Search Ads > Search Ads: Behavioral Targeting
Dec. 3, 2007 at 8:34am by Greg Sterling
The Facebook Privacy Fallout Continues
For those just joining us, Facebook was overly aggressive with its Beacon tracking program, one of several new ad programs launched in early November. Beacon required users to opt-out or have their activity and transactions on Facebook partner sites broadcast to their networks back on Facebook. Discovering this, many people...
See Related Stories In: Legal: Privacy, Search Ads: Behavioral Targeting, Search Engines: Facebook
Nov. 30, 2007 at 9:29am by Barry Schwartz
Danny Sullivan & Rand Fishkin Talk About Search Ads Vs. Facebook Ads
Forget Facebook. Search Ads Are the Revolution from Danny Sullivan's monthly AdAge column talks about how search ads compare to Facebook's ads. That column is the topic in this week's SEOmoz's Whiteboard Friday. Danny sat down with Rand Fishkin at SEOmoz's office in Seattle to create the following video. Enjoy!...
See Related Stories In: Search Ads: Behavioral Targeting, Search Ads: General, Search Engines: Facebook, Search Engines: Social Search Engines
Nov. 30, 2007 at 9:25am by Greg Sterling
Facebook Modifies "Beacon" To Mollify Privacy Critics
As we wrote yesterday, Facebook faced a furor from critics who argued its Beacon program went too far in tracking its users' actions on non-Facebook sites and broadcasting those back through Facebook newsfeeds. As of last night the company had decided to make changes in the advertising program to appease...
See Related Stories In: Legal: Privacy, Search Ads: Behavioral Targeting, Search Engines: Facebook
Nov. 6, 2007 at 6:40pm by Greg Sterling
Facebook Tripartite Ad System Launched: Facebook Pages, Social Ads, & Beacon
Facebook has launched a new Facebook Ads program offering three major products for advertisers: Facebook Pages, a way for businesses to build branded pages on Facebook to connect with their audiences; Facebook Social Ads, an ad system allowing Facebook users to be targeted by demographic interest, and "friend activities," and...
See Related Stories In: Search Ads: Behavioral Targeting, Search Ads: Contextual, Search Engines: Facebook
Nov. 1, 2007 at 8:50am by Greg Sterling
Google Sends Speakers To FTC Town Hall Meeting On Behavioral Advertising
Google is attending and sending high-profile representatives to speak at the US FTC's "town hall" meeting, which starts today, on "behavioral advertising." The broad phenomenon of behavioral targeting will be under scrutiny as privacy and consumer advocates presumably point out the risks of the practice. On the rewards side will...
See Related Stories In: Google: Legal, Legal: Privacy, Search Ads: Behavioral Targeting
Oct. 31, 2007 at 8:44am by Barry Schwartz
Want To Opt Out Of Behavioral Ads? AOL Says It Is Your Choice
AOL Will Let Consumers Opt Out of Targeted Ads from the Wall Street Journal reports that AOL will announce today a new tool that will enable AOL users to opt out of targeted or personalized ads. (NOTE: The AOL announcement is now live). AOL has behavioral ad technology that stores...
See Related Stories In: AOL: Search Marketplace, Legal: Privacy, Search Ads: Behavioral Targeting
Aug. 23, 2007 at 9:04am by Barry Schwartz
Facebook To Launch Personalized Ad Program
Facebook Gets Personal With Ad Targeting Plan from the Wall Street Journal reports Facebook will be launching a new ad service as early as late fall. The ad service will generate very personalized results, based on the wealth of information Facebook has on their users. The ads will not just...
See Related Stories In: Search Ads: Behavioral Targeting, Search Engines: Social Search Engines
Aug. 7, 2007 at 10:21am by Greg Sterling
FTC Town Hall Meeting To Examine 'Behavioral Advertising'
The US Federal Trade Commission is going to have a public forum in Washington, DC on Nov. 1-2 to bring together various consumer groups, academics and interested parties to address concerns "raised by the practice of tracking consumers’ activities online to target advertising." The last time the FTC looked into...
See Related Stories In: Legal: Privacy, Search Ads: Behavioral Targeting
Aug. 1, 2007 at 7:58am by Barry Schwartz
Google: Not Ready To Behaviorally Target
We explained last week how Google was using search history to refine the ads it shows to searchers. But for now, Google says that's as far as it plans to go to behaviorally target people. Google wary of behavioral targeting in online ads from Reuters goes into more about this,...
See Related Stories In: Google: AdWords, Search Ads: Behavioral Targeting
Jul. 5, 2007 at 9:17am by Greg Sterling
FAST Buys Recommendations Engine AgentArts
Enterprise search provider FAST Search & Transfer has acquired personalization platform and recommendations engine AgentArts. The technology will be folded into FAST's various enterprise search offerings, which include a range of site search and monetization options for online publishers. The company also has a mobile search partnership with InfoSpace. FAST...
See Related Stories In: Business Issues: Acquisitions & Investments, Search Ads: Behavioral Targeting, Search Ads: Contextual, Search Engines: Personalized Search Engines, Site & Enterprise Search
Jul. 2, 2007 at 10:41am by Greg Sterling
New SmartAds: The Future Of Graphical Advertising At Yahoo
Yahoo is introducing new SmartAds that deliver display ads to people across the web based on their demographic and geographic profiles, plus search and web browsing behaviors. These ads represent the future of graphical advertising at Yahoo, according to Gaude Lydia Paez, director of corporate communications at Yahoo. SmartAds have...
See Related Stories In: Search Ads: Behavioral Targeting, Yahoo: Display Ads, Yahoo: SmartAds
Apr. 10, 2007 at 2:18pm by Brad Geddes
Turn Your PPC Advertising Campaign Into An Effective Search Marketing Machine
Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages. PPC engines have many features that let you have control over ad display, however, if you just use these features...
See Related Stories In: Paid Search, Search Ads: Behavioral Targeting
Apr. 4, 2007 at 8:03am by Jon Miller
Four Steps To Better Business Leads From Search
So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks. As MarketingSherpa points out, the decision to click is microscopically unimportant compared to all the things you are asking from a...
See Related Stories In: Search Ads: Behavioral Targeting, Strictly Business
Dec. 26, 2006 at 9:02am by Barry Schwartz
How Microsoft's Behavioral Targeting Works
Microsoft Ad Push Is All About You at the Wall Street Journal has a nice overview of how Microsoft's behavioral targeting ad software works, nothing ground breaking, but a nice overview. I'll quote a piece of the article for you: Here's how it works: If someone types in "compare car...
