Stats > Stats: Spend Projections
Jul. 17, 2008 at 3:24pm by Danny Sullivan
Google Has Over 75% Of US Search Ad Market
New figures out on search advertising spend from Efficient Frontier show Google continues to dominate the market, stats that will no doubt complicate the company's goal to gain approval of its deal with Yahoo on search ads. However, it is interesting how in Japan, it's a much more 50/50...
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Feb. 12, 2008 at 8:47am by Barry Schwartz
Internet Ads Grow; Google Sees Slight Decline
IDC reports that overall Internet advertising has grown 27% year over year to $25.5 billion in 2007. The fourth quarter of 2007 grew about 28% over the fourth quarter in 2006 to $7.3 billion. Google saw a dip in its share of the US market for the first time in...
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Jan. 24, 2008 at 10:24am by Danny Sullivan
Day 2: Search Stocks & Is Search Recession Proof?
Let's do the stock thing again. As with yesterday, the chart above shows Google (GOOG), Yahoo (YHOO), and Microsoft (MSFT) against the NASDAQ, over the past month. The key difference is that while the latter three stabilized, Google kept dropping. That leads some to wonder if search is going...
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Jan. 18, 2008 at 9:31am by Greg Sterling
Jupiter: Local Online Advertising Will Be Worth $8.9 Billion In 2012
There are now a range of local forecasts in the market, some more bullish and some more conservative. But all generally agree that locally targeted ads in search, display (including video), and classifieds are growing at rates faster than overall online ad growth....
