8:21am by Barry Schwartz
Google Launches Ad Traffic Quality Resource Center
Google announced the launch of the Google Ad Traffic Quality Resource Center. This center will educate both novices and experts on click fraud, Google's prevention methods, what Google considers click fraud, as well as links to other resources to learn more about recent updates on click fraud and traffic quality....
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Aug. 8, 2007 at 8:00pm by Barry Schwartz
Yahoo's New Traffic Quality Center
Today, Yahoo launched a new Traffic Quality Center for advertisers and consumers. The center will provide information on: Procedure on submitting a click investigation request Announcements on new product enhancements regarding ad quality Advice and tips on how to monitoring your traffic Featured questions regarding traffic quality, with answers from...
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Aug. 7, 2007 at 7:57am by Brad Geddes
Combat Click Fraud By Blocking Low Quality Traffic
Click fraud is a major concern to most advertisers. While advertisers should monitor their PPC activity and be aware of any possibilities of click fraud, there are several tools within Google AdWords and Yahoo Search Marketing accounts which can help to protect advertisers from potential click fraud....
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Jul. 26, 2007 at 9:10am by Barry Schwartz
Who Called On Your Ads? Google AdWords May Provide Phone Bill Like Records
Click Quality Council Holds First Steering Committee Meeting from Search Engine Watch reports on a recent Click Quality Council Steering Committee meeting where Google's Shmuman Ghosemajumder said that Google is considering offering a "phone bill-like" AdWords invoice to all advertisers. Frank Watson reported that the Click Quality Council Steering Committee...
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Jul. 19, 2007 at 8:57am by Barry Schwartz
Report: Click Fraud Reaches 15.8% In Q2 2007
The Click Fraud Network released (press release) figures for the second quarter of this year, showing click fraud has increase to 15.8% from 14.8% in the previous quarter or 14.1% from Q2 2006. One of the reasons for the increase, according to The Click Fraud Network, is a noticeable increase...
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May. 18, 2007 at 9:08am by Barry Schwartz
Billable Click Fraud Is 10% to 15%, Says Fair Isaac
Fair Isaac Claims Pay-Per-Click Fraud Is 10% to 15% from InformationWeek says Fair Isaac is going to report today that it has found the click fraud rate of billed paid search and contextual advertising to be 10 to 15 percent, though the figures are based on what the Associated Press...
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Apr. 30, 2007 at 9:41am by Barry Schwartz
Google Responds To Click Quality Council's 8 Principles For PPC Improvement
Shuman Ghosemajumder, Google's business product manager for Trust & Safety at Google, has responded via his blog to the Click Quality Council's Cornerstone Principles for Pay-Per-Click Quality Improvement (PDF file) that were released last week. The response is basically what you expected to see. Shuman lists out all of the...
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Apr. 25, 2007 at 6:51pm by Chris Sherman
Industry Group Proposes Eight Principles To Ensure Click Quality
The Click Quality Council, a group of online advertisers, advertising agencies and click quality monitoring firms formed to propose and help establish standards for search advertising quality, has proposed eight principles for ensuring industry-wide click quality. The principles are the result of a six month effort by independent members of...
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Apr. 24, 2007 at 10:12am by Danny Sullivan
Less Than 5% Click Fraud Makes You "Virtually Free"
When the search engines and auditing firms don't even agree on an overall industry rate of click fraud, I was bemused by a release I got today telling me that ABCSearch is now "validated as virtually free of click fraud" according to Click Defense. Virtually free to me means practically...
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Apr. 20, 2007 at 9:51am by Greg Sterling
SES NY: Click Fraud Remains A Contentious Issue
Yesterday, Click Forenics released its quarterly Click Fraud Index showing a purported increase in click fraud from 14.2 percent in Q4 '06 to 14.8 percent in Q1. By contrast, Google argues that "click fraud" constitutes less than 0.02 percent of all clicks. Chris Sherman earlier summarized the Click Forensics findings....
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Apr. 19, 2007 at 12:06pm by Chris Sherman
Click Fraud On The Rise, Says Click Forensics
Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 3,500 online advertisers and their agencies, has released its most recent quarterly report on click fraud. The company found that the overall industry average click fraud rate was...
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Apr. 11, 2007 at 8:28am by Barry Schwartz
Google Publishes Papers On Clickbots
Last night the Google AdWords blog announced a paper they published named The Anatomy of Clickbot.A. The paper was rewritten by Neil Daswani, Michael Stoppelman, and the Google Click Quality and Security Teams. Here is the abstract: This paper provides a detailed case study of the architecture of the Clickbot.A...
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Apr. 6, 2007 at 8:40am by Barry Schwartz
No Win Against Google For Party That Opted-Out Of Click Fraud Settlement
Google AdWords Contract Upheld (Again)--Feldman v. Google from Eric Goldman reports that Google has won a case against the one of the 556 plaintiffs that opted out of the Google click fraud settlement." Here are some key points I want to pull out from this:...
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Mar. 27, 2007 at 4:19pm by Danny Sullivan
Yahoo Click Fraud Settlement Approved
Search Engine Watch has news that a settlement in the Checkmate click fraud action against Yahoo has received final approval by the judge overseeing the case. Those with claims were required to file by November 20 of last year, following instructions at the Checkmate Settlement site. Here's the Yahoo statement...
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Mar. 22, 2007 at 8:57am by Barry Schwartz
Yahoo Says 12 to 15 Percent Of Clicks Are Discounted
As Greg noted inYahoo Appoints New Click Quality Czar, Yahoo has come out to say that 12 to 15 percent of their search ad clicks are filtered out due to being fraud, invalid or for other reasons. Reggie Davis, Yahoo's new Vice President of Marketplace Quality, was clear on saying...
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Mar. 22, 2007 at 8:36am by Greg Sterling
Yahoo Appoints New Click Quality Czar
I've always believed that click fraud was a bigger PR problem than actual problem for the search engines. Of course there have been raging debates about the percentage of "invalid clicks" that advertisers were receiving and what the click fraud numbers actually are. But the engines historically took the "black...
