SEO > SEO: Writing & Body Copy
May. 1, 2008 at 11:58am by Shari Thurow
What SEO/SEM Professionals Should Know About Website Usability - Part 2
In part 1 of What SEO/SEM Professionals Should Know About Website Usability, usability experts Peter Morville and Susan Weinschenk answered the question, "What should SEO professionals know about usability?" For this installment, website usability guru Jakob Nielsen and Kim Krause Berg share their observations and perspectives. Enjoy! Jakob Nielsen's...
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Apr. 23, 2008 at 2:27pm by Brian Kaminski
Leveraging PR To End The B2B Content Development Struggle
One of the biggest challenges B2B clients grapple with is content creation. Developing material that is fresh, relevant, and keeps users coming back—while also being SEO-friendly—can be difficult. This is a problem. Fortunately though, there’s an easy and effective solution. And it’s closer than you might think....
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Dec. 14, 2007 at 12:41pm by Julie Mason
Think Beyond The Click: How To Build Landing Pages That Convert
Landing pages are an important tool in any online marketing campaign. They are one of the best ways to convert web clicks into clients, and can help to maximize your online performance. Here are some tips for getting started and building an effective landing page that meets the needs...
See Related Stories In: Back To Basics, SEO: Writing & Body Copy, Search Marketing: Landing Pages
Nov. 20, 2007 at 3:15pm by Mike Moran
Are Your Customers Looking For A Problem? Solutions Are Search Marketing!
The main problem with marketing is it's too much marketing and not enough problem—your customer's problem. Too often, we focus on our product instead of what our customer needs. Instead of trumpeting how great our products are, the Internet rewards companies that let their customers come to them. And just...
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Oct. 30, 2007 at 4:48am by Elliance
Search Illustrated: Keyword Research (Part 2)
In part 2 of our 3-part series, today's infographic details an essential element of keyword research: exploring conversations that are happening on the web. By combing through competitive and industry websites, relevant blog postings, and popular tag sites, new phrases are discovered and search frequencies can be determined....
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Oct. 23, 2007 at 7:45am by Elliance
Search Illustrated: Keyword Research (Part 1)
Thorough keyword research, done with the website's goals in mind, is critical for a successful search marketing campaign. In part 1 of a short series dedicated to keyword research, today's infographic explores the first—and arguably most important—step in the process: thinking like the customer....
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Sep. 5, 2007 at 7:42pm by Danny Sullivan
Meta Keywords Tag 101: How To "Legally" Hide Words On Your Pages For Search Engines
If there's anything I particularly hate when it comes to SEO, it's the meta keywords tag. I so wish it had never been invented. It's practically useless, yet people still obsess over it. In this article, I'll explain more about why you shouldn't worry about it except perhaps for misspellings,...
See Related Stories In: Ask: SEO, Google: SEO, Microsoft: Live Search SEO, SEO: Flash, SEO: General, SEO: Writing & Body Copy, Yahoo: SEO
Aug. 16, 2007 at 8:28am by Aaron Wall
Lower Keyword Focus To Improve Search Engine Rankings
Before November of 2003 it was easy to rank well in Google for just about anything just by using the keywords in your anchor text and plastering the term everywhere in your page copy. I appreciate that, knowing that back then I ranked in Google's top 10 results for...
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Jul. 17, 2007 at 11:35am by Durova
SEO Tips & Tactics From A Wikipedia Insider
I am a Wikipedia administrator, and I specialize in complex investigations. When Jonathan Hochman suggested I write an article for Search Engine Land, he mentioned that this publication and its readers regard Wikipedia as a search engine. It probably comes as no surprise that my spine stiffens at that...
See Related Stories In: Let's Get Social, SEO: Writing & Body Copy, Search Engines: Wikipedia, Social Media Marketing
Jul. 12, 2007 at 8:32am by Jill Whalen
Keyword Stuffing Is Gross And Disgusting!
June was a busy travel month for me. I spoke at the SMX conference in Seattle and SES in Toronto, as well as at our own High Rankings Search Marketing Seminar. The common thing throughout my travels (besides discussing search marketing) was the abundance of food! On the road,...
See Related Stories In: 100% Organic, SEO: Spamming, SEO: Writing & Body Copy
Jul. 5, 2007 at 1:03am by Bill Slawski
Finding Customers Through Anti-Commercial Queries
There's a fallacy that sellers create for themselves, that most people go online to spend money. -- Ammon Johns, from How Many Search Queries Are Really Unique?, I checked the AOL database :-) You research a niche for a business online, and find a genuine need in an area...
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Jun. 20, 2007 at 9:45am by Patricia Hursh
Dating Tips For B2B Marketers
Just what do search marketing and dating have in common? According to Seth Godin, the keynote speaker at last week's Search Engine Strategies Conference in Toronto... plenty! When it comes to finding an appropriate partner and building a long-term relationship, there are some interesting analogies....
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May. 31, 2007 at 11:53am by Jill Whalen
You Can't Fake Real Content
If you read SEO articles and forums, you've surely read over and over again how important "good content" is for your SEO efforts. You've heard how you need to write lots of informative articles about whatever it is you offer. Some SEO types even say to write an article...
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May. 30, 2007 at 11:54am by Jessica Bowman
13 Tips For Getting Page One Search Rankings
How do you get what you want on page one for your brand phrases? When facing negative content at the top of the SERPs, it’s a challenge many companies want to conquer very quickly. The good news is that it is doable; it’s just that not many people talk...
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May. 24, 2007 at 9:21am by Robin Nobles
The Search-Friendly Appeal Of User-Generated Content
Content comes in all types, lengths, and mediums. From an SEO point of view, we simply know that it's important—no, crucial—to add content on a regular basis to our web sites. The content we add must be of value to our potential buyers. But truthfully, "writing content" is the most...
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May. 9, 2007 at 12:42pm by Jessica Bowman
What Are Search Engines Saying About Your Brand?
In the offline world, companies make it a priority to influence the message people see in the media. However, in the search marketing world, very few companies make an effort to influence the message seen in search results pages. Instead, many companies ensure their website(s) are at the top...
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Feb. 27, 2007 at 9:41am by Barry Schwartz
Keyword Research Steps & Tool Update
Five Steps to Effective Keyword Research by Lisa Barone shares some of the basic steps to take when it comes to keyword research, which is the cornerstone of SEO. Complimentary to Lisa's article is an updated tool by SEO Book named New Keyword List Cleaner Tool....
See Related Stories In: SEM Tools, SEO: General, SEO: Titles & Descriptions, SEO: Writing & Body Copy, Search Marketing: Search Term Research
Feb. 13, 2007 at 9:12am by Barry Schwartz
Wordtracker Adds UK Keywords Option To Keyword Tools
Wordtracker, a very popular keyword tool used by search marketers, has added UK keywords to their existing tools. This means, those wanting to target the UK region, will have an option to specify UK keywords only and will be shown related keywords based on that data....
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Jan. 31, 2007 at 10:35am by Barry Schwartz
How Many Words Should My Articles Be To Rank Well?
Aaron Wall has an excellent write up named Optimal Word Count & Web Page Copy Length. In short, Aaron explains that there is "no universal correct or incorrect answer to how much content is right." Aaron then goes through tips on how to write good content, that is easy to...
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Jan. 31, 2007 at 9:19am by Barry Schwartz
Yahoo To Build New Keyword Research Tool & Wordtracker Launches Free Tool
There have been recent reports that the Overture Keyword Suggestion Tool has been sporadically offline. In response to those reports, Yahoo issued a statement telling us that the Overture tool has been getting hit hard by users but will "continue to exist until we replace it with an improved product."...
See Related Stories In: SEM Tools, SEO: Writing & Body Copy, Search Marketing: Search Term Research, Yahoo: Search Ads
Dec. 21, 2006 at 8:54am by Danny Sullivan
Screaming About The Search Tail
Over the years, I've done many introduction to search marketing sessions where I talk about the value of having good, descriptive pages. Those let you tap into the search tail, the "onesies and twosies" terms, as I've called them, that might come up only once in a month. Add all...
