Jan. 31, 2007 at 10:10am by Barry Schwartz

Yahoo To Build "Brand Universe" To Connect Entertainment Brands

Yahoo Planning to Add 100 Web Sites for Entertainment at the New York Times reports that Yahoo is undertaking a new microsite effort named "Brand Universe." Brand Universe will create about 100 web sites built around entertainment brands and pull together content from various Yahoo properties. One such site for...

See Related Stories In: Yahoo: Brand Universe