Columns > Video Search
May. 1, 2008 at 8:04am by Tom Wilde
Video Advertising: Branding Opportunity Or Direct Response Platform?
We’ve all seen the stats on video advertising growth. eMarketer suggests $4 billion by 2011 and Jupiter goes as high as $7 billion. As is often the case with these numbers, they are largely a black box, in that unpacking the elements that actually get us there from where...
See Related Stories In: Stats: General, Video Search
Apr. 24, 2008 at 7:44am by Eric Papczun
A Closer Look At EveryZing
For those of you in need of a turn-key, hosted solution to gain natural search engine visibility for your video and audio content, the company EveryZing says they’re the ticket. EveryZing’s solution consists of a suite of products: ezSEARCH, ezSEO, and RAMP. The products are designed to provide users...
See Related Stories In: Search Engines: Video Search Engines, Video Search
Apr. 17, 2008 at 10:55am by Bob Heyman
Blinkx Keeps On Keepin’ On
Video Search engine Blinkx has announced five ad deals in recent weeks, along with other new initiatives. Blinkx reminds me of the old New Riders of The Purple Sage song, “Keep on Keepin’ on.” Despite mounting competition from both bigger rivals like Yahoo, Google, AOL, and new start-ups, Blinkx...
See Related Stories In: Search Engines: Video Search Engines, Video Search
Apr. 11, 2008 at 7:05am by Sherwood Stranieri
The Trouble With All-In-Zero Video Players
Although YouTube hit pop-culture status just a couple years ago, online video has been a staple of corporate and content websites for quite a bit longer. In that time, web designers have tried many approaches to viewing experience, trying to combine compelling content with a user-friendly interface. After many...
See Related Stories In: SEO: Video Search, Video Search
Mar. 20, 2008 at 7:04am by Bob Heyman
Can EveryZing Automate Video SEO?
EveryZing (formerly named Podzinger) is a Boston based company that has announced a suite of products for video search, EveryZing's ezSearch product lets media companies offer their users a single integrated search box for audio, video, images, and text. Once ezSearch has blended results into a unified database, the...
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Mar. 13, 2008 at 8:05am by Sherwood Stranieri
Tagging 10,000 Videos: Science Or Sweat?
In the last SEL video search column, Eric Papczun described the dilemma faced by content producers that are striving to keep up with the insatiable demand for new video content. Producers are looking for efficient methods of discovering what online viewers are interested in, and then packaging their content...
See Related Stories In: SEO: Video Search, Video Search
Feb. 28, 2008 at 8:05am by Eric Papczun
Video Search Engine Optimization: Catering To The Masses
Video is easier to digest than ever before. High speed wired and wi-fi services, iPhones, and other video-enabled mobile devices are helping hungry users scarf down a smorgasbord of video treats. And publishers are going back to the kitchen to serve up more and more. How do publishers scale...
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Feb. 21, 2008 at 8:35am by Glenn Pingul
Video Ads On Google: A Win-Win For Consumers & Advertisers?
There’s been a lot of buzz and chatter about the promise of online video advertising during the past year, accelerating considerably in just the past week, since the New York Times reported that Google is testing video ads on its search results page. Forrester Research recently released a report...
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Feb. 14, 2008 at 7:07am by Bob Heyman
Meet The Moguls At Tube Mogul
One of the "feel good" stories of the past year is Tube Mogul, the little start up that has come to support over 15,000 video creators as the video distribution and metrics tool of choice Tube Mogul began when a couple of UC Berkeley Business School students (John Hughes...
See Related Stories In: Search Engines: Video Search Engines, Video Search
Feb. 7, 2008 at 7:18am by Sherwood Stranieri
Does Online Video Pay? And How Much, Exactly?
Grant Crowell's article about video promotions through Internet Yellow Page programs raises a point that's probably on the mind of any serious marketer. The hype surrounding online video is deafening, and getting louder: its bizarre mix of content, the experiments by mainstream broadcasters, the sporadic announcements of success from...
See Related Stories In: SEO: Video Search, Video Search
Jan. 31, 2008 at 2:57pm by Grant Crowell
Internet Yellow Page Video SEM: Worth The Effort?
Informational videos are an excellent way for local businesses to get positions with the natural search engines, through the trend toward blended or universal search results which mix video in with traditional results. Videos are also becoming an attractive way to bring in leads, sales, and new customers from...
See Related Stories In: SEO: Video Search, Search Ads: Video, Video Search
Jan. 31, 2008 at 2:53pm by Chris Sherman
Video Search: New Column From Search Engine Land
Our newest Search Engine Land column, Video Search, launches today. Video Search looks at how search engines index videos, and explores the unique search engine optimization techniques that can make videos visible in search results. Our video search columnists are: Grant Crowell, CEO and Creative Director, Granttastic Designs Bob...
