Search Ads > Search Ads: Video
Mar. 26, 2008 at 8:32am by Barry Schwartz
Google AdWords Video Ads Now Live & In the Wild
A few minutes ago, I posted screen captures of Google's new video ads in the real, live, and wild search results. These were announced back in February but only now appear to have really gone live. Searches that triggered this result for me included cell phone or smart phones or...
See Related Stories In: Google: AdWords, Search Ads: Video
Feb. 21, 2008 at 9:48am by Barry Schwartz
Google Pushes AdSense For Video Again
As expected, Google announced another push to get advertisers and publishers to utilize video ads. Yes, Google did a pilot video ad program back in May 2007 and then another video ad push in October 2007. But from these, Google said they've learned much and have made changes to the...
See Related Stories In: Google: AdSense, Google: AdWords, Google: YouTube & Video, Search Ads: Video
Jan. 31, 2008 at 2:57pm by Grant Crowell
Internet Yellow Page Video SEM: Worth The Effort?
Informational videos are an excellent way for local businesses to get positions with the natural search engines, through the trend toward blended or universal search results which mix video in with traditional results. Videos are also becoming an attractive way to bring in leads, sales, and new customers from...
See Related Stories In: SEO: Video Search, Search Ads: Video, Video Search
Nov. 19, 2007 at 12:24pm by Greg Sterling
AOL Offers Video Ticker Ads
AOL is introducing a new video advertising format: ticker ads. It's the latest video site to move away from pre-roll, which the Online Publishers Association suggests is a good model but otherwise is roundly rejected by users as delivering a bad experience....
See Related Stories In: AOL: Video, Search Ads: Video
Oct. 16, 2007 at 10:45am by Greg Sterling
Superpages Rolls Out Video Advertising Nationally
Local search and directory provider Superpages has announced video advertising on a national basis after a several-month test in selected U.S. markets. All the major U.S. yellow pages advertisers are now offering video advertising, though all are in early stages of rolling it out. To my knowledge, Superpages is the...
