SEM Tools > SEM Tools: Web Analytics
Apr. 9, 2008 at 7:29am by Danny Sullivan
Yahoo To Acquire IndexTools Web Analytics Service
Google offers Google Analytics. Microsoft has its "Gatineau" or recently renamed Microsoft adCenter Analytics service in beta. So I suppose it was inevitable that Yahoo get in on the web analytics action. The company announced today that it is acquiring Tensa Kit, which produces the IndexTools analytics service....
See Related Stories In: SEM Tools: Web Analytics, Yahoo: Other
Feb. 5, 2008 at 8:48am by Chris Winfield
Five Simple Linkbait Metrics (& How To Measure Them Cheaply)
Many people jump into social media marketing because they feel they "should be doing it." Many times companies don't take the time to identify their goals and why they want to engage in a campaign. Identifying and measuring social media metrics can be easy and inexpensive. Here are some...
See Related Stories In: Let's Get Social, Link Building: General, Link Building: Linkbait, SEM Tools: Web Analytics, Social Media Marketing
Jan. 31, 2008 at 7:12am by Jill Whalen
5 Reasons Why Rankings Are A Poor Measure Of Success
Are you still measuring your SEO success by the rankings you obtain? If so, you need to stop—right now! Here's why:...
See Related Stories In: 100% Organic, SEM Tools: Web Analytics, SEO: General
Oct. 19, 2007 at 12:29pm by Danny Sullivan
Google Reader Says It Does "Dailyish" Update Of Subscriber Counts
When Google Reader launched new subscriber figures earlier this week, I touched base with Google to find out if they'd be doing a real top blogs list rather than the ad-hoc ones now out there, plus how often the stats were updated and a few more things. Answers have come...
See Related Stories In: Google: Reader, SEM Tools: Web Analytics, SEO: Blogs & Feeds, Stats: Popularity
Oct. 18, 2007 at 8:47am by Christine Churchill
Offline Conversion Tracking: The Missing Metric
"I know that half of my advertising dollars are wasted...I just don't know which half." It's not a joke: it's an astute observation from pioneer marketer John Wanamaker. John was a Philadelphia businessman who conceptualized the department store in the early 1900s. Today, 100 years later, we share the...
See Related Stories In: SEM Tools: Web Analytics, Small Is Beautiful
Oct. 16, 2007 at 12:00pm by Barry Schwartz
Google Analytics Adds Site Search Reporting & Event Tracking; Urchin Software Also Updated
Google announced today at the eMetrics Summit in Washington, D.C. new features for Google Analytics, plus a much desired beta release of Urchin software....
See Related Stories In: Google: Analytics, SEM Tools: Web Analytics
Sep. 13, 2007 at 9:55pm by Danny Sullivan
New Feed Subscriber Stats & User Interface For Google Webmaster Central
Google Webmaster Central has gone live with a new "subscriber stats" area showing statistics of how many people read your feeds through the iGoogle personalized home page and Google Reader, as well as a new look and user interface for GWC. Below, more about both, as well as issues for...
See Related Stories In: Google: FeedBurner, Google: Reader, Google: Webmaster Central, Google: iGoogle, SEM Tools: Web Analytics, SEO: Blogs & Feeds
Sep. 12, 2007 at 7:49am by Paul Bruemmer
Launching Organic Analytics & Buzz Monitoring In-House
In previous articles, we covered Structuring an In-House Team and Creating the Search Engine Marketing Needs Assessment Report. So now your in-house search team is in place and the search department has gained insight into the key performance indicators (KPIs) they are responsible for influencing, as well as the...
See Related Stories In: In House, SEM Tools: Web Analytics, Search Marketing: Public Relations
Aug. 8, 2007 at 6:50pm by Greg Sterling
Enquisite Launches Product To Track Clicks That Fall Outside Campaign Parameters
Enquisite, a provider of free analytics software, has introduced a product called "PPC Assurance." The aim of the product is to help search marketers identify whether their campaigns are performing as intended and to identify clicks that fall outside the parameters of their campaign guidelines or clicks they were billed...
See Related Stories In: SEM Tools: Web Analytics
May. 8, 2007 at 1:30pm by Barry Schwartz
Google Analytics Launches New Version With New UI & Features
Google Analytics today has released a new version of their web analytics tool. I spoke with Brett Crosby, Senior Manager of Google Analytics about the release, which he explained was a completely "new platform" to enable "non-experts" to use sophisticated web analytics without expert intervention....
See Related Stories In: Google: Analytics, SEM Tools: Web Analytics
May. 7, 2007 at 9:50am by Barry Schwartz
Detailed Comparison & Review Of Web Analytics Software Underway
StoneTemple Consulting is in the process of conducting a 2007 Web Analytics Shootout where they are comparing five different web analytics packages. The software packages included in the comparison are Clicktracks, Google Analytics, IndexTools, Unica Affinium NetInsight, and WebSideStory HX Analytics. Most people have their own preference, but what I...
See Related Stories In: SEM Tools: Web Analytics
Jan. 11, 2007 at 7:33am by Danny Sullivan
Search Engine Land: Top Stories & Stats, Jan. 10, 2007
Back again with a daily stats and traffic review for Search Engine Land. When I did the first one yesterday, I warned this wouldn't be a daily activity. But we had another record traffic day, including making the Delicious home page. That's going to make for some nice comparison to...
See Related Stories In: About Search Engine Land: Daily Stats, SEM Tools: Web Analytics
Jan. 8, 2007 at 11:00am by Danny Sullivan
Search Engine Land: December 2006 Statistics Review
As promised, here's the first in regular monthly updates on how Search Engine Land is growing. I hope the traffic statistics look will be both interesting to the curious and informative about how various places can turn into traffic generators. For December 2006, we had about 93,000 page views, or...
