Search Ads > Search Ads: Pay Per Call
Jan. 24, 2008 at 8:50am by Greg Sterling
Google Testing Click To Call Again?
Search Engine Journal alerted us to an apparently renewed test of click-to-call at Google. Google had been testing click to call in 2005 and 2006 with an eye toward implementing pay-per-phone call. Rather than show local or 800 tracking numbers, Google was using a field that remembered users' telephone numbers...
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Dec. 13, 2007 at 8:03am by Greg Sterling
CallGenie Buys Mobile "Ad Exchange" PhoneSpots
Voice services provider CallGenie announced the acquisition of mobile content provider and ad exchange PhoneSpots. The mostly stock transaction was valued at $5.75 million and provides a range of new client relationships and capabilities to Canada-based CallGenie....
See Related Stories In: Business Issues: Acquisitions & Investments, Search Ads: Pay Per Call, Search Engines: Mobile Search Engines
Nov. 19, 2007 at 1:46pm by Greg Sterling
PPCall Provider Ingenio Bought By AT&T
AT&T has announced that it acquired pay-per-call (PPCall) vendor and ad network Ingenio for an undisclosed amount. The press release suggests that the company was acquired primarily as a technology platform and perhaps secondarily for its distribution network. That network includes AOL, Microsoft (mobile), Jingle Networks (1-800-Free411), Medio Systems and...
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Aug. 9, 2007 at 4:27pm by Greg Sterling
Marchex Acquires Call Vendor VoiceStar
Marchex announced this afternoon that it has acquired VoiceStar, which provides pay-per-phone-call (PPCall) and call tracking services to a range of companies online and their advertisers. The reported acquisition/investment price is $28 million. VoiceStar is expected to generate $1.5 million for the full year 2007 and double that in 2008....
See Related Stories In: Search Ads: Pay Per Call, Search Engines: Maps & Local Search Engines, Search Marketing: Local Search Marketing
Jun. 11, 2007 at 11:53am by Greg Sterling
thinkingVOICE And Clear Channel Take PPCall Outdoors
Pay per phone call (PPCall) probably qualifies as something of a disappointment to date. While there has been adoption by advertisers and some good results, revenues have not kept pace with early expectations (which, admittedly, I helped create). In mobile it's a natural business model and that may be the...
See Related Stories In: Search Ads: Pay Per Call, Search Marketing: Local Search Marketing
Mar. 19, 2007 at 2:29pm by Greg Sterling
Ingenio Adds Medio Systems To Mobile Distribution
Pay-per-call provider Ingenio has added white label mobile search vendor Medio Systems to its distribution network. In addition to a range of online destinations, Ingenio is working with a number of mobile search sites and providers: JumpTap, Live.com/MSFT, AOL, go2, UpSnap and 1-800-FREE411. Last week Medio put out this release,...
See Related Stories In: Search Ads: Mobile Search, Search Ads: Pay Per Call, Search Engines: Mobile Search Engines
Mar. 19, 2007 at 1:19am by Greg Sterling
1-800-Free411 To Launch Local Category Search
Jingle Networks' free directory assistance (DA) service 1-800-FREE411 is slated this week to launch a new "category search" option, where you call to get matches of businesses in an area that relate to a category of interest (such as movie theaters in Los Angeles, or a dentist in San Francisco)....
See Related Stories In: Search Ads: Mobile Search, Search Ads: Pay Per Call, Search Engines: Maps & Local Search Engines, Search Engines: Mobile Search Engines
Jan. 18, 2007 at 9:40am by Greg Sterling
Will Paid Search Conquer The Mobile Internet?
To say there's a lot going on with mobile right now is to state something more than obvious. The carriers, the handset makers and the mobile content providers are in what amounts to a frenzy of competition and business development as they try and position themselves for what they see...
See Related Stories In: Google: Mobile, Microsoft: Live Search Mobile, Search Ads: Mobile Search, Search Ads: Pay Per Call, Search Engines: Mobile Search Engines, Stats: comScore, Yahoo: Mobile & Go, Yahoo: User Interface
Dec. 14, 2006 at 11:40am by Greg Sterling
AT&T Tests Ad-Supported Directory Assistance (Mobile Local Search)
AT&T is launching an ad-supported directory assistance (DA) service through the phone number 1-800- YellowPages (1-800-935-5697). Right now it's available in three markets: Bakersfield, CA.; Oklahoma City, OK; and Columbus, Ohio. Described as a "controlled trial," it's not clear yet if the service will roll out nationally. However, I would...
See Related Stories In: Google: Mobile, Microsoft: Live Search Mobile, Search Ads: Mobile Search, Search Ads: Pay Per Call, Search Engines: Maps & Local Search Engines, Search Engines: Mobile Search Engines
Dec. 11, 2006 at 6:57am by Greg Sterling
Ingenio In PPCall Deal With Mobile Search Provider JumpTap
Ingenio today is announcing a relationship with "white label" mobile search vendor JumpTap: Ingenio Pay Per Call advertisements appear in response to consumer queries on devices that leverage JumpTap’s carrier-branded offering. Leading carriers, including Alltel, use JumpTap’s mobile search solution to drive revenue while providing a comprehensive mobile search experience...
