Search Engines > Search Engines: Health & Medical Search Engines
Jun. 9, 2008 at 11:58am by Greg Sterling
Kaiser Chooses Microsoft Over Google For Personal Health Records Initiative
Kaiser Permanente, with the largest HMO in the US, has selected Microsoft's Health Vault personal health records initiative over Google in a big new test with Kaiser employees, according to the NY Times. If successful, the offering could be extended to all of Kaiser's almost 9 million members....
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Jun. 8, 2008 at 11:43pm by Greg Sterling
Vertical Search Engine Healthline Launches “Semantic Ad Network”
Vertical health search engine Healthline has introduced what it’s calling the Healthline Media Network, a contextual ad network for medical and health-related sites. According to the company, the new ad network will utilize Healthline’s “semantic health search technology” to better understand partner page content and do a better job of...
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Apr. 15, 2008 at 10:00am by Greg Sterling
Hakia Goes For "Quality" Over "Popularity"
If Hakia were using an automotive analogy, the site might be saying to Google, "We're BMW, you're Chevrolet." The Hakia blog explains how the engine is taking a "quality" approach, trying to assess the credibility of sites in ranking them, together with the help of professional librarians. Hakia specifically discusses...
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Mar. 12, 2008 at 8:10am by Greg Sterling
Health Insurance Carrier Aetna Introduces Personalized Health Search From Healthline
Vertical health destination and search engine Healthline has teamed up with US health insurance carrier Aetna to offer what the company is calling Aetna SmartSource -- customized health search. The service, powered by Healthline, will roll out on Aetna’s member self-service website and offer personalized search results based on individual...
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Feb. 14, 2008 at 9:10am by Greg Sterling
Vertical Search Provider Healthline Beefs Up Content, Features
Health is one of the "strategic consumer verticals" that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There's also Steve Case's much-hyped Revolution Health. (WebMD is the category leader according to...
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Dec. 30, 2007 at 4:11pm by Vanessa Fox
Pew/Internet Study Finds Most Americans Get Their Answers From The Internet
A PEW/Internet and American Life study out today finds that the place Americans turn to most for answers is the internet. The study, which surveyed 2,796 Americans, found that 76% have internet access and that 58% turn to the internet when they have questions about things like health, school, careers,...
See Related Stories In: Google: Health, Search & Society: General, Search Engines: Government Search Engines, Search Engines: Health & Medical Search Engines, Stats: General, Stats: Search Behavior
Oct. 18, 2007 at 1:04pm by Greg Sterling
Google Health To Launch In Early 2008
Marrisa Mayer, taking over the Google Health initiative from Adam Bosworth, who recently left the company, announced at the Web 2.0 conference yesterday that people could "expect a lot of activity in the coming months," ahead of an early 2008 launch....
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Oct. 4, 2007 at 11:58am by Greg Sterling
Microsoft 'Unlocks' HealthVault Search Site And Personal Records Database
As part of its push into four strategic vertical search segments, Microsoft has unveiled "HealthVault," which aims to be part medical search engine, part repository of personal data and health information that can be selectively disclosed to doctors and other interested parties. Mary Jo Foley has considerable detail on how...
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May. 24, 2007 at 9:01am by Greg Sterling
A Product Plan For 'Google Health'?
From time to time in the past, Google's Adam Bosworth has posted on health-related questions. Many people have speculated that health would be a vertical to get special attention from Google. And there have thus been "Google Health" rumors for a long time. Yesterday Bosworth posted again and linked to...
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Feb. 26, 2007 at 4:31pm by Barry Schwartz
Microsoft To Buy Health Search Engine Medstory Inc.
Microsoft to Buy Health Information Search Engine at the New York Times reports that Microsoft is buying the Medstory health search engine. Microsoft plans on building out a specialized search engine focused on delivering medical information to consumers, the story reports....
