Microsoft > Microsoft: Partnerships
May. 13, 2008 at 8:35am by Danny Sullivan
More Than Half Of Yahoo's Paid Search Clicks Come From Partners
Efficient Frontier is out with new research looking at how the major search engines get search traffic outside their own search engines, including the remarkable stat that less than half of Yahoo's paid search clicks happen on its own search sites....
See Related Stories In: Google: AdWords, Google: Partnerships, Microsoft: Partnerships, Microsoft: adCenter, Search Ads: General, Stats: General, Yahoo: Partnerships, Yahoo: Search Ads
May. 8, 2008 at 11:41am by Danny Sullivan
Microsoft's Facebook Ad Deal Doesn't Include Search
Wondering why Microsoft's search isn't being promoted on Facebook? Greg Sterling has noted this odd absence a couple of times, such as in his article today on a possible Microsoft purchase of Facebook. Others have as well. The answer is simple. Last year's big Microsoft-Facebook ad deal didn't include search....
See Related Stories In: Microsoft: Partnerships, Search Engines: Facebook
Jan. 29, 2008 at 2:51pm by Barry Schwartz
Microsoft adCenter To Power Ads On Wall Street Journal Digital Network
The adCenter blog announced Microsoft will be powering the contextual and paid ads on the Wall Street Journal Digital Network. The WSJ Digital Network includes sites such as WSJ.com, Barrons.com, Marketwatch.com, allthingsd.com, and others. This is a huge deal for Microsoft, giving their ad program exposure to 20 million unique...
See Related Stories In: Microsoft: Partnerships, Microsoft: adCenter, Microsoft: adCenter Content Ads
Jan. 16, 2008 at 1:19pm by Greg Sterling
Microsoft And EDGAR Online In Content, Ads Deal
Microsoft and EDGAR Online have formed an alliance to provide content and ads to one another's sites. According to a press release just out: "Microsoft will be the exclusive third-party provider of display, contextual and video advertising for EDGAR Online and its global audience of more than 2 million unique...
See Related Stories In: Microsoft: Partnerships, Microsoft: adCenter Content Ads
Jan. 15, 2008 at 9:10am by Greg Sterling
Microsoft And MediaCart Bring Ad Targeting To Grocery Store Shopping Carts
I can imagine two possible consumer reactions to MediaCart, a smart shopping cart that offers video displays, personalized services, and targeted advertising to shoppers in retail stores: amazement or horror. Microsoft has teamed up with MediaCart to offer in-store ad targeting that is both behavioral and takes the concept of...
See Related Stories In: Microsoft: Partnerships
Jan. 9, 2008 at 9:28am by Greg Sterling
Microsoft Provides Local Search Content To Garmin Personal Navigation Devices
LiveSide reports on a deal that provides access to Live Search Maps/Local content via MSN Direct to the Garmin nüvi 780 personal navigation device (PND). Users can get maps, news, weather, local events, and other content. One can also plan trips on Windows Live Local and then "send to...
See Related Stories In: Microsoft: Live Search Local, Microsoft: Live Search Mobile, Microsoft: Partnerships
Dec. 19, 2007 at 1:19pm by Greg Sterling
Viacom & Microsoft Announce Major Content, Ads Deal
Today Microsoft and Viacom announced a wide-ranging content and advertising deal that involves Viacom content distribution on Microsoft-owned sites, ad serving by Microsoft on Viacom properties, mutual distribution of game-related content and ads, as well as collaboration in other areas. Perhaps the most interesting aspect of the announcement are apparent...
See Related Stories In: Microsoft: MSN Video, Microsoft: Partnerships
Dec. 10, 2007 at 11:11am by Greg Sterling
Microsoft To Be Exclusive Ad Provider To CNBC.com
Microsoft announced today that it would become the exclusive third party provider of contextual and display advertising on CNBC.com, which reportedly has 2.6 million monthly uniques. While NBC and Microsoft already have a relationship, this deal is indicative of a bigger push by Microsoft for third party ad syndication. Microsoft's...
See Related Stories In: Microsoft: Partnerships, Microsoft: adCenter Content Ads
Oct. 24, 2007 at 10:05pm by Greg Sterling
Live Search Almost Certainly Coming To Facebook
During this afternoon's Microsoft-Facebook conference call, the question was asked whether the new deal would include paid search. Microsoft's Kevin Johnson and Facebook's Owen Van Natta declined to directly answer the question and made general statements about future collaboration and that the deal a "win win win." Nobody listening was...
See Related Stories In: Microsoft: Partnerships, Search Engines: Facebook
Oct. 24, 2007 at 5:07pm by Greg Sterling
Microsoft Makes $240 Million Investment In Facebook
The conference call is going on now. Here's what the press release says: Facebook and Microsoft Corp. today announced that Microsoft will take a $240 million equity stake in Facebook’s next round of financing at a $15 billion valuation, and the companies will expand their existing advertising partnership. Under the...
See Related Stories In: Microsoft: Business Issues, Microsoft: Partnerships
Oct. 11, 2007 at 3:14pm by Barry Schwartz
Microsoft Now Serving Digg's Ads
Chris Winfield reports that Digg is now featuring ads from Microsoft adCenter. Digg and Microsoft announced a partnership back in July 2007 and this is one of the first visible steps of that partnership. We expected then that the switch over from Google AdSense ads to Microsoft ContentAds would be...
See Related Stories In: Microsoft: Partnerships, Microsoft: adCenter
Sep. 25, 2007 at 10:06am by Greg Sterling
Microsoft Dilemma: Facebook Or Yahoo (Or AOL)?
The NY Post is reporting that Microsoft is weighing two big investment options: buying a 5 percent stake in Facebook (at rougly $500 million), which was widely reported yesterday, or buying some or all of Yahoo. But the options are probably mutually exclusive, given the earlier $6 billion acquisition of...
See Related Stories In: Microsoft: Business Issues, Microsoft: Partnerships, Yahoo: Business Issues
Sep. 14, 2007 at 10:24am by Greg Sterling
U.S. EPA Selects Virtual Earth For Geospatial Maps
The United States Environmental Protection Agency has selected Microsoft's Virtual Earth Platform for its geospatial mapping applications. The combination of diverse capabilities and imagery appears to be what appealed to the agency....
See Related Stories In: Microsoft: Live Search Local, Microsoft: Partnerships
Sep. 5, 2007 at 8:31am by Greg Sterling
Microsoft To Use Inrix Traffic Prediction Data Across Network
Microsoft, which helped develop the technology behind traffic data provider Inrix and then spun it out, has now adopted the company's services to provide traffic data and predictions across a range of Microsoft online and mobile properties including Virtual Earth and Live Local. Live Local had been using data from...
See Related Stories In: Microsoft: Live Search Local, Microsoft: Live Search Mobile, Microsoft: Partnerships
Aug. 23, 2007 at 9:22am by Barry Schwartz
Microsoft Teams Up With Nokia To Provide Windows Live For S60
Microsoft and Nokia team up to offer Windows Live on S60 devices from the LiveSide Blog reports Microsoft and Nokia, in a new agreement, will begin to allow S60 device owners to use Windows Live suite on their devices. The rollout will be across 11 different countries, and you can...
See Related Stories In: Microsoft: Live Search Mobile, Microsoft: Partnerships
Aug. 21, 2007 at 9:21am by Barry Schwartz
New Rumors Surface On Microsoft Buying Yahoo After Ballmer-Rose Interview
Ballmer discusses Yahoo acquisition rumour from PC Advisor reports on a recent interview with Microsoft's CEO Steve Ballmer and PBS's Charlie Rose. In that interview, Rose questions Ballmer of the Yahoo/Microsoft merger rumors from earlier this year. The new revived question is if Microsoft is still interested in a Yahoo...
See Related Stories In: Microsoft: Business Issues, Microsoft: Partnerships, Yahoo: Business Issues, Yahoo: Partnerships
Aug. 13, 2007 at 9:11am by Greg Sterling
Microsoft And 'White Space' Coalition To Try Again On Internet Access Plan
A coalition of companies that includes Microsoft, Google, Intel and Dell were recently rebuffed by the U.S. Federal Communications Commission (FCC) in their combined effort to offer wireless Internet access on unused portions of the nation's television airwaves, so-called "white space." The FCC's Office of Engineering and Technology (OET) found...
See Related Stories In: Google: Internet Access, Google: Mobile, Microsoft: General, Microsoft: Live Search Mobile, Microsoft: Partnerships
Aug. 6, 2007 at 9:45am by Greg Sterling
Microsoft, Google Suffer Setback On 'White Space' Internet Access Plan
According to a Dow Jones report, prototype devices from Google, Microsoft and a coalition of companies that includes Philips, Intel and Dell failed an initial test that might have allowed the group to offer wireless internet and potentially other services on "unused portions of the nation's television airwaves." The Federal...
See Related Stories In: Google: Internet Access, Google: Mobile, Microsoft: Live Search Mobile, Microsoft: Partnerships
Aug. 6, 2007 at 6:16am by Greg Sterling
Microsoft Teams With NASA For 3-D Space Shuttle Images
Microsoft announced a partnership with NASA to use its Photosynth 3-D application to provide users with interactive images of the upcoming Space Shuttle Endeavor launch. There's also a related Photosynth tour of the Kennedy Space Center....
See Related Stories In: Microsoft: Live Search Local, Microsoft: Partnerships
Jul. 25, 2007 at 3:00pm by Barry Schwartz
Digg Buries Google AdSense For Microsoft Ads
Digg has dropped Google as its ad provider in exchange for for a three-year exclusive ad deal with Microsoft. Microsoft will be providing the display and contextual advertising on Digg's popular social news site, with traffic estimated at over 17 million unique monthly visitors. The switch over will take place...
See Related Stories In: Microsoft: Partnerships, Search Engines: Digg
Jul. 25, 2007 at 10:34am by Barry Schwartz
Microsoft Scores Video Game Ad Deal With EA
Microsoft, EA sign sports game ad deal from Reuters reports Microsoft signed a video game ad deal with Electronic Arts. Microsoft will feed EA's games, such as Madden, NASCAR, Tiger Woods, NHL and Skate, with advertisements. Cory Van Arsdale, chief executive of Massive, a game ad company Microsoft bought last...
