Search Marketing > Search Marketing: Public Relations
Mar. 13, 2008 at 2:51pm by Marty Weintraub
Nine Essential Tactics For Reputation Management In Social Media
On Monday I had the distinct pleasure of speaking to a crowd of about 250 local search marketers at SEMpdx Searchfest in Portland. The audience reaction to my session, entitled "The Dark Side of Reputation Management," highlighting a stark reality out there in the corporate trenches. While nearly every hand...
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Mar. 13, 2008 at 8:54am by Aaron Wall
Reputation Monitoring Made Easy, And Free!
A wide array of paid and free tools make it both cheap and easy to track your online reputation. The first point of contact is typically via customer emails, comments on your own site, or web analytics data. But not everyone who complains about you brings the complaints directly...
See Related Stories In: 100% Organic, Search Marketing: Public Relations
Feb. 25, 2008 at 9:45pm by Vanessa Fox
Andy Beal Launches Trackur For Monitoring Online Reputation
When monitoring what people are saying about you and your brand online, you have two main choices. You can use Google Alerts as well as search a variety of social media and social networking sites manually, or you can pay a reputation management firm to do expensive monitoring for you....
See Related Stories In: SEM Tools, Search Marketing: Public Relations, Social Media Marketing
Feb. 13, 2008 at 11:54am by Galen DeYoung
B2B Blogging: Using Thought Leadership To Drive Positioning & Sales
The B2B world is wrestling with how to effectively harness "word of blog" marketing—let alone the glittery new world of social media marketing. How can we use social media sites to create that viral buzz that sends awareness and sales soaring? We see what occasionally happens in the consumer...
See Related Stories In: Search Marketing: Public Relations, Strictly Business
Jan. 16, 2008 at 10:32am by Greg Sterling
Google "Online Marketing Challenge" Has 724 College Teams Signed Up To Be Local SEMs
The Google Online Marketing challenge seeks to turn college and business school students into search marketers (in most cases local). We wrote about it when the program was announced. Google says that there are now 724 teams in the US (two weeks before the competition begins) and there appear to...
See Related Stories In: Google: Maps & Local, Search Marketing: Local Search Marketing, Search Marketing: Public Relations
Sep. 12, 2007 at 7:49am by Paul Bruemmer
Launching Organic Analytics & Buzz Monitoring In-House
In previous articles, we covered Structuring an In-House Team and Creating the Search Engine Marketing Needs Assessment Report. So now your in-house search team is in place and the search department has gained insight into the key performance indicators (KPIs) they are responsible for influencing, as well as the...
See Related Stories In: In House, SEM Tools: Web Analytics, Search Marketing: Public Relations
Aug. 17, 2007 at 12:11pm by Jonathan Hochman
CalTech Student Releases Tool For Hunting Wikipedia Spin Jobs
In Vote On the Most Shameful Wikipedia Spin Jobs, the Wired Blog Network reports that Virgil Griffin, a Caltech graduate student, has released a Wikipedia Scanner search tool that identifies edits by corporate IP block. Just type in the name of a corporation to see what sort of anonymous Wikipedia...
See Related Stories In: Search Engines: Wikipedia, Search Marketing: Public Relations
Jul. 18, 2007 at 9:24am by Jessica Bowman
Protect Your Employees, Online
Have you ever checked out what people are saying about your brand on blogs and on photo-sharing sites such as Yahoo's Flickr or Google's Picasa? Have you also taken the time to monitor what people are saying about your employees? You owe it to your employees to look out...
See Related Stories In: Brand Aid, Search Marketing: Branding, Search Marketing: Public Relations
Jun. 29, 2007 at 9:14am by Barry Schwartz
"Negative SEO" - Harming Your Competitors With SEO
The Saboteurs Of Search from Forbes has been getting some buzz from around the search industry. In short, the article interviews two SEOs about how they can potentially use "negative SEO" tactics to harm a site in Google....
See Related Stories In: SEO: General, SEO: Spamming, Search Marketing: Public Relations
Jun. 27, 2007 at 9:46am by Jessica Bowman
What To Do When Your Company Wikipedia Page Goes Bad
It happens to many companies: their Wikipedia page evolves and starts reporting bad stats, inaccuracies, legal stories you thought were water under the bridge and more. Wikipedia is a web 2.0 success story, and almost always ranks on page one in Google search results for your brand. Anyone can...
See Related Stories In: Brand Aid, Search Engines: Wikipedia, Search Marketing: Branding, Search Marketing: Public Relations
May. 11, 2007 at 9:23am by Barry Schwartz
Political Candidates Need Serious SEO Help
Whether DNC or RNC, Political Candidates need SEO from SEOmoz takes a look at the current political landscape in the search results. What we learned from this article is that the U.S. political candidates need some serious help with SEO and search marketing. For example, John McCain's web site currently...
See Related Stories In: SEO: General, Search Marketing: Branding, Search Marketing: Public Relations
Dec. 18, 2006 at 9:02am by Danny Sullivan
New York Times On Buzz Search
Brands for the Chattering Masses from the New York Times covers a search engine most people can't afford, the "buzz" search that Nielsen BuzzMetrics operates, along with those from others. The idea is that these services can scan what's being posted on the web, in blogs and elsewhere, and...
