Search Marketing > Search Marketing: Landing Pages
Feb. 20, 2008 at 7:31am by Patricia Hursh
Eight B2B Landing Page Conversion Tips
Driving prospects to your website is only half the battle. What can B2B marketers do to entice visitors to take desired online actions...and improve conversion rates? Here are eight easy-to-implement tips designed to improve landing page relevance, persuade action, build credibility, and maximize response rate....
See Related Stories In: Search Marketing: Landing Pages, Strictly Business
Feb. 6, 2008 at 7:39am by Jon Miller
Two Practical Landing Page Tricks That Will Save You Money
Do you want to know how to reduce your cost per conversion by up to $10.67 and improve your quality score at the same time? Let me tell you a story about how I used two easy landing page optimization tricks to do just this....
See Related Stories In: Search Marketing: Landing Pages, Strictly Business
Jan. 23, 2008 at 7:52am by Julie Mason
Building Smarter Landing Pages For Stronger Leads
My December article, Think Beyond The Click: How To Build Landing Pages That Convert, received some great feedback, and raised some questions, so I've decided to address a few more important topics about landing pages. Readers commented that the success of a landing page depends on its audience and...
See Related Stories In: Back To Basics, Search Marketing: Landing Pages
Dec. 14, 2007 at 12:41pm by Julie Mason
Think Beyond The Click: How To Build Landing Pages That Convert
Landing pages are an important tool in any online marketing campaign. They are one of the best ways to convert web clicks into clients, and can help to maximize your online performance. Here are some tips for getting started and building an effective landing page that meets the needs...
See Related Stories In: Back To Basics, SEO: Writing & Body Copy, Search Marketing: Landing Pages
Oct. 23, 2007 at 8:58am by Jon Miller
Landing Page Testing: How Much Is Too Much?
Your landing page is a key part of any successful paid search campaign, and by now, the value of testing and optimizing your landing pages has become accepted wisdom. However, many testing methodologies—especially multivariate testing—are complex and are only appropriate for sites that get hundreds of conversions a day....
See Related Stories In: Paid Search, Search Ads: General, Search Marketing: Landing Pages
Sep. 20, 2007 at 7:09am by Christine Churchill
Time For A Site Redesign?
Since the 1990s, usability experts and site visitors have been chanting the same web design mantra: Make your site easy-to-use, professional... easy-to-use, professional... Research into how people interact with sites shows that visitors make snap judgements—often within seven seconds of landing at our virtual doorsteps. In fact, the Stanford...
See Related Stories In: Search Marketing: General, Search Marketing: Landing Pages, Small Is Beautiful
Aug. 23, 2007 at 9:30am by Christine Churchill
Putting Your Small Business On The Map
Online maps: we use them everyday for purposes as varied as finding out how to meet our friends at a new restaurant to sending out invitations to our child's birthday party. Maps are valuable graphical presentations of how to get to a certain place. Most companies that depend on...
See Related Stories In: Search Marketing: Landing Pages, Search Marketing: Local Search Marketing, Small Is Beautiful
Aug. 9, 2007 at 7:11am by Stoney deGeyter
Don't Obsess Over Superficial Details
Ever see one of those movies that show some super-secret government agency with plush high-tech interior offices that belie the exterior location? You know the ones I'm talking about. The secret spy base in headquartered in a rundown part of town in a dilapidated building that nobody but a...
See Related Stories In: Search Marketing: Landing Pages, Small Is Beautiful
Jun. 19, 2007 at 9:37am by Andrew Goodman
How To Test A Home Page For Conversion Effectiveness
Conversion rate improvement, for many of us, is as much a part of the overall process of optimizing a paid search campaign as, say, "off-page factors" are to SEO. Recall the holistic view taken in last month's column, Your Paid Search Performance Is Relative. I spoke about the potential...
See Related Stories In: Paid Search, Search Marketing: Landing Pages
May. 16, 2007 at 11:40am by Jon Miller
Better B2B Landing Pages: A Case Study
If your goal is to make Google richer with no gain for your yourself, then stop reading. You don't need to worry about landing pages or conversions. But if your goal is to grow your own business using search, then you must pay as much—or more—attention to converting traffic...
