Link Building > Link Building: General
May. 6, 2008 at 10:30am by Debra O. Mastaler
It's Hip To Be Link Square
We recently had a great turn out at our quarterly lunch meeting of the Virginia SEO MeetUp. The afternoon flew by as the group talked and shared ideas on everything connected to SEO. There were lots of questions on things like which conference should they budget to attend and...
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Apr. 29, 2008 at 9:27am by Eric Ward
The Art Of Opportunistic Linking
A couple weeks back I wrote a LinkWeek column here titled "Your Site's Manifest Linking Destiny". At the end of that column I closed with the following thoughts......
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Apr. 23, 2008 at 6:04pm by Rae Hoffman
Link Development Tool Shortcuts For Firefox
A few weeks back I did a post on my blog about creating Firefox quick search bookmarks. I was surprised at how well received it was, though I think people were most pleased with the fact that I had created a download of a very small selection of the...
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Apr. 15, 2008 at 10:46am by Eric Ward
Your Site's Manifest Linking Destiny
One of the challenges link builders face is pursuing links that will differentiate one site from competing sites in a way that still produces a natural ILP (inbound link profile). Backlink forensics is a method I use to see who already links to who, and part of that process,...
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Apr. 8, 2008 at 11:00am by Debra O. Mastaler
Holiday Links Come In Lots Of Different Packages
Did you know there's only 261 shopping days left before Christmas? That might seem like a crazy thing to worry about in April but you know what they say, the early bird gets the link. Using the holidays to attract links is fun, good for trend watching, and an...
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Apr. 8, 2008 at 5:32am by Elliance
Search Illustrated: Link Juice Is Good For You!
Are all links created equal? Most search marketers know the answer to that question is a resounding no. But, how do you differentiate between links to figure out which ones are better than others? Today's infographic visualizes the various site and link components that combine to form "nutritious, healthy"...
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Apr. 1, 2008 at 10:46am by Eric Ward
Defining Link Building Best Practices
There are plenty of business processes where the development of a set or list of "Best Practices" makes really good sense. But what about link building? Is/are there a core set of link building best practices that really work? Fourteen years of link building for 1,000+ clients indicate to me...
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Mar. 25, 2008 at 4:05pm by Rae Hoffman
Public Relations: The Other Important PR In Link Development
Link development, before search engines polluted the process into a currency for search engine rankings, was all about promotion. Links were simply a natural side effect of promoting your website. And one of the most tried and true methods of promotion is PR (as in Public Relations, not Pagerank)....
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Mar. 25, 2008 at 8:15am by Elliance
Search Illustrated: Link Blazing To The Good Neighborhood
There are many places and ways to get links to your site. While some are easier than others, it takes time to earn quality links. This week's infographic visualizes two link paths: one to the good neighborhood and one to the bad....
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Mar. 12, 2008 at 9:23am by Paul Bruemmer
Linking Prowess For In-House Teams
Linking is still de rigueur when optimizing for Google and all major engines. Linking strategies have run the gauntlet, from simple link exchange requests to buying links. For a good review of current best practices in linking tactics, I refer you to The Link Spiel by Debra Mastaler and...
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Mar. 6, 2008 at 8:34am by Shari Thurow
You'd Be Wise To "NoFollow" This Dubious SEO Advice
For the past few months, I have been listening to some of my colleagues talk about the nofollow attribute and how to use it to sculpt a page's PageRank. I heard this SEO advice first at SMX in Stockholm and most recently at SMX in Santa Clara. Stephan Spencer...
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Mar. 4, 2008 at 10:29am by Barry Schwartz
Need More Link Building Advice? Here Are 12 Experts
Pole Positioning Marketing has compiled yet another link building advice article. This one is very good -- it asks 12 link building experts to provide a link building tip that you might not find elsewhere. The advice comes in both short and long form from Patrick Altoft, Hamlet Batista, Jim...
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Feb. 19, 2008 at 10:00am by Debra O. Mastaler
A Big Roundup Of Link Building Tools
Ask any link builder what link issues they're consistently asked about and one of them will be linking tools. Link building is such a time consuming and detailed process that it's only natural people look for tools and techniques to maximize their time. Those who spend a lot of...
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Feb. 12, 2008 at 10:55am by Eric Ward
LinkSpotting - Headlines That Lead To Links and Why
My last column, When Linking Experts Go Underground, elicited some interesting responses, and a private email with the following awesome request: OK Eric - if you really follow hundreds of SEM news sources every day, you are seeing literally thousands of headlines every week. How do you spot the...
See Related Stories In: Google: Maps & Local, Google: Partnerships, Link Building, Link Building: General, Link Week, Locals Only, Search Marketing: Local Search Marketing, Strictly Business
Feb. 5, 2008 at 9:16am by Eric Ward
When Linking Experts Go Underground
For years I've seen a free and flowing stream of information and advice about how to build links, and as the engines have improved detection of the junk, the better link builders continued to thrive while those who sold crappy services to crappy content ran for cover. At least...
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Feb. 5, 2008 at 8:48am by Chris Winfield
Five Simple Linkbait Metrics (& How To Measure Them Cheaply)
Many people jump into social media marketing because they feel they "should be doing it." Many times companies don't take the time to identify their goals and why they want to engage in a campaign. Identifying and measuring social media metrics can be easy and inexpensive. Here are some...
See Related Stories In: Let's Get Social, Link Building: General, Link Building: Linkbait, SEM Tools: Web Analytics, Social Media Marketing
Feb. 4, 2008 at 3:48am by Vanessa Fox
The Latest In Link Development
Rae Hoffman has released her second annual set of interviews with link building experts. This year, she talked to 11 people in the search industry who are well-versed in the art of link development. Link building is a fundamental pillar of search engine optimization. Links from authoritative sources are strong...
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Jan. 14, 2008 at 1:26pm by Debra O. Mastaler
There's No Such Thing As A Worthless Link
With certain linking strategies under fire and others frowned on by the search engines, I thought I'd focus on what links do count and share how and where I find them. The short answer to the question "what works" is: they all do. All the link building tactics we're...
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Jan. 11, 2008 at 9:15am by Barry Schwartz
Get A Free Link From Wired
Some SEOs were saddened when Wikipedia added nofollows to external links. Perhaps they'll perk up to discover that Wired's semi-Wikipedia challenger has no such blocking. NOTE FROM DANNY: We've talked with Wired about the situation, and they are putting a robots.txt block on links coming out of the wiki so...
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Jan. 7, 2008 at 4:05pm by Eric Ward
Don't Blame Google For Your Own Linking Failures
Here's a pair of tough questions to kick Link Week for 2008 off with a bang. In 2007, many long-practiced link building tactics stopped being effective. Many link building companies and consultants sold the exact tactics/services that are now useless. Why didn't you see this coming, and if you...
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Dec. 20, 2007 at 8:47am by Stephan Spencer
Sculpting Your PageRank For Maximum SEO Impact
If you are a large online retailer, you're looking at thousands upon thousands of pages that have the opportunity to get crawled and indexed in the SERPs (search engine results pages). You're also looking at near infinite choices for how you interlink all those pages. Out of all those...
