SEM Tools
May. 7, 2008 at 10:17am by Danny Sullivan
From My Inbox: Some Search Tools To Checkout
After Yahoo-Microsoft madness, a bit of a lull. So I'm cleaning out my inbox and wanted to mention a few items that might be of interest. Below, a way to quickly search blogs & social media sites all at once, a new video search tool, a study into automatic search...
See Related Stories In: Google: SEO, Google: Webmaster Central, SEM Tools, Search Engines: Other Search Engines, Search Engines: Social Search Engines, Search Engines: Video Search Engines, Search Engines: Word Of Mouth & Buzz Search Engines, Search Resources, Stats: Search Behavior
Apr. 17, 2008 at 11:14am by Christine Churchill
Using the Web Developer Toolbar For Search And Usability
One of my favorite plug-ins is the Firefox Web Developer Toolbar. Don't be fooled by the name. While it's specifically designed for web developers, the toolbar has many options and features that are also useful to search marketers, usability consultants, and SEO analysts. The toolbar has far too many...
See Related Stories In: SEM Tools, Small Is Beautiful
Apr. 8, 2008 at 8:45am by Jonathan Hochman
Legitimate, Useful Subversion For Search Engine Marketers
Often, the hardest part of any search engine optimization or marketing campaign is getting changes made to the website. Figuring out what to do is often easier than convincing all the stakeholders—including marketers, IT departments, web developers—to take the necessary actions, and coaching them along the way as they apprehensively...
See Related Stories In: SEM Tools, SEO: General
Feb. 25, 2008 at 9:45pm by Vanessa Fox
Andy Beal Launches Trackur For Monitoring Online Reputation
When monitoring what people are saying about you and your brand online, you have two main choices. You can use Google Alerts as well as search a variety of social media and social networking sites manually, or you can pay a reputation management firm to do expensive monitoring for you....
See Related Stories In: SEM Tools, Search Marketing: Public Relations, Social Media Marketing
Jan. 28, 2008 at 3:25pm by Mona Elesseily
Spying On Your Paid Search Competitors
Last time around, I wrote about paid search planning and some cool tools to help you understand your customers and your target market (here). This time, I'll take a look at the competitive landscape and understanding competitors in general—and show you some excellent tools that can help you gain...
See Related Stories In: Paid Search, SEM Tools, Search Ads: General
Jan. 22, 2008 at 11:46am by Alan Rimm-Kaufman
RKG Duck: A Handy Open Source Tool For Search Marketers
In this post, I’d like to introduce a handy little tool for paid and natural search called RKG Duck. I wrote the app a few years back, and we find it useful in our agency’s work in paid search and site conversion optimization. We’re releasing RKG Duck under the...
See Related Stories In: Paid Search, SEM Tools
Dec. 18, 2007 at 6:41pm by Mona Elesseily
Paid Search Planning: Do You Really Know Your Customers & Your Market?
The season is upon us when marketers near and far are thinking about paid search planning, strategy, and implementation for the upcoming year. It's important to take some time out to plan your strategy for 2008 so you're not just reactive in your marketing efforts. So, in this article,...
See Related Stories In: Paid Search, SEM Tools, Search Ads: General, Search Marketing: Search Term Research
Nov. 6, 2007 at 9:19am by Barry Schwartz
Website SEO Health Check Tool
Aaron Wall has released a new tool named the Website Health Check Tool. The tool reviews a site's title tags, descriptions, URLs, and page status codes. It then returns problems the site may have with missing title tags and descriptions, any duplicate title tags or descriptions, www versus non-www issues,...
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Oct. 17, 2007 at 7:01am by Duane Forrester
Big SEO: Automate Or Die Trying
If you are one of the growing numbers of in-house SEOs working on larger web sites, things can get a bit "scratch-your-head, where-do-I-start" difficult. If you're managing tens of millions of pages, or even tens of thousands of pages, there's no doubt you need to automate things. Even those...
See Related Stories In: In House, SEM Tools, SEO: General
Sep. 18, 2007 at 7:35am by Cameron Olthuis
A Power Tool For Social Media Submitters
One very important factor in executing successful linkbaiting campaigns is to have power accounts on the various social news sites. Having a power account increases the chances of hitting the popular pages for the content you submit. Building up a power account takes a lot of time and one...
See Related Stories In: Let's Get Social, SEM Tools, Toolbars & Add-Ons: Firefox Browser
Aug. 31, 2007 at 9:22am by Barry Schwartz
SEOmoz & SEO Book Organize SEO Tools & Add Features
SEOmoz and SEO Book both announced that they have organized their SEO tools. SEO Book organized his SEO Tools page and SEOmoz organized their SEO Toolbox page. SEOmoz also added an easy to use bookmarklet feature named "SEO Dashboard" for premium members....
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Aug. 9, 2007 at 8:31am by Barry Schwartz
A Tool To Help Manage Internal PageRank Distribution
Half's SEO Notebook blog wrote a detailed post explaining his PageRankBot tool. After reading the post, it appears that this tool does some pretty intricate and detailed analysis of your internal navigation and helps you determine how to make adjustments to your link development to best allocate your most important...
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Aug. 6, 2007 at 9:47am by Barry Schwartz
Spot Trends With SEOmoz's Popular Searches Tool
To spot popular search trends, you can always use our list of search research resources. But want to look across a range of various "What's Hot" reports? Try SEOmoz's new Popular Searches tool. As SEOmoz's Rand Fishkin explains, explains the new tool aggregates data from several places that document "rising...
See Related Stories In: SEM Tools, Stats: Search Behavior
Jul. 16, 2007 at 10:32am by Barry Schwartz
See Google Results From Any Country With Firefox Extension
RedFly Marketing developed a Firefox extension that enables you to see Google search results from any country. It is well known that Google will change the search results for a keyword phrase based on the country you are searching in. This new Firefox extension easily allows you to see the...
See Related Stories In: Google: AdWords, Google: Outside US, Google: SEO, SEM Tools, Toolbars & Add-Ons, Toolbars & Add-Ons: Firefox Browser
Jul. 9, 2007 at 8:29am by Danny Sullivan
Doing Keyword Research? Here Are Some Resources To Help!
Search term research is one of the fundamental activities for a successful search marketing campaign. You've got to know the words people are using if you want to target them properly. To help, I've expanded the Search Term Research section of Search Engine Land to list a variety of resources...
See Related Stories In: SEM Tools, Search Marketing: Search Term Research, Stats: Search Behavior
Apr. 20, 2007 at 12:30pm by Barry Schwartz
New SEO Tools: Robots.txt Builder, Term Targeting & Crawl Test
Three new SEO tools came out this week that are worth a look. Dave Naylor released a robots.txt builder tool, while SEOmoz released term targeting and crawl test tools. Some more about the tools, below:...
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Apr. 20, 2007 at 8:55am by David Szetela
Does "GoogleClick" Spell The End For Bid Managers?
This week's announcement of Google's new AdWords Preferred Cost Bidding may have been a whimper compared to the bang of its DoubleClick acquisition news. But the two events may be related in a way that could spell trouble ahead for the paid search bid management companies like Atlas, Omniture, KeyWordMax,...
See Related Stories In: Google: Acquisitions, SEM Tools, Search Ads: General
Apr. 19, 2007 at 8:44am by Barry Schwartz
Google Webmaster Central Provides More Detailed Anchor Text Reporting
Vanessa Fox of Google Webmaster Central announced an upgrade to their anchor text reports. Anchor text reporting was added last month, as Danny's Google Now Reporting Anchor Text Phrases article covers. In that, he had some wish list items. The new features include some of those and other changes:...
See Related Stories In: Google: Webmaster Central, Link Building: General, SEM Tools
Apr. 10, 2007 at 5:59pm by Danny Sullivan
Yahoo Site Explorer Takes Mobile Feeds, Gains Report Spam Button
Site Explorer Matures a Bit More and Accepts Mobile Feeds from the Yahoo Search Blog covers how the Yahoo Site Explorer tool now accepts mobile submissions and feeds, gains the ability to input URLs for deletion and remove more than five at a time (see our Yahoo Site Explorer...
See Related Stories In: SEM Tools, SEO: Spamming, Yahoo: SEO, Yahoo: Site Explorer
Apr. 10, 2007 at 5:53pm by Danny Sullivan
Digg-A-Meter Applet: Will That Story Be Popular On Digg?
Our recent Top 12 Ways To Win Friends & Write Magnetic Headlines article not enough to help you write the perfect headline to go popular on Digg? Via Pronet Advertising, I thought this was fun -- the Digg-A-Meter applet tries to tell you the potential success of your story...
See Related Stories In: SEM Tools, Search Engines: Digg, Social Media Marketing
Apr. 4, 2007 at 8:49am by Danny Sullivan
Google Website Optimizer Now Available, But Is It Cloaking?
Google Website Optimizer, a tool that allows you to easily test different page layouts, is now available to anyone with an AdWords account. Previously, it had been out in limited beta since last October. It remains unclear whether using the tool would be considered cloaking, which is against Google's webmaster...
