SEM Industry > SEM Industry: General
Apr. 25, 2008 at 8:06pm by Danny Sullivan
SMX Social: Just What Did Calacanis Say About SEO & More Recaps
At our SMX Social Media Marketing conference this week, we had a great panel on the future of human powered search. Jason Calacanis of Mahalo, Jimmy Wales of Wikia Search, and Steven Marder of Eurekster all took part. Jason had some remarks on SEO that set off the usual wave...
See Related Stories In: SEM Industry: Community, SEM Industry: Conferences, SEM Industry: General, Search 4.0, Search Engines: Eurekster, Search Engines: Mahalo, Search Engines: Search Wikia, Search Engines: Social Search Engines
Apr. 17, 2008 at 11:44am by Stephan Spencer
SEO Is Not Free Traffic
One of the first jobs I have to do as a consultant going into an SEO engagement is to debunk the myth that SEO is "free." SEO has never been, nor will it ever be, free traffic. It takes work, and that comes at a cost. You need to...
See Related Stories In: 100% Organic, SEM Industry: General, SEM Industry: Outsourcing, SEO: General
Apr. 11, 2008 at 12:44pm by Greg Sterling
Microsoft Proposes Comprehensive Framework To Protect Consumer Privacy
Microsoft has added its input to that of a host of other stakeholders in the growing debate over consumer privacy, online ad targeting, and potential US (and local) government regulation. (Here's a related WSJ story on search engine efforts to block a proposed anti-tracking law in the New York state...
See Related Stories In: Legal: Privacy, Microsoft: Other, SEM Industry: General
Mar. 24, 2008 at 8:30am by Jonah Stein
Online Marketers: Stop Funding Virtual Blight
Urban blight is easy to recognize: seedy liquor stores and payday lenders on alternating corners, trash-strewn lots and front yards, graffitti-covered buildings, crumbling sidewalks, broken glass, and billboards everywhere you look. Websites afflicted with virtual blight are just as easy to spot: banners promising hot sexy singles and cheating spouses,...
See Related Stories In: SEM Industry: General
Mar. 17, 2008 at 8:56am by Barry Schwartz
St. Patrick's Day 2008 Via Search Engines
Happy St. Patrick's Day, Search Engine Land readers! The search industry is buzzing with special logos, themes, and trinkets for the special day. Here is a run down of logos from Google, Yahoo, DogPile, and some blogs....
See Related Stories In: Google: Logos, SEM Industry: General
Mar. 4, 2008 at 9:02am by Tamar Weinberg
And The SMX West 2008 Schwag Awards Go To...
As many of you exhibitors knew, Danny Sullivan sent me on a mission to find the best schwag ever at SMX West because I am a schwag addict. In the end, you all had a lot of great schwag, and it's super hard to choose the "best" piece. Therefore, I'm...
See Related Stories In: SEM Industry: Awards, SEM Industry: Conferences, SEM Industry: General
Feb. 22, 2008 at 4:00pm by Paul Bruemmer
Is The Time Ripe For Search Marketing Standards?
Over the past ten to twelve years, various SEM practitioners have brought up the need for industry standards. I started asking the question in 1998, and others have brought it up since, but the industry seems to have a laissez faire attitude. Albeit, we've seen some standardization steps taken by...
See Related Stories In: SEM Industry: Community, SEM Industry: General, Stats: History
Feb. 13, 2008 at 11:53am by Greg Sterling
WPP To Consolidate Search Agencies Under GroupM And Outrider Brand
Global ad agency WPP, which paid almost $650 million for 24/7 Real Media last year, will be bringing together all its search agencies under the Outrider brand and under the GroupM media division. That includes the search group at 24/7, Catalyst, Quisma, and Outrider, which won Yahoo's Searchlight Award in...
See Related Stories In: SEM Industry: Acquisitions, SEM Industry: Awards, SEM Industry: General
Feb. 11, 2008 at 9:23am by Barry Schwartz
SEO Makes Oprah In Roundabout Way
SEO is making it big time, hitting Oprah! Actually, it's an SEO who will be on Oprah and not talking about his business but his personal life. Rand Fishkin is slated to share how he popped the question for his fiancee Geraldine last year. Kim Krause posted the news of...
See Related Stories In: SEM Industry: Community, SEM Industry: General
Feb. 8, 2008 at 1:22pm by Chris Sherman
Free Webcast Next Tuesday: Multi-National Search Marketing
"Think global, act local" has long been a mantra for anyone marketing on an international scale, and it's good advice for search marketers. While the worldwide reach of search engines offers incredible opportunities for marketers, there are plenty of issues to consider when you're running a multi-national search campaign. What...
See Related Stories In: SEM Industry: General
Feb. 5, 2008 at 8:45am by Danny Sullivan
A Bad Month For SEO's Reputation
We seem to be going through another wave of "SEOs are scumbags" incidents, and I find myself with little energy to push back against them with yet another defense of the industry. It's not that SEO doesn't deserve better treatment. It's just that I feel anything I could say, I've...
See Related Stories In: SEM Industry: General, SEM Industry: Organizations, SEM Industry: Outsourcing, SEO: General
Jan. 30, 2008 at 8:20am by Barry Schwartz
SEMPO State Of SEM Survey, SEOmoz Industry Survey, & SEMMYS Need Your Help
There are three surveys underway right now for the search engine marketing industry looking for participation. SEMPO and SEOmoz are both running surveys to collect data on the search marketing industry, while the SEMMYS are a more fun look at search marketing articles up for awards....
See Related Stories In: SEM Industry: Awards, SEM Industry: Community, SEM Industry: General, SEM Industry: Organizations
Jan. 24, 2008 at 10:24am by Danny Sullivan
Day 2: Search Stocks & Is Search Recession Proof?
Let's do the stock thing again. As with yesterday, the chart above shows Google (GOOG), Yahoo (YHOO), and Microsoft (MSFT) against the NASDAQ, over the past month. The key difference is that while the latter three stabilized, Google kept dropping. That leads some to wonder if search is going...
See Related Stories In: Google: Business Issues, SEM Industry: General, Stats: Spend Projections
Jan. 17, 2008 at 7:37am by Matt McGee
Why The SEO Industry Needs Small Business
Here's the primary thing on my mind as we begin 2008: If we, the search/online marketing industry, don't do a better job of helping the small business owner understand and adopt the best practices of search marketing, we are doomed to irrelevance. "Oh, but there's no money in small...
See Related Stories In: SEM Industry: General, Small Is Beautiful
Dec. 20, 2007 at 7:15am by Jill Whalen
SEO Is Not An Option, It's A Requirement!
Recently, there was a thread in the High Rankings Forum asking whether SEO is an extra skill or a prerequisite for any website designer/developer. It was a great question that spurred a lot of conversation. It goes without saying that the average small-business owner in 2007 knows that they...
See Related Stories In: SEM Industry: General, SEO: General, Small Is Beautiful
Dec. 19, 2007 at 7:04am by Duane Forrester
Yes, Mom, Search Marketing IS A Valid Career Choice
If you're an in-house search marketer, you may have had the experience of awakening one morning and realizing that you have a legitimate career. Wow! Your high school guidance counselor never mentioned this gig, I'll bet. Only a handful of years ago, in fact, this career path never existed....
See Related Stories In: In House, SEM Industry: General, SEM Industry: In House
Dec. 4, 2007 at 12:43pm by Andrew Goodman
Search Industry Nostalgia: A Reminder of How Far We've Come
If I were writing the local County Cross Country Ski Club newsletter, a retrospective might cover two or three minor changes in the field, and a watershed moment or two. Primitive skis were used by Vikings as much as 5,000 years ago. In about 1460, someone in Scandinavia discovered...
See Related Stories In: Paid Search, SEM Industry: Community, SEM Industry: Conferences, SEM Industry: General, Stats: History
Nov. 14, 2007 at 8:29am by Barry Schwartz
Will SEO Become The Law For Federal Agencies?
The Google Public Policy Blog wrote about a new bill that will require federal agencies to make their sites and information search engine accessible. The bill, E-Government Reauthorization Act of 2007, is being reviewed by the Senate Homeland Security and Government Affairs Committee. The guidelines of the bill state:...
See Related Stories In: Legal: General, SEM Industry: General, SEO: General
Oct. 30, 2007 at 8:58am by Barry Schwartz
Preview Of Halloween & Search Engine Industry
Tomorrow is Halloween and we have already begun seeing some home page designs, easter eggs, and custom applications themed for the day. Here is a preview of what we have spotted so far....
See Related Stories In: SEM Industry: General
Oct. 30, 2007 at 4:53am by Brad Geddes
Are You Endorsed By The Search Engines?
Each of the major search engines has a certification program that an individual or agency can use to show their accreditation status to prospective clients. While it takes a bit of time and effort to achieve accreditation with Google, Yahoo, and Microsoft, there are several important ways in which...
See Related Stories In: Google: AdWords, Microsoft: adCenter, Paid Search, SEM Industry: Awards, SEM Industry: General, SEM Industry: Organizations, Yahoo: Search Ads
Oct. 5, 2007 at 9:39am by Greg Sterling
Online Ad Revenues Reach $10 Billion In First Half Of 2007, Search Remains Largest Single Category
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released online advertising figures for the second quarter and the first six months of 2007. For the first time, revenues exceeded $5 billion in a single quarter and first half revenues reached $10 billion, compared with $7.9 the previous year. Year-over-year growth...
