Stats > Stats: General
May. 13, 2008 at 8:35am by Danny Sullivan
More Than Half Of Yahoo's Paid Search Clicks Come From Partners
Efficient Frontier is out with new research looking at how the major search engines get search traffic outside their own search engines, including the remarkable stat that less than half of Yahoo's paid search clicks happen on its own search sites....
See Related Stories In: Google: AdWords, Google: Partnerships, Microsoft: Partnerships, Microsoft: adCenter, Search Ads: General, Stats: General, Yahoo: Partnerships, Yahoo: Search Ads
May. 1, 2008 at 8:04am by Tom Wilde
Video Advertising: Branding Opportunity Or Direct Response Platform?
We’ve all seen the stats on video advertising growth. eMarketer suggests $4 billion by 2011 and Jupiter goes as high as $7 billion. As is often the case with these numbers, they are largely a black box, in that unpacking the elements that actually get us there from where...
See Related Stories In: Stats: General, Video Search
Apr. 18, 2008 at 10:50am by Greg Sterling
Google Poised To Become Top UK Marketing Vehicle, New Report Shows Breakdown Of UK Search Spend
In its Q1 earnings report yesterday, Google announced that UK revenues were $803 million (£407 million), which was part of overall revenues from outside the US of $2.65 billion or 51% of Q1 total revenues for Google. These figures prompted an item on a BBC blog to project that Google...
See Related Stories In: Google: Outside US, SEM Industry: Stats, Stats: General
Mar. 19, 2008 at 8:27am by Greg Sterling
Google Sees "Watershed Moment" For Mobile Usage
Google is now reporting that it is seeing a rapid increase in mobile Internet search and usage on several platforms. According to an interview with Reuters, Google mobile product manager Matt Waddell said, "We have very much hit a watershed moment in terms of mobile Internet usage. We are seeing...
See Related Stories In: Google: Mobile, Stats: General
Mar. 5, 2008 at 12:40pm by Greg Sterling
Pew: Cellphones More Important To Users Than Internet, TV, Email
Anyone who doubts how important mobile phones are and will become as a platform and marketing medium needs only to look at the latest Pew Internet & American Life report. Cellphones are now more important to US adults than the internet, television, landline phones, and email. In addition, an increasing...
See Related Stories In: Search Engines: Mobile Search Engines, Stats: General
Mar. 3, 2008 at 8:47am by Greg Sterling
Mobile 411: A Leading Indicator For Mobile Search
There are roughly 250 million cell phone users in the United States and more than ten times that figure around the globe. Approximately 42 million (or so) people use the "mobile Internet" in the US, with varying degrees of frequency. The number of people texting constitutes at least 100...
See Related Stories In: Locals Only, Search Engines: Maps & Local Search Engines, Stats: General
Feb. 18, 2008 at 9:33am by Greg Sterling
Hitwise: Google Users Older, Bigger Spenders Than Yahoo's
Hitwise performed an interesting demographic analysis last week, comparing the breakdown of Google and Yahoo search users. What it found was that Google users skew older than Yahoo search users, bucking some of the conventional wisdom in the market about the relative composition of their audiences. Google users are also...
See Related Stories In: Google: General, Stats: General, Stats: Hitwise, Yahoo: General
Jan. 25, 2008 at 8:42am by Barry Schwartz
Survey Says: Search Right Behind Email Marketing In Best-Performing Category
The 2nd Annual Marketing & Media Survey from Datran Media was released, and it showed that the second best-performing online ad medium is search, right behind email marketing. In December, Datran asked 2,000 industry leaders "which advertising media buys perform strongly for your company"? 80% said email marketing, with search...
See Related Stories In: Search Marketing: General, Stats: General
Jan. 21, 2008 at 2:09pm by Greg Sterling
Comparing Mobile Search Surveys: Early Adopters Vs. Mainstream Users
I conducted a very informal, online Search Engine Land reader survey several weeks ago on a range of high-level topics pertaining to mobile search. The ultimate number of responses from SEL readers was a small sample of 77. Mike Blumethal, a contributor to SEL who writes the Understanding Google Maps...
See Related Stories In: Search Engines: Mobile Search Engines, Stats: General, Stats: Search Behavior
Jan. 10, 2008 at 8:00am by Chris Sherman
SEMPO Releases In-House SEM Salary Survey Results
In-house search marketers are doing quite well financially, according to salary survey results released by SEMPO today. Respondents reported a wide range of salaries, from virtually minimum wage to those exceeding several hundred thousand dollars per year, with the average falling in the $60-70,000 range. And not surprisingly, experience was...
See Related Stories In: SEM Industry: In House, Stats: General
Dec. 30, 2007 at 4:11pm by Vanessa Fox
Pew/Internet Study Finds Most Americans Get Their Answers From The Internet
A PEW/Internet and American Life study out today finds that the place Americans turn to most for answers is the internet. The study, which surveyed 2,796 Americans, found that 76% have internet access and that 58% turn to the internet when they have questions about things like health, school, careers,...
See Related Stories In: Google: Health, Search & Society: General, Search Engines: Government Search Engines, Search Engines: Health & Medical Search Engines, Stats: General, Stats: Search Behavior
Dec. 11, 2007 at 7:55am by Greg Sterling
SEL Mobile User Survey: 47 Percent Access Mobile Internet "More Than Once A Week"
Several weeks ago, I asked readers to take a quick mobile user survey to get a snapshot of mobile search usage among Search Engine Land readers. It was a brief survey that sought only high-level information. We had 75 people respond to the survey, which I've presented in its...
See Related Stories In: Locals Only, Search Engines: Mobile Search Engines, Stats: General, Stats: Search Behavior
Dec. 7, 2007 at 4:30pm by Greg Sterling
Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total
Using an expansive definition of the marketplace, Borrell Associates says that "local online advertising" is worth $8.5 billion today. That number consists of local search, "local banners," and local video. Banners is the biggest spending category and video the smallest. But Borrell expects local search to grow substantially to become...
See Related Stories In: Search Marketing: Local Search Marketing, Stats: General
Dec. 3, 2007 at 9:28am by Greg Sterling
ZenithOptimedia: Online Ad Spend To Overtake Radio, Magazines In Two Years
With the exception of online, the ad industry is in a slump. Growth is in the low single digits and will only gain next year because of the US presidential election, European football, and Olympics. Accordingly, ZenithOptimedia has released an advertising forecast that reflects projected growth of a modest 4.1...
See Related Stories In: Business Issues: General, Stats: General
Oct. 16, 2007 at 9:33am by Barry Schwartz
Are Google Reader Stats Correct? Can We Trust Feed Stats In General?
There has been a lot of buzz recently about Google Reader reporting subscriber statistics. Google Reader Stats are Bullshit (With Proof) from Mashable calls these statistics downright incorrect. Why? A default feed, in case you don’t know, is a feed which is presented to users on signup. Google Reader, for...
See Related Stories In: Google: FeedBurner, SEO: Blogs & Feeds, Stats: General
Oct. 16, 2007 at 9:07am by Barry Schwartz
Global Search Usage & PPC Statistics
The Multilingual Search Blog posted their Global Search Report 2007 today. It is a compilation of search engine usage and PPC statistics from countries around the world. The report covers 16 counties, including Bulgaria, China, Czech Republic | Slovakia, Estonia, Iceland, Israel, Italy, Japan, Portugal, Russia | Ukraine, South Korea,...
See Related Stories In: Stats: General
Oct. 5, 2007 at 9:39am by Greg Sterling
Online Ad Revenues Reach $10 Billion In First Half Of 2007, Search Remains Largest Single Category
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released online advertising figures for the second quarter and the first six months of 2007. For the first time, revenues exceeded $5 billion in a single quarter and first half revenues reached $10 billion, compared with $7.9 the previous year. Year-over-year growth...
See Related Stories In: SEM Industry: General, Stats: General
Oct. 2, 2007 at 9:05am by Barry Schwartz
Paid Search Grows 44 Percent In Britain
Online advertising spend surges 41 pct in Britain from Reuters reports that paid-search ads have grown by 44-percent year to year in Britain. Display ads grew 33-percent, while total online ad growth rose 41-percent. The Internet Advertising Bureau with PricewaterhouseCoopers and the World Advertising Research Centre estimated that total online...
See Related Stories In: Search Ads: General, Stats: General
Sep. 28, 2007 at 9:00am by Stefan Tornquist
MarketingSherpa Report: Challenges To Bringing Search In-House
MarketingSherpa has just released the fourth annual edition of its Search Marketing Benchmark Guide. The Guide is a comprehensive benchmark for all things related to search marketing, including things such as expected search spending for 2008, how search ROI stacks up against other tactics, difficulty in SEM staffing, new ways...
See Related Stories In: SEM Industry: In House, Stats: General
Sep. 24, 2007 at 12:04pm by Chris Silver Smith
Google Trends: Yellow Pages Will Be Toast In Four Years
Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives. Further, the aggressive invasion of search engines into the local space during the past few years has inspired some analysts...
See Related Stories In: Locals Only, Search Marketing: Local Search Marketing, Stats: General
Sep. 21, 2007 at 10:07am by Greg Sterling
As US Economy Weakens, Ad Spend Steady Online But Drops In Traditional Media
MediaPost has two stories today that start to answer a larger question about how the Internet will fare in a weakening economy. For some time people have been speculating that if the economy hits a meaningful downturn or heads into recession, what will happen to the Internet ad spend? The...
