Search Engines > Search Engines: Real Estate
Apr. 9, 2008 at 5:55am by Greg Sterling
Real Estate Engine Trulia Adds Google StreetView Imagery
When Google launched StreetView it was widely discussed (and in some cases disparaged because of the privacy implications), but few people regarded it as a practical tool. However, in what appears to be the first implementation of StreetView on a third-party site, Trulia has incorporated its imagery and functionality in...
See Related Stories In: Google: Maps & Local, Search Engines: Real Estate
Apr. 3, 2008 at 9:27am by Greg Sterling
Real Estate Search Engine Zillow Opens "Mortgage Marketplace"
Zillow doesn't see itself as a real estate "vertical." Instead, it regards itself as a media company that creates advertising opportunities around what is arguably the most significant "life events" purchase: buying a home. In that spirit, the company is developing numerous interesting marketing vehicles aimed at consumers in all...
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Jan. 28, 2008 at 10:32am by Greg Sterling
New UK-Based Real Estate Search Engine DotHomes Launches In US
Just when you thought there were enough competitors in the real estate vertical, here comes some more. Last week a new real estate search engine, Roost, launched in selected US markets. Today UK-based DotHomes, which has been operating in the UK and South Africa, makes its US debut. DotHomes seeks...
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Jan. 10, 2008 at 9:42am by Greg Sterling
Zillow Comes Out Of Beta, Improves Zestimates
Real estate may be slumping in the real world, but online the opposite is true. Zillow and Trulia in particular have been driving lots of change and innovation in the online real estate segment. Yesterday Trulia released a free publisher platform. And last night Zillow made several announcements. Among them,...
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Dec. 24, 2007 at 9:26am by Greg Sterling
Real Estate Marketers And Their Dollars Shifting To The Internet
Realtors are an interesting segment of the small business market. Of quintessential small businesses (SMBs) and entrepreneurs, in some respects, realtors are atypical. One of them is marketing; realtors tend to be more aggressive and creative than other categories of SMBs. Accordingly, this LA Times article talks about how the...
See Related Stories In: Search Engines: Real Estate, Search Marketing: Local Search Marketing
Sep. 20, 2007 at 9:51am by Greg Sterling
Zillow Grabs Another Big Round Of Cash
As the Wall Street Journal reported this morning, real estate and local search site Zillow announced another round of investment -- this time a whopping $30 million. That means the company has raised roughly $90 million since launching in early 2006. Among other intended uses of the money, the site...
See Related Stories In: Business Issues: Acquisitions & Investments, Search Engines: Real Estate
May. 25, 2007 at 10:43am by Greg Sterling
Yahoo Creates Home Values Meta Search
Zestimates from Zillow have proven to be a tremendous hit with the public, although they've been criticized for being too high or too low in some cases. Now Yahoo has taken Zillow's home valuation data (they've had a partnership for several months) and combined it with similar data from other...
See Related Stories In: Search Engines: Real Estate, Yahoo: Real Estate
May. 11, 2007 at 12:03pm by Greg Sterling
Real Estate Search Engine Trulia Redesigns, Adds Community
Real estate search site Trulia has redesigned, creating a new presentation on search results pages with more advanced property filters. But beyond this it has added "Trulia Voices," a new community area for people to ask open-ended questions and discuss neighborhoods, schools, etc. Competitor Zillow recently also added community (Zillow...
