SEM Industry > SEM Industry: Organizations
May. 1, 2008 at 8:04am by Barry Schwartz
SEMPO Institute Now Offering Agency Training Certification
The SEMPO Institute, a training division of SEMPO, is now offering agency training certification. The certification basically is a seal of satisfactory completion of their course work. SEMPO Institute is offering Gold Seal level certification and Platinum Seal level certification. Gold Level requires that 20% to 49% of their search...
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Apr. 3, 2008 at 11:27am by Aaron Wall
One Day You’re Optimized, The Next Day You're A Spammer
It is no secret that human review has been playing a bigger role at Google over the past couple years. And we are emotional beings... no matter how logical the guidelines may be, emotions cause human errors. But not all sites that get penalized are penalized in error. Many...
See Related Stories In: 100% Organic, Google: SEO, SEM Industry: Organizations, SEO: Spamming
Mar. 27, 2008 at 8:00am by Jill Whalen
We Don't Need SEO Standards!
Last month I attended the SMX West session in Santa Clara entitled Is it Time for Search Marketing Standards? It was an interesting session, but I wasn't really sure where I stood on the issue at the time. Now that I've had a few weeks to think about it,...
See Related Stories In: 100% Organic, SEM Industry: Community, SEM Industry: Organizations, SEM Industry: Outsourcing, SEO: Spamming
Feb. 29, 2008 at 12:28pm by Chris Sherman
Are You An Agency SEM Pro? Take SEMPO's Salary Survey
SEMPO is undertaking a salary survey of agency search engine marketing professionals, similar to its in-house SEM salary survey that we reported on in January. If you're an agency SEM pro, SEMPO would like to hear from you, whether you're a SEMPO member or not. To qualify for the survey,...
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Feb. 25, 2008 at 1:46pm by Barry Schwartz
SEMPO Announces New 2008 Board of Directors
SEMPO has announced the 2008 Board of Directors that will take office on March 12, 2008. The board of directors includes:...
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Feb. 5, 2008 at 8:45am by Danny Sullivan
A Bad Month For SEO's Reputation
We seem to be going through another wave of "SEOs are scumbags" incidents, and I find myself with little energy to push back against them with yet another defense of the industry. It's not that SEO doesn't deserve better treatment. It's just that I feel anything I could say, I've...
See Related Stories In: SEM Industry: General, SEM Industry: Organizations, SEM Industry: Outsourcing, SEO: General
Jan. 30, 2008 at 8:20am by Barry Schwartz
SEMPO State Of SEM Survey, SEOmoz Industry Survey, & SEMMYS Need Your Help
There are three surveys underway right now for the search engine marketing industry looking for participation. SEMPO and SEOmoz are both running surveys to collect data on the search marketing industry, while the SEMMYS are a more fun look at search marketing articles up for awards....
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Jan. 29, 2008 at 8:23am by Barry Schwartz
The Nominees Are In For SEMPO's 2008 Board Of Directors
Bill Hartzer has the scoop on the 33 individuals who are on the nominee list for SEMPO's board of directors of 2008. Thirteen of the nominees will be elected to be on the board of directors for a two-year period. The voting process is internal and will begin on Wednesday,...
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Dec. 21, 2007 at 8:52am by Barry Schwartz
Search & Interactive Marketing Associations List
Lee Odden is compiling a list of regional search and interactive marketing associations and is asking for your help. He currently has over 25 on the list, but I am sure there are a lot more. If you know of any he is missing, comment at his blog and let's...
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Dec. 3, 2007 at 1:52pm by Barry Schwartz
Microsoft Launches adCenter Accreditation: adExcellence
Microsoft has announced the launch of adExcellence, their accreditation program to qualify companies and individuals as certified adCenter experts. Microsoft promised to launch this program in 2007, and they did so with a month to spare. To enroll in Microsoft adExcellence, visit http://www.adexcellence.com/....
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Oct. 30, 2007 at 4:53am by Brad Geddes
Are You Endorsed By The Search Engines?
Each of the major search engines has a certification program that an individual or agency can use to show their accreditation status to prospective clients. While it takes a bit of time and effort to achieve accreditation with Google, Yahoo, and Microsoft, there are several important ways in which...
See Related Stories In: Google: AdWords, Microsoft: adCenter, Paid Search, SEM Industry: Awards, SEM Industry: General, SEM Industry: Organizations, Yahoo: Search Ads
Aug. 16, 2007 at 8:43am by Barry Schwartz
IAB & DMA Launched UK's First Search Marketing Best Practices Charter
The IAB UK and DMA UK have released the UK's first code of conduct for search marketing firms. Companies that want to earn the IAB UK's accreditation must comply with 4 specific criteria....
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Jun. 27, 2007 at 9:43am by Barry Schwartz
SEMPO Opens Advanced Search Advertising Course
SEMPO has announced their third training course, Advanced Search Advertising, is now live. Advanced Search Advertising consists of 13 lessons: An Evolving Opportunity, PPC Models, Keywords & Campaign, Copywriting for Ads, Bidding & Ranking, Landing Pages, Success Metrics, PPC Program Specifics, Reporting & Analytics, I.P. - Click Fraud - SPAM,...
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Jun. 8, 2007 at 9:10am by Barry Schwartz
iProspect Releases Search Marketer Measurement & Performance Study
Search Marketer Measurement & Performance Study from iProspect and JupiterResearch was released, providing an update to the search marketing landscape. Here are some key points learned from the study. 43% of SEMs cannot measure the ROI from SEO campaigns SEO nets a higher ROI than paid search Traffic is the...
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Apr. 25, 2007 at 6:51pm by Chris Sherman
Industry Group Proposes Eight Principles To Ensure Click Quality
The Click Quality Council, a group of online advertisers, advertising agencies and click quality monitoring firms formed to propose and help establish standards for search advertising quality, has proposed eight principles for ensuring industry-wide click quality. The principles are the result of a six month effort by independent members of...
See Related Stories In: Legal: Clickfraud, SEM Industry: Organizations
Mar. 21, 2007 at 5:06pm by Barry Schwartz
SEMPO Elects 2007 Officers
SEMPO has announced the new officers elected by the 2007 SEMPO Board of Directors Announced. Each officer will serve a one-year term and here they are: Gord Hotchkiss, Chairperson Jeffrey Pruitt, President Dave Williams, Vice President Dave Fall, Treasurer Chris Boggs, Secretary Congrats to the new board!...
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Feb. 26, 2007 at 9:46am by Barry Schwartz
2007 SEMPO Board of Directors Announced
SEMPO has released the names of the 2007 board of directors. The board for 2007 includes: Chris Boggs, Avenue A/Razorfish (reelected) Massimo Burgio, Global Search Interactive (new) Fionn Downhill, Elixir Systems (new) Dave Fall, DoubleClick Inc. (new) Duane Forrester, Sports Direct Inc. (new) Sara Holoubek, Free Agent Consultant (reelected, currently...
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Feb. 8, 2007 at 9:50am by Chris Sherman
The State of Search Engine Marketing 2006
Search marketing is thriving, according to SEMPO's annual "State of Search Engine Marketing" survey, with North American advertisers spending $9.4 billion on search engine marketing in 2006, a 62% increase over 2005 spending. SEMPO collected data on spending trends on paid placement, paid inclusion, organic search engine optimization (SEO)and SEM...
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Jan. 23, 2007 at 9:45am by Barry Schwartz
SEMPO Institute: Online School For SEMs Announced
SEMPO has launched the SEMPO Institute, an online school for search marketers. The fundamentals course is live now and will provide tracks on:...
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Jan. 16, 2007 at 6:42pm by Chris Sherman
SEMPO Hits 500 Members, Wants Your Input On State Of SEM Survey
The Search Engine Marketing Professional Organization (SEMPO) announced today that it has 500 individual and corporate members in more than 20 countries. SEMPO also opened its 2006 annual survey focusing on the state of search engine marketing throughout the world. The 2006 Survey will include participants from Europe this year....
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Jan. 11, 2007 at 2:08pm by Danny Sullivan
SEMPO Board Of Directors Nominations Open
SEMPO, the Search Engine Marketing Professional Organization, sends word that the organization has opened nominations for the 2007-2008 Board Of Directors election. Any SEMPO member can nominate another member or themselves through next Thursday, January 18, by 5pm Eastern. Nominations are accepted via email, through the member login section of...
