SEO > SEO: Domain Names & URLs
Jan. 17, 2008 at 8:39am by Aaron Wall
Four Reasons To Avoid Using Dates In URLs
Everything you do has a chance to provide a clean or dirty signal of relevancy to search engines and searchers. While a date in the URL may provide a signal of relevancy to some searchers looking for archived information, many people who are explicitly looking for old information will...
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Dec. 12, 2007 at 12:09am by Vanessa Fox
How Changes To The Way Google Handles Subdomains Impact SEO
At Pubcon last week, Matt Cutts mentioned a change in the way Google handles subdomains. To better understand this change and what this means for search marketers, let’s revisit common site structure choices, how they’re handled by Google, and how that impacts SEO....
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Oct. 30, 2007 at 11:25pm by Vanessa Fox
Let Google Know The Geographic Location of Your Site
For years, webmasters have wished for a way to tell search engines the country that should be associated with their sites. Starting today, Google Webmaster Central is offering a solution for those geographic woes....
See Related Stories In: Google: SEO, Google: Webmaster Central, SEO: Domain Names & URLs
Aug. 21, 2007 at 11:23am by Barry Schwartz
Yahoo Site Explorer Adds Dynamic URL Rewriting Tool
The Yahoo Search Blog announced a new Site Explorer feature that enables webmasters to inform Yahoo about dynamic URLs that might be creating duplicate content issues or crawl barriers. The new feature is named "Dynamic URL Rewriting," and it allows webmasters to view potential duplicate content issues and have Yahoo...
See Related Stories In: SEO: Domain Names & URLs, SEO: Duplicate Content, SEO: Redirects & Moving Sites, Yahoo: Site Explorer
Aug. 10, 2007 at 8:56am by Barry Schwartz
Google: Actually, Dashes Aren't The Same As Underscores Yet
Matt Cutts of Google informs everyone that reports of Google now treating underscores as word separators is not yet happening. Matt explains:...
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Aug. 2, 2007 at 12:58pm by Barry Schwartz
It's Not Just Google That Treats Underscores Like Dashes
Last week's news that Google is now is treating underscores URLs as word separators, as it does with hyphens, quickly spread through the SEOs and webmaster communities. But what about the other search engines? I immediately contacted them to find out how they treat underscores and hyphens. Finally, the results...
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Jul. 11, 2007 at 8:36am by Todd Mintz
Best Practices For Corporate Domain Name Management
While a decent percentage of the global business community has become aware of the importance of search engine marketing, very few businesses seem know about the best practices surrounding the purchasing and ownership of web site domain names (e.g. when to purchase, what to purchase, etc.). Unlike SEO problems, where...
See Related Stories In: SEO: Domain Names & URLs, Search Ads: Domaining, Search Marketing: Branding, Search Marketing: General
Jul. 10, 2007 at 8:03am by Elliance
Search Illustrated: The Power Of 301 Redirects
One of the most common questions we get is "how can I safely move a web page?" When moving a page or even doing something as simple as changing its filename (and thus its URL), it's important to do it the right way. Done properly, you'll let search engines...
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May. 24, 2007 at 8:00am by Matt McGee
How To Protect Your Domain Name
True story: A small business owner, who was not a client, called me one day with a problem. Let's call him "Dave." His web site was missing. Not missing from the search engines, missing completely. Gone. No longer reachable at his domain. It was nothing I could help with...
See Related Stories In: SEO: Domain Names & URLs, Small Is Beautiful
Apr. 23, 2007 at 3:43pm by Chris Silver Smith
Domaining & Subdomaining In The Local Space - Part 1:
The practices of domaining and subdomaining have steadily grown into increasingly hot topics in the local search marketing space for the past few years. "Domaining" is the practice of buying domains mainly for their potential keyword value. Speculators purchase keyword domains with a view towards selling those properties at...
