Features > Mobile Search Week
Sep. 21, 2007 at 12:46pm by Chris Silver Smith
Comparing Mobile Ads In Google & Yahoo
Google recently opted-in many of their clients’ PPC ads to appear in Google Mobile search results. Yahoo has been offering a small suite of mobile ads for a while now, too, so I thought it’d be interesting to compare their current mobile ad offerings. This article is part of...
See Related Stories In: Google: Mobile, Mobile Search Week, Search Ads: Mobile Search, Yahoo: Mobile & Go
Sep. 20, 2007 at 9:06am by Cindy Krum
Sorting Out The Mobile Search & SEO Mess
One of the biggest challenges of being a mobile SEO is comparing keyword results across the many different search engines. While the goal of all the mobile engines is the same, their approaches vary considerably. Many traditional SEOs will simply target Google and hope for the best in the...
See Related Stories In: Mobile Search Week, SEO: Mobile Search
Sep. 20, 2007 at 8:02am by Rachel Pasqua
The Million iPhone Question
Let me preface this by saying that I am pretty tired of talking about the iPhone. But given that Apple recently sold the one-millionth unit, it's generating more buzz around the office than ever and I have no choice. I've spoken more about the iPhone to clients and colleagues...
See Related Stories In: Mobile Search Week, Search Marketing: Mobile
Sep. 19, 2007 at 12:57pm by Gary Price
Why I'm Bullish On Mobile Search
I am a strong believer in the future of mobile search or what I prefer to call mobile access to information. This takes into account not only what we think of search today but also audio, video, text messaging, location based info, and more. This article is part of...
See Related Stories In: Ask: Mobile, Mobile Search Week, Search Engines: Mobile Search Engines
Sep. 19, 2007 at 7:52am by Paul Bruemmer
The Pros And Cons Of Mobile Marketing
Managing a mobile marketing campaign can be a challenge because there are many different entities contributing to a successful campaign. At minimum, we have the carriers, advertisers, and consumers. But in the background, we have third-party technology companies like Enpocket, ThirdScreen and Quattro; not to mention industry organizations like...
See Related Stories In: Mobile Search Week, Search Marketing: Mobile
Sep. 18, 2007 at 11:09pm by Danny Sullivan
Podcast: SMX Local & Mobile Preview
Want to understand more about all that's happening in the local and mobile search space? That's what our SMX Local & Mobile conference on Oct. 1 & 2 in Denver is all about! To give you a preview of what will be covered, Search Engine Land executive editor Chris...
See Related Stories In: Local Search Week, Mobile Search Week, SEM Industry: Conferences
Sep. 18, 2007 at 8:00am by Jeff Muendel
Mobile-Friendly Websites & The Duplicate Content Trap
Sometimes even large, successful websites have problems when trying to implement a mobile version of the site. While the iPhone and its competitors-to-come will change exactly what the mobile web will look like, it's still imperative that companies have a quality mobile version of their site because specialized optimization...
See Related Stories In: Mobile Search Week, SEO: Mobile Search
Sep. 17, 2007 at 11:59pm by Greg Sterling
Sprint And Microsoft Extend Mobile Partnership, Offer New Services
Microsoft has been powering the search box on Sprint for awhile now, and the companies have had a public, strategic relationship since last November. But this evening they announced some new enhancements and mobile services. There are essentially two things being introduced: location-aware mobile search and a rich client download...
See Related Stories In: Microsoft: Live Search Local, Microsoft: Live Search Mobile, Mobile Search Week, Search Marketing: Mobile
Sep. 17, 2007 at 4:36pm by Chris Sherman
Enter To Win An iPhone At Local.com's "Apple A Day Giveaway"
Local.com has announced a contest to promote its Local Mobile search service. As part of the promotion, the company will be giving away one Apple iPhone each day for 30 days to Local Mobile users. This article is part of Local Search Week here at Search Engine Land, a...
See Related Stories In: Mobile Search Week
Sep. 17, 2007 at 11:38am by Chris Sherman
Mobile Search Week!
Hot on the heels of last's week's Local Search Week, this week we're going to focus on mobile search. More than any other enabling technology, mobile devices hold out tantalizing possibilities for search marketers, allowing us to reach searchers anywhere. It seems like this promise has been dangled forever,...
