Yahoo > Yahoo: Display Ads
Apr. 30, 2008 at 8:55am by Greg Sterling
Will Yahoo Create An Open Ad Profile?
Yahoo's mantra these days is openness. To that end, Yahoo may create the ability for users to view their ad profiles -- the data that's being used to target them with advertising on Yahoo and its extended network. Yahoo EVP Jeff Weiner, who spoke at the Economics of Social Media...
See Related Stories In: Legal: Privacy, Yahoo: Display Ads, Yahoo: General, Yahoo: Search Ads
Apr. 7, 2008 at 7:57am by Greg Sterling
Yahoo Rolls Out More Details About APEX/AMP
In articles on the NY Times and Wall Street Journal sites this morning, more details are surfacing about the intended Q3 rollout of Yahoo's new ambitious, integrated ad platform -- what President Sue Decker previously called "APEX" (advertiser-publisher exchange) and is now apparently being called "AMP."...
See Related Stories In: Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Publisher Network, Yahoo: Search Ads, Yahoo: SmartAds
Mar. 31, 2008 at 9:54am by Greg Sterling
Yahoo Takes A "Shine" To Women 25 To 54
Perhaps the perfection of Yahoo's vertical strategy is its new blog-inspired site Shine. It's a broad mix of content from publisher partners such as Hearst Communications, Rodale, and Condé Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo...
See Related Stories In: Yahoo: Display Ads, Yahoo: Other
Feb. 27, 2008 at 10:35am by Greg Sterling
Yahoo's Apex Preview: An Ambitious, Unified Ad Platform
At the IAB conference in Phoenix on Monday, Yahoo President Sue Decker made some tantalizing allusions to a new ad platform called "Apex." According to the NY Times, this stands for "advertiser publisher exchange."...
See Related Stories In: Yahoo: Display Ads, Yahoo: General, Yahoo: Mobile & Go, Yahoo: Search Ads, Yahoo: SmartAds
Feb. 4, 2008 at 11:07am by Greg Sterling
Microsoft's Prize: Big Yahoo CPMs, Largest Display Share
On Friday comScore put out ad publisher site rankings. Unsurprisingly, Yahoo ranked as the top site with just under 19 percent of US online display advertising. MediaPost took this data and further analyzed it, finding that Yahoo enjoys the industry's highest CPM rates at $12.65, more than $4 higher than...
See Related Stories In: Business Issues: Acquisitions & Investments, Microsoft & Yahoo Merger, Search Engines: Answer Search Engines, Yahoo: Display Ads
Sep. 12, 2007 at 9:18am by Greg Sterling
Yahoo Nabs Bebo Display Ad Deal
Google has MySpace, Microsoft has Facebook and now Yahoo has become the exclusive display ad provider for popular social networking site Bebo. Bebo reportedly has 38 million users globally, with its most popular sites in the UK and Ireland, although the company is based in San Francisco. Bebo search has...
See Related Stories In: Search Engines: Social Search Engines, Yahoo: Display Ads
Sep. 11, 2007 at 8:53am by Barry Schwartz
Yahoo's Right Media Serves Up Trojan Ads For Three Weeks
Yahoo feeds Trojan-laced ads to MySpace and PhotoBucket users from The Register reports that Yahoo's newly acquired Right Media served up ads with Trojan viruses for three weeks during the month of August. The flash ads reportedly contained a file that installed a Trojan back door on vulnerable Windows machines...
See Related Stories In: Legal: Security, Yahoo: Business Issues, Yahoo: Display Ads
Sep. 4, 2007 at 7:18pm by Greg Sterling
Yahoo Acquires Ad Network BlueLithium
This afternoon Yahoo announced that it was buying US-based ad network BlueLithium for $300 million in cash. Founded in 2004, the company has 10 offices globally and claims more unique US visitors than Google, MSN, AOL and eBay. It also claims to be the fifth largest US ad network and...
See Related Stories In: Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: Outside US, Yahoo: SmartAds
Aug. 15, 2007 at 9:18am by Greg Sterling
Will 'SmartAds' Give Yahoo An Edge In Online Display Advertising?
The Wall Street Journal explores Yahoo's recently debuted "SmartAds" (prior coverage here), which mix behavioral targeting with other forms of targeting and dynamic elements to deliver a reportedly better response to display advertisers. The new ad platform was tested in Yahoo Travel and reportedly performed well (2x to 3x CTRs...
See Related Stories In: Yahoo: Display Ads, Yahoo: SmartAds
Jul. 2, 2007 at 10:41am by Greg Sterling
New SmartAds: The Future Of Graphical Advertising At Yahoo
Yahoo is introducing new SmartAds that deliver display ads to people across the web based on their demographic and geographic profiles, plus search and web browsing behaviors. These ads represent the future of graphical advertising at Yahoo, according to Gaude Lydia Paez, director of corporate communications at Yahoo. SmartAds have...
See Related Stories In: Search Ads: Behavioral Targeting, Yahoo: Display Ads, Yahoo: SmartAds
Jun. 25, 2007 at 9:24am by Barry Schwartz
Yahoo Merges Search & Display Ad Teams, Karnstedt Heads Up Team
Yahoo announced that they are combining its search ad and display ad teams. As part of this move, David Karnstedt will be heading up North American sales. Karnstedt was Yahoo's senior vice president of Yahoo's search sales business and is now head of US sales overall. Wenda Harris Millard, Yahoo's...
See Related Stories In: Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: Employees, Yahoo: Search Ads
Apr. 30, 2007 at 7:10am by Danny Sullivan
Yahoo To Acquire Right Media; Joins Google In Buying, Rather Than Building, Display Ad Network
Yahoo has announced it will acquire Right Media, which operates an auction-based display ad exchange called Remix Media. The move is widely seen as Yahoo fighting back against Google's recent plans to acquire DoubleClick, which itself is seen as Google jumping more firmly into the display ad network game. Both...
