Search Marketing > Search Marketing: General
May. 8, 2008 at 8:06am by Eric Enge
The Most Powerful SEO Tactic: Simplify, Simplify, Simplify
The most important thing you can do when talking to an SEO client (be it your boss in your company, or a different company you consult for) is to learn how to explain SEO in the simplest terms possible. When you are dealing with a non-SEO type, use the 30...
See Related Stories In: Search Marketing: General
Apr. 7, 2008 at 7:09am by Greg Sterling
iProspect: Blended Search Resulting In More Clicks On News, Images, And Video
Since the advent of "blended" or "universal search" last year across the major engines, there's been ongoing discussion and speculation about its impact on user behavior and search marketing. Gord Hotchkiss last year wrote extensively about how blended search (on Google) has in fact shifted the user focus from the...
See Related Stories In: Google: Universal Search, Microsoft: Live Search, Microsoft: Live Search SEO, SEO: General, SEO: Video Search, Search Marketing: Branding, Search Marketing: General, Stats: Search Behavior, Yahoo: SEO, Yahoo: User Interface
Mar. 12, 2008 at 3:28pm by Galen DeYoung
Eight Tips For Successful B2B Blogs
Virtually all marketers have realized that blogs can be a powerful part of an overall search marketing campaign. This is especially true in the B2C marketplace, but what about for B2B focused companies? What do successful B2B blogs have in common? In looking at hundreds of B2B blogs, eight...
See Related Stories In: Search Marketing: General, Strictly Business
Mar. 4, 2008 at 3:36pm by Elliance
Search Illustrated: Building Trust Through Search Marketing
Search marketers know it's important to optimize company websites in order to be found on search engines. But, customers' trust can be grown through so many additional avenues. Today's infographic demonstrates how various SEM tactics—in addition to just SEO—allow buyers to find out about products, not only on companies'...
See Related Stories In: Search Illustrated, Search Marketing: General
Feb. 20, 2008 at 3:43pm by Duane Forrester
The Art Of Growing An In-House Search Marketing Team
You’ve been tasked with building an in-house search marketing team, and now you’re wondering where to start. It’s a daunting task, to be sure. Do you start by rousting the programmers to get the content management system (CMS) into shape? Do you grab a credit card and start up...
See Related Stories In: In House, Search Marketing: General
Feb. 18, 2008 at 7:00am by Jonathan Hochman
Virtual Blight & The Ten Commandments For Online Marketers
Among the most powerful trends of the last three years has been the emergence of community/social media/social-networking sites with large user bases and incredible traffic. The traffic enjoyed by these successful virtual communities creates financial incentives for bad actors who want to hijack traffic for their own purposes. The open...
See Related Stories In: Search Marketing: General, Social Media Marketing
Feb. 12, 2008 at 4:15pm by Chris Sherman
Search Illustrated: The Value Of Search Engine Marketing
Many cases can be made for different types of effective advertising. But what makes search engine marketing stand out from the rest? Today's inforgraphic demonstrates the mindset of the buyer and their ability to easily convert while in the medium:...
See Related Stories In: Search Illustrated, Search Marketing: General
Feb. 7, 2008 at 8:25am by Shari Thurow
SEO & SEM Outside The U.S.—Tips & Advice
As many SEO/SEM professionals already know, marketing to people outside of the United States presents many challenges. Search usability is quite different due to language nuances, variations in color psychology, and allocation of screen real estate, among other things. Where are the best places for a search engine optimizer...
See Related Stories In: 100% Organic, Search Marketing: General
Jan. 25, 2008 at 8:42am by Barry Schwartz
Survey Says: Search Right Behind Email Marketing In Best-Performing Category
The 2nd Annual Marketing & Media Survey from Datran Media was released, and it showed that the second best-performing online ad medium is search, right behind email marketing. In December, Datran asked 2,000 industry leaders "which advertising media buys perform strongly for your company"? 80% said email marketing, with search...
See Related Stories In: Search Marketing: General, Stats: General
Jan. 14, 2008 at 4:16pm by Danny Sullivan
An Apology To Wired & The Search Marketing Community
On Friday, Search Engine Land published a piece about the Wired How To wiki, and how easy it was to gain a link from it. Our piece -- which I gave the go ahead to -- generated some serious spam issues for Wired, generated discord within the search marketing community,...
See Related Stories In: About Search Engine Land, Search Marketing: General
Jan. 10, 2008 at 2:48pm by Stoney deGeyter
When Small Businesses Shouldn't Act Like A Small Business
I think one of the most significant problems small businesses have when it comes to growth is that they maintain a small business mindset. Now if you're one of those that likes being "mom and pop," then this article isn't for you. On the other hand, if you're a...
See Related Stories In: Search Marketing: General, Small Is Beautiful
Dec. 19, 2007 at 8:40am by Barry Schwartz
Need Flight Status? Google Now Provides Tracking
The Google Blog announced they have improved how they return flight status information in search results. Instead of just providing a link to get flight times, you get that information directly in the OneBox area at Google, without requiring a click to see it....
See Related Stories In: Google: OneBox, Plus Box & Direct Answers, Search Engines: Travel Search Engines, Search Features: Shortcuts, Search Marketing: General
Dec. 18, 2007 at 7:48am by Elliance
Search Illustrated: SEM Strategy Matrix
With so many tactical options available to today's search marketer, it can sometimes be difficult to determine which approaches are best for achieving specific goals. Should press releases be optimized for increased brand awareness? Or, will a PPC campaign achieve better results? This week's infographic matches common marketing goals...
See Related Stories In: Search Illustrated, Search Marketing: General
Dec. 12, 2007 at 4:02pm by Chris Sherman
Free Webcast Tomorrow: Search Marketing - The Basics
SEO, SEM, PPC, keywords, AdWords, analytics — what does it all mean for you as a marketer when you’re just starting out with search? You know you need to incorporate search into your marketing mix, but where do you begin? We’ll help you get started with this introductory webcast about...
See Related Stories In: Search Marketing: General
Dec. 12, 2007 at 1:53pm by Greg Sterling
Facebook Opens Platform, Bebo Adopts It
TechCrunch reports that social network Bebo launched its new Open Application Platform this morning in San Francisco. But the platform is an exact duplicate of Facebook's platform, based on Facebook opening up the code to third-party developers. (Here's the Bebo press release.) Bebo is part of OpenSocial, the competing Google...
See Related Stories In: Google: OpenSocial, Search Engines: Facebook, Search Marketing: General
Nov. 20, 2007 at 3:15pm by Mike Moran
Are Your Customers Looking For A Problem? Solutions Are Search Marketing!
The main problem with marketing is it's too much marketing and not enough problem—your customer's problem. Too often, we focus on our product instead of what our customer needs. Instead of trumpeting how great our products are, the Internet rewards companies that let their customers come to them. And just...
See Related Stories In: SEO: Writing & Body Copy, Search Marketing: General
Oct. 31, 2007 at 8:01am by Jon Miller
Lead Management: When Conversion Is Not Enough
Let's listen in on a call between a sales rep and a new lead generated by a paid search campaign: Hello Sarah, my name is Brian, and I’m your sales rep from Widgets Inc. I noticed you recently clicked one of our ads and registered to download our paper...
See Related Stories In: Search Marketing: General, Strictly Business
Oct. 5, 2007 at 12:09pm by Chris Sherman
Free Webcast Next Thursday: Leveraging All Search Marketing Channels
How does your search marketing campaign measure up? Is your SEO strategy aligned with your paid search strategy? Are you taking advantage of shopping feeds? Are you expanding into global and mobile search? Are you coordinating and optimizing your efforts across these different areas to generate the greatest return? Please...
See Related Stories In: Search Marketing: General
Sep. 21, 2007 at 10:07am by Greg Sterling
As US Economy Weakens, Ad Spend Steady Online But Drops In Traditional Media
MediaPost has two stories today that start to answer a larger question about how the Internet will fare in a weakening economy. For some time people have been speculating that if the economy hits a meaningful downturn or heads into recession, what will happen to the Internet ad spend? The...
See Related Stories In: Google: AdWords, Search Marketing: General, Stats: General
Sep. 20, 2007 at 7:09am by Christine Churchill
Time For A Site Redesign?
Since the 1990s, usability experts and site visitors have been chanting the same web design mantra: Make your site easy-to-use, professional... easy-to-use, professional... Research into how people interact with sites shows that visitors make snap judgements—often within seven seconds of landing at our virtual doorsteps. In fact, the Stanford...
See Related Stories In: Search Marketing: General, Search Marketing: Landing Pages, Small Is Beautiful
Sep. 13, 2007 at 12:08pm by Aaron Wall
A Crucial SEO Element: Web Site Credibility
Part of making a site a success from an SEO standpoint is making it credible and trustworthy. Being trustworthy means a site is more likely to draw high quality organic links, more likely to be mentioned in the press, and more likely to convert for consumers in your target...
