Search Ads > Search Ads: Contextual
Jun. 25, 2008 at 9:45am by Greg Sterling
Behavioral Targeting Under Fire As ISP Backs Away From Tracking Subscriber Activities
Privacy is dead, get used to it. In the effort to rescue display advertising from its historically dismal performance and so-called "banner blindness" behavioral targeting (BT) was born a few years ago with Tacoda. It has both increased in popularity and infamy since that time. Consumers prefer more "relevant" ads...
See Related Stories In: Legal: Privacy, Search Ads: Behavioral Targeting, Search Ads: Contextual
Jun. 17, 2008 at 8:40am by Eric Enge
Don't Automatically Dismiss The Content Network!
If you are like me, when you implement PPC campaigns one of the mental notes you have in your checklist is to go into the Campaign Settings for each campaign and prevent your ads from running on the content network. It turns out that this might be a mistake. At...
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Nov. 29, 2007 at 10:04am by Barry Schwartz
Yahoo Contextual Ads To Power "Ads For Adobe PDF"
Yahoo, Adobe team on PDF ads from News.com reports Yahoo and Adobe are working together to put contextual ads in PDF documents. Over at the Adobe Labs, you can find a new product named Ads for Adobe PDF. Yahoo will be powering the ads within PDF documents that are contextually...
See Related Stories In: Search Ads: Contextual, Yahoo: Publisher Network
Nov. 6, 2007 at 6:40pm by Greg Sterling
Facebook Tripartite Ad System Launched: Facebook Pages, Social Ads, & Beacon
Facebook has launched a new Facebook Ads program offering three major products for advertisers: Facebook Pages, a way for businesses to build branded pages on Facebook to connect with their audiences; Facebook Social Ads, an ad system allowing Facebook users to be targeted by demographic interest, and "friend activities," and...
See Related Stories In: Search Ads: Behavioral Targeting, Search Ads: Contextual, Search Engines: Facebook
Nov. 5, 2007 at 9:23am by Greg Sterling
BuzzLogic Introduces "Conversational Ad Targeting" On Blogs
BuzzLogic started out offering analytics to identify the blogs that were having the greatest influence on particular topics or "conversations" online. Now the company is moving into the online advertising space. In a new product extension, BuzzLogic is enabling advertisers to target text or display ads on any blog within...
See Related Stories In: Search Ads: Contextual, Search Engines: Blog Search Engines
Oct. 16, 2007 at 10:45am by Greg Sterling
Superpages Rolls Out Video Advertising Nationally
Local search and directory provider Superpages has announced video advertising on a national basis after a several-month test in selected U.S. markets. All the major U.S. yellow pages advertisers are now offering video advertising, though all are in early stages of rolling it out. To my knowledge, Superpages is the...
See Related Stories In: Search Ads: Contextual, Search Ads: Video, Search Engines: Maps & Local Search Engines, Search Engines: Video Search Engines
Oct. 10, 2007 at 8:42am by Greg Sterling
Blinkx Offers Video Ad Widget, Does Partnership With Social Search Engine Eurekster
On the heels of yesterday's Google AdSense video announcement, video search engine Blinkx has announced advertising for video using its "AdHoc" contextual ad platform. The difference is that the AdHoc contextual ad widget works with other video players embedded in third-party sites....
See Related Stories In: Search Ads: Contextual, Search Engines: Social Search Engines, Search Engines: Video Search Engines
Sep. 11, 2007 at 11:38am by Andrew Goodman
State of the Contextual Nation: Why New Google Won't Be Like New Coke
Was “Classic” Coke so much better than “New” Coke? It sure was in the real world. Why mess with a good thing? A favorite formulation turned out to be, well, still a favorite in spite of a more modern, “scientific” formulation. Google creates products that are a lot more...
See Related Stories In: Paid Search, Search Ads: Contextual
Jul. 25, 2007 at 10:34am by Barry Schwartz
Microsoft Scores Video Game Ad Deal With EA
Microsoft, EA sign sports game ad deal from Reuters reports Microsoft signed a video game ad deal with Electronic Arts. Microsoft will feed EA's games, such as Madden, NASCAR, Tiger Woods, NHL and Skate, with advertisements. Cory Van Arsdale, chief executive of Massive, a game ad company Microsoft bought last...
See Related Stories In: Microsoft: Partnerships, Microsoft: adCenter, Search Ads: Contextual
Jul. 10, 2007 at 9:19am by Brad Geddes
How To Optimize A Contextual Search Advertising Campaign
The major pay per click engines, such as Google and Yahoo, include two different types of distribution: On their own search engine result pages, and on content pages elsewhere on the web. These two types of advertising, while often lumped together under the pay-per-click (PPC) label, are very different....
See Related Stories In: Paid Search, Search Ads: Contextual
Jul. 5, 2007 at 9:17am by Greg Sterling
FAST Buys Recommendations Engine AgentArts
Enterprise search provider FAST Search & Transfer has acquired personalization platform and recommendations engine AgentArts. The technology will be folded into FAST's various enterprise search offerings, which include a range of site search and monetization options for online publishers. The company also has a mobile search partnership with InfoSpace. FAST...
See Related Stories In: Business Issues: Acquisitions & Investments, Search Ads: Behavioral Targeting, Search Ads: Contextual, Search Engines: Personalized Search Engines, Site & Enterprise Search
Jun. 25, 2007 at 9:35am by Greg Sterling
InfoSpace Introduces Video Search On Dogpile, Blinkx Offers Contextual Ad Targeting For Video
InfoSpace has introduced video search on its Dogpile search engine through a partnership with Blinkx. Search results are identical to those found on Blinkx, which is also providing video search for other engines and portals, most notably Ask but also Lycos and ChaCha. It also provides some video search capabilities...
See Related Stories In: Search Ads: Contextual, Search Engines: Video Search Engines
Jun. 21, 2007 at 5:58pm by Barry Schwartz
adCenter To Opt-In More Advertisers Into Content Network On June 28
I just received word that Microsoft adCenter will be opting-in more of their advertisers into the adCenter content network called Content Ads. Advertisers who are selected will be automatically included and be billed for clicks on ads within Microsoft's contextual program. This is set to go live on June 28th....
See Related Stories In: Microsoft: adCenter Content Ads, Search Ads: Contextual
Jun. 12, 2007 at 7:43am by Brad Geddes
Search Ads & Contextual Ads Are Different! You Need To Treat Them Separately
The major PPC engines offer the ability for advertisers to show their ads on both search and content networks. However, those networks are very different from a consumer engagement process, and they should be treated very differently. To provide a quick recap, with the search network, an advertiser bids...
See Related Stories In: Paid Search, Search Ads: Contextual, Search Ads: General
Apr. 25, 2007 at 12:01am by Barry Schwartz
Ask.com To Launch Contextual Advertising Product
Ask.com is launching a new sponsored listings contextual product and will go live the week of May 21st. The Ask contextual product will initially launch within IAC's own network of sites including Match.com, Ticketmaster, Evite and Citysearch and will then expand to trusted third party publishers. Individual publishers will most...
See Related Stories In: Ask: Sponsored Listings, Search Ads: Contextual
Feb. 5, 2007 at 12:36pm by Chris Sherman
FAST Introduces Private-Label Contextual Ad System
Enterprise search firm FAST has launched AdMomentum, a contextual advertising system that let's publishers manage and serve their own advertisements, bypassing Google, Yahoo and other third-party contextual advertising services. FAST calls the platform a "revenue engine," and is targeting small & medium sized enterprises and vertical search sites. "The major...
