SEM Industry > SEM Industry: Stats
Jun. 19, 2008 at 9:30am by Greg Sterling
SEMPO Finds Most SEMs Willing To Pay More For Enhanced Targeting, Interest In Mobile Search And Video
According to SEMPO and its Annual State of Search Survey 2007, SEMs largely remain focused on search fundamentals: traffic, conversions, CTRs, and ROI. Very consistent with percentages in last year's results, marketers and agencies are interested in direct sales (58 percent) and brand awareness (61 percent). But there's new interest...
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Apr. 18, 2008 at 10:50am by Greg Sterling
Google Poised To Become Top UK Marketing Vehicle, New Report Shows Breakdown Of UK Search Spend
In its Q1 earnings report yesterday, Google announced that UK revenues were $803 million (£407 million), which was part of overall revenues from outside the US of $2.65 billion or 51% of Q1 total revenues for Google. These figures prompted an item on a BBC blog to project that Google...
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Mar. 17, 2008 at 5:51am by Chris Sherman
The State Of Search Engine Marketing 2007
Slowdown? What slowdown? The future looks bright for search, according to SEMPO's annual State of Search Engine Marketing report. The survey of search marketers and advertisers says that search engine marketing spending exceeded expectations in 2007 and is projected to show continued robust growth over the coming years. "For us...
