Link Building > Link Building: Linkbait
Mar. 4, 2008 at 11:31am by Eric Ward
How Social Media Becomes Link Fertilizer
The title of this article doesn't mean I'm changing my position on social media as link driver. Yes, it's possible, but for the overwhelming majority of web sites, a widespread and costly social linking strategy is a waste of time and money. Go ahead, call me a heretic, but...
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Feb. 5, 2008 at 8:48am by Chris Winfield
Five Simple Linkbait Metrics (& How To Measure Them Cheaply)
Many people jump into social media marketing because they feel they "should be doing it." Many times companies don't take the time to identify their goals and why they want to engage in a campaign. Identifying and measuring social media metrics can be easy and inexpensive. Here are some...
See Related Stories In: Let's Get Social, Link Building: General, Link Building: Linkbait, SEM Tools: Web Analytics, Social Media Marketing
Jan. 22, 2008 at 3:58pm by Cameron Olthuis
Catchy Linkbait Is Worthless Without Really Good Content
Getting your linkbait post, widget, or other content featured on the front page of Digg is one thing—a good thing, as this can drive a spike in traffic. Getting a whole bunch of links to that content, however, is entirely another matter. After all, the purpose of linkbait should...
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Nov. 26, 2007 at 1:07pm by Debra O. Mastaler
Struggling For Links In Competitive Markets? Try Reputation Link Bait
Building links in a competitive niche is one of the most difficult marketing tasks I'm asked to do. Not only do I have to work in link-saturated industries, but more times than not I have to find a way to out-rank a "complaint site" and/or Wikipedia. If you've ever...
See Related Stories In: Link Building: Linkbait, Link Week
Oct. 16, 2007 at 12:02pm by Vanessa Fox
Live Blogging: SMX Social Media - Linkbait: Chumming For Traffic On Social Media Sites
The second session at SMX Social Media is all about links. Kim is once again live blogging for Search Engine Roundtable, and Eric's back for Search Engine Journal, and Marty is here from aimClear, so I've got to step up my game. This panel includes Rebecca Kelley of SEOmoz, Brent...
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Feb. 9, 2007 at 9:06am by Barry Schwartz
The Long List Of Linkbait Articles
Lyndon Antcliff posted The Enormous Linkbait List that contains well over 65 links to articles on the topic of linkbaiting. The articles are grouped by blogs such as: Problogger, SEO Book, SEOmoz, Matt Cutts, Search Engine Journal, Link Building Blog, Tropical SEO, Performancing, Stuntdubl, Copyblogger, Modern Life is Rubbish, Jim...
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Feb. 6, 2007 at 9:53am by Barry Schwartz
Hook Linkbait With The Right Headlines
Andy Hagan has published an in-depth look at his link baiting methods. In his analysis, he finds that the "single most important aspect of a link bait piece is its title." I have been hearing this for years, you can have excellent content but if your title isn't link bait...
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Feb. 5, 2007 at 9:36am by Eric Ward
The Links That Can't Be Baited
This linkbait buzz is starting to wear a little. Please don't get the wrong idea. I'm very much pro-linkbait. I'm a fan. Guys like Nick Wilson, Rand Fishkin, Todd Malicoat, Andy Hagans and Aaron Wall are geniuses in how they hook links. But while linkbaiting may be glamorous, what about the...
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Jan. 29, 2007 at 1:09pm by Eric Ward
Are You Linkbaiting The Right Audience
Last summer, I was asked for my personal definition of the term "linkbait." In a column titled Link Bait Kool-Aid, I wrote that linkbait was "more or less anything you create anywhere on the web that inspires other people to link to it." The link to your bait can come...
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Jan. 18, 2007 at 7:42am by Nick Wilson
2007 Guide To Linkbaiting: The Year Of Widgetbait?
Way back in 2005 we started talking about linkbait, a term that was coined on Threadwatch which I owned and ran at the time. Linkbait was used to describe viral, linkable content designed to attract thousands of links. Shortly after that, I wrote The Art of Linkbaiting. It has been...
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Jan. 17, 2007 at 2:52pm by Danny Sullivan
Linkbait Articles & Is It Linkbait Or Link Bait?
Eric Ward mentioned link baiting in his Link Week column this week, which first got me thinking, is it better to say linkbait or link bait? To answer, I did some searches, which in turn brought up some good articles on the topic. And now another good one has come...
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Dec. 18, 2006 at 8:00pm by Danny Sullivan
Stop The Freak Out Over Linking
On Friday, Google Webmaster Central had a post about linking that I'm watching generate all types of new worries of what's allowed or not allowed. I'll do the freak out, then a summary of it, then try to push the reset button by revisiting my golden rules on linking....
