Search Ads > Search Ads: Domaining
Nov. 9, 2007 at 8:20am by Barry Schwartz
Coming Soon: Block Domaining Ads From Google?
In response to popular request, block domain ads looks to be coming, along with other blocking features. I have reported at the Search Engine Roundtable that some AdWords advertisers are now able to block categories of sites, plus they are able to block domain ads and error page ads. Back...
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Aug. 3, 2007 at 8:55am by Barry Schwartz
AdSense For Domains Opt Out Coming To AdWords Advertisers
I reported at the Search Engine Roundtable that Google has said they will be allowing AdWords advertisers to opt out of the AdSense for Domains product. I quoted AdWordsAdvisors2 from a WebmasterWorld thread as saying: We are working on making it simpler for advertisers who don't want to show on...
See Related Stories In: Google: AdSense, Google: AdWords, Search Ads: Domaining
Jul. 25, 2007 at 9:12am by Barry Schwartz
Yahoo & Others Form Coalition Against Domain Name Abuse
Brand Owners on Web Offensive from Red Herring reports that Yahoo, Dell, Coca Cola, Hilton and others have joined together to fight cybersquatting. The companies formed a collation against cybersquatters named Coalition Against Domain Name Abuse. Cybersquatters purchase domain names that are similar to trademark names, such as yahooemail.com and...
See Related Stories In: Legal: Trademarks, Search Ads: Domaining, Yahoo: Legal
Jul. 11, 2007 at 8:36am by Todd Mintz
Best Practices For Corporate Domain Name Management
While a decent percentage of the global business community has become aware of the importance of search engine marketing, very few businesses seem know about the best practices surrounding the purchasing and ownership of web site domain names (e.g. when to purchase, what to purchase, etc.). Unlike SEO problems, where...
See Related Stories In: SEO: Domain Names & URLs, Search Ads: Domaining, Search Marketing: Branding, Search Marketing: General
Jul. 2, 2007 at 8:32am by Chris Silver Smith
Domaining & Subdomaining In The Local Space, Part 2
In the earlier installment of this article I covered the topic of local-oriented subdomaining. In this second installment, I'm covering domaining. As you may recall, I described "domaining" as the practice of buying domains mainly for their potential keyword value. Speculators purchase keyword domains with a view towards reselling...
See Related Stories In: Locals Only, Search Ads: Domaining, Search Marketing: Local Search Marketing
Jun. 28, 2007 at 10:29am by Barry Schwartz
Lawsuit: Google's AdSense For Domains Program Contributes To Trademark Infringement
Google Sued in Domainer Lawsuit--Vulcan Golf v. Google from Eric Goldman covers a new lawsuit in which Google is being sued for allegedly violating trademarks by helping domainers monetize "typosquatter" domains....
See Related Stories In: Google: AdSense, Google: Domains, Google: Legal, Legal: Trademarks, Search Ads: Domaining
May. 23, 2007 at 11:07am by Greg Sterling
Direct Navigation And Domain Empires
Business 2.0 has a fairly comprehensive (cover) story about domain portfolios and "direct navigation." It starts off with a profile of Vancouver entrepreneur Kevin Ham ("The Man Who Owns the Internet"), who operates a $300 million domain "empire" but goes on to discuss others who have become wealthy from domain...
