SEM Industry > SEM Industry: Acquisitions
Feb. 13, 2008 at 11:53am by Greg Sterling
WPP To Consolidate Search Agencies Under GroupM And Outrider Brand
Global ad agency WPP, which paid almost $650 million for 24/7 Real Media last year, will be bringing together all its search agencies under the Outrider brand and under the GroupM media division. That includes the search group at 24/7, Catalyst, Quisma, and Outrider, which won Yahoo's Searchlight Award in...
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Oct. 15, 2007 at 9:13am by Barry Schwartz
Washington Post Buys A Search Engine Marketing Firm
Washington Post buys search engine firm from the Washington Business Journal reports that The Washington Post bought a search engine marketing firm, CourseAdvisor. CourseAdvisor is an online education site that helps pair up students' skills with college and university programs nationwide. Washington Post is hopeful that CourseAdvisor can boost their...
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Jul. 31, 2007 at 8:25am by Barry Schwartz
iCrossing Acquires Proxicom After $62 Million Funding
Internet marketer iCrossing acquires Va. firm from the Arizona Republic reports iCrossing has purchased Proxicom, a web development firm based in Virginia after getting $62 million last week. Janet at Marketing Pilgrim looks at the other firms they have recently acquired and speculates that iCrossing is on a value building...
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Jul. 27, 2007 at 9:11am by Searcharazzi
Searcharazzi: False Starts; iCrossing's $62M
It was about to be one spicy Friday, as Searcharazzi received a call on Thursday from a recruiter looking to replace a top editor in the search space. The conversation went something like this: Recruiter: “Our client is looking to replace the top spot at [name of publication].” Searcharazzi:...
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May. 17, 2007 at 9:40am by Greg Sterling
WPP Grabs 24/7 Real Media For $649 Million
UK based global advertising firm WPP has acquired the publicly traded 24/7 Real Media for a whopping $649 million. The company was previously being looked at by Microsoft (for $1 billion) according to rumor. It follows on the heels of several high-profile acquisitions, including Yahoo's intended purchase of Right Media...
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Apr. 27, 2007 at 8:56am by Searcharazzi
Searcharazzi: Touring the SEM Graveyard
Let’s just get it out there: it appears that Zunch Communications, a Dallas-based SEM, has filed for bankruptcy. While some might call this an isolated incident, some speculative minds suggest that a correction is on the horizon for SEM agencies. Indeed, Searcharazzi is dumbfounded by the hundreds of firms...
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Apr. 23, 2007 at 9:40am by Barry Schwartz
Performics: "Business As Usual," Despite Google's Planned Purchase
Many have wondered if it's a conflict for Google to keep the search marketing-focused Performics division of DoubleClick as part of Google's planned DoubleClick acquisition, since it would seem odd for Google to own a firm with an interest in helping people rank well on Google. Kris Jones of Pepperjam...
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Apr. 11, 2007 at 7:59am by Danny Sullivan
Reprise Media Acquired By Interpublic
A quick heads-up and congrats to the gang at Reprise Media, which has now been acquired by global advertising company Interpublic. Reprise will remain an independent company within Interpublic, as part of the newly formed Futures Marketing Group. Reprise will be the first company to reside within FMG. Other assets...
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Dec. 4, 2006 at 8:01am by Barry Schwartz
Bigmouth Media Merges With Global Media
Brand Republic reports that Bigmouth Media has merged with a German based SEM company named Global Media creating one of the largest, if not the largest, SEM companies in the world. The company is now reportedly worth £150m, which is about $300m US Dollars (I believe). The deal, set up...
