Microsoft > Microsoft: adCenter
Apr. 11, 2008 at 6:35am by Josh Dreller
In The Trenches, April 11, 2008
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "Two Tools That You May Not Have Added To The Toolbox...
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Mar. 28, 2008 at 9:55am by Josh Dreller
In The Trenches, March 28, 2008
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "What You Don't Know About Quality Scores May Kill You," and...
See Related Stories In: Google: AdWords, In The Trenches, Microsoft: adCenter, Yahoo: Search Ads
Mar. 17, 2008 at 9:22am by Barry Schwartz
Microsoft Launches New adCenter Community Site
Microsoft has announced the launch of the new adCenter Community today. The new site replaced the old blog and forums and can be found at adcentercommunity.com. Features include: Product/Service specific blogsCategorized User ForumsMultimedia Distribution including video interviews, audio podcasts, and training videosUser profiles...
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Feb. 21, 2008 at 8:32am by Barry Schwartz
Microsoft Launches adExcellence Program For UK Advertisers
The adCenter blog announced the launch of the Microsoft adExcellence program for UK advertisers today. In December 2007, Microsoft launched the program from US advertisers but today they rolled it out for UK advertisers. It provides advertisers "free training to help you become a Microsoft adCenter expert," says the adCenter...
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Feb. 20, 2008 at 9:07am by Barry Schwartz
Microsoft & Google Sued Over Paid Search Patent Infringement
Google And Microsoft Sued For Patent Infringement from MediaPost reports Google and Microsoft were sued for patent infringement over their paid search platforms. A Ohio based company named Paid Search Engine Tools of Liberty Township said Google's AdWords and Microsoft's adCenter products infringe on their patent, "Paid search engine bid...
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Feb. 13, 2008 at 9:52am by Barry Schwartz
Microsoft adCenter Says No To Spanish Landing Pages For US Traffic
Joe Spector wrote that when he tried designing a landing page for the Latino US market, he was rejected by Microsoft adCenter due to using Spanish on the page. Specifically, Joe created a landing page that was targeting US-based Spanish-speaking customers. We all know the Spanish-speaking market is huge in...
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Jan. 29, 2008 at 2:51pm by Barry Schwartz
Microsoft adCenter To Power Ads On Wall Street Journal Digital Network
The adCenter blog announced Microsoft will be powering the contextual and paid ads on the Wall Street Journal Digital Network. The WSJ Digital Network includes sites such as WSJ.com, Barrons.com, Marketwatch.com, allthingsd.com, and others. This is a huge deal for Microsoft, giving their ad program exposure to 20 million unique...
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Jan. 9, 2008 at 9:00am by Barry Schwartz
Microsoft Launches adCenter Add-in Beta for Excel 2007
The adCenter Blog announced the launch of the adCenter Add-in for Excel 2007. To download the 64MB zipped version of the add-in, click here. There will be a webinar explaining how to use the add-in on January 23, 2008, which you can register for in advance. Features as summarized by...
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Dec. 5, 2007 at 8:15am by Barry Schwartz
adCenter Add-in Beta for Excel 2007
The adCenter blog announced they are now taking email addresses to be notified of a new plugin for adCenter. The plugin is named adCenter Add-in Beta for Excel 2007, and it allows you to "easily extract keywords from any website, quickly understand keyword popularity and trends and you can gain...
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Dec. 3, 2007 at 1:52pm by Barry Schwartz
Microsoft Launches adCenter Accreditation: adExcellence
Microsoft has announced the launch of adExcellence, their accreditation program to qualify companies and individuals as certified adCenter experts. Microsoft promised to launch this program in 2007, and they did so with a month to spare. To enroll in Microsoft adExcellence, visit http://www.adexcellence.com/....
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Oct. 30, 2007 at 10:38am by Vanessa Fox
Microsoft's Web Analytics Product Project Gatineau Now In Private Beta
The Microsoft adCenter blog has announced a private beta of their web analytics program: Project Gatineau. The blog entry notes that features include: Click and visitor tracking reports Marketing campaign reporting and conversion tracking Unique demographic and geographic information from your site visitors If you want to try it out,...
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Oct. 30, 2007 at 4:53am by Brad Geddes
Are You Endorsed By The Search Engines?
Each of the major search engines has a certification program that an individual or agency can use to show their accreditation status to prospective clients. While it takes a bit of time and effort to achieve accreditation with Google, Yahoo, and Microsoft, there are several important ways in which...
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Oct. 29, 2007 at 2:17pm by Barry Schwartz
Microsoft adCenter Adds Instant Editorial Reviews & More
The adCenter Blog announced new changes that have been implemented in the adCenter console. The changes include a real time editorial ad feedback feature, changes to campaign management features, and additional reporting upgrades. The largest change was the immediate editorial feedback on keywords or ads you create in the adCenter...
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Oct. 22, 2007 at 8:46am by Barry Schwartz
Microsoft Says Search Ads Will Shift Elsewhere
Microsoft Ad Chief Says Market to Shift From Search from Bloomberg reports Microsoft's Senior Vice President, Brian McAndrews, as saying that the search ad business will shift towards display ads in the next several years. He said: Search has been a significant driver of growth. In the next several years,...
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Oct. 11, 2007 at 3:14pm by Barry Schwartz
Microsoft Now Serving Digg's Ads
Chris Winfield reports that Digg is now featuring ads from Microsoft adCenter. Digg and Microsoft announced a partnership back in July 2007 and this is one of the first visible steps of that partnership. We expected then that the switch over from Google AdSense ads to Microsoft ContentAds would be...
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Oct. 1, 2007 at 4:02pm by Barry Schwartz
Want That Top Ad Position On Live Search?
The adCenter blog announced that they have released a new ad ranking formula with the release of their new index and organic algorithms from last week. Microsoft has changed their formula for determining which ads are able to to achieve a top ad placement, i.e. the ad above the organic...
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Sep. 10, 2007 at 6:54am by Jonathan Hochman
Microsoft adCenter Offers Appealing Upgrade
Microsoft upgraded the adCenter user interface early Saturday morning. Within each ad group, the Keywords tab now shows complete statistics and provides editable boxes so the user can change bids on that same screen. In previous versions of adCenter the keyword statistics were presented on one page, and editing happened...
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Aug. 22, 2007 at 9:21am by Barry Schwartz
Microsoft adCenter Labs Launches Ad Text Writer
Gary Price reports that Microsoft adCenter Labs has launched a new tool named Ad Text Writer. You basically plug in a URL, Microsoft will read the site and come up with search ads based on the content of the site. So I figured I give it a try....
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Aug. 13, 2007 at 9:56am by Greg Sterling
Microsoft Completes aQuantive Acquisition, Creates 'Advertiser and Publisher Solutions' Group
Microsoft has officially completed the acquisition of aQuantive Inc., which includes agency Avenue A | Razorfish and the Atlas ad-serving platform. The acquisition was the largest in Microsoft's history, valued at roughly $6 billion. The company has also simultaneously created a new group that it's calling the "Advertiser and Publisher...
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Jul. 31, 2007 at 8:18am by Alan Rimm-Kaufman
Google, Yahoo, Microsoft: Year-To-Date PPC Report Card
As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date. The punch line: Google reigns dominant, providing the lion's share of clicks, and Google clicks convert well. Microsoft offers strongly converting clicks at a lower-than-expected cost—good efficiency,...
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Jul. 26, 2007 at 4:32pm by Greg Sterling
Microsoft Buys Ad Exchange AdECN
Microsoft has announced that it will purchase AdECN, an online ad exchange that competes with Yahoo's RightMedia and, presumably, the forthcoming DoubleClick exchange. Assuming that the deal goes through and Google's acquisition of DoubleClick isn't blocked by regulators, all the major search engines will have extended graphical ad distribution through...
