Yahoo > Yahoo: Marketing
Dec. 21, 2007 at 8:44am by Barry Schwartz
Holiday Search Engine Logos
Happy Holidays, Search Engine Land Readers! The logos above are from Google, Yahoo, and Ask.com for the 2007 holiday season. Google will actually be uploading a new holiday logo each day, Yahoo's logo is very animated, and Ask.com has snowflakes falling from the sky! Plus, as always, '07 Holiday...
See Related Stories In: Ask: General, Google: Logos, Yahoo: Marketing
Oct. 15, 2007 at 8:22am by Greg Sterling
Comparing Annual Ad Spending From Google, Yahoo, And Microsoft
This Associated Press article chronicles how Google has been able to build a multi-billion dollar consumer brand largely without advertising. That's the part everybody knows. But the article also compares the annual ad spending of Google, Microsoft, Yahoo, and eBay. It points out that when Google does buy any advertising,...
See Related Stories In: Google: Marketing, Microsoft: Marketing, Yahoo: Marketing
Aug. 9, 2007 at 9:22am by Greg Sterling
JupiterResearch: Google And Yahoo Are Top Online Brands
Following the Harris and BusinessWeek/Interbrand brand surveys, which put Coca-Cola at the top of the list, JupiterResearch asked Internet users about their favorite brands and dissected the audiences....
See Related Stories In: Google: Marketing, Stats: Popularity, Yahoo: Marketing
Aug. 7, 2007 at 1:06pm by Barry Schwartz
Yahoo To Host Web Only US Presidential Debate
Yahoo! to stream web-only US Prez debate from The Register reports that Yahoo will be airing a web-only U.S. presidential debate soon. Yes, Google did something like this recently with YouTube and the Democratic debate. But Google's version was not exclusive to online only, Yahoo's is. Charlie Rose, of PBS,...
See Related Stories In: Yahoo: Marketing, Yahoo: Video
Jul. 11, 2007 at 12:31pm by Tamar Weinberg
Yahoo Celebrates "Ultimate Connection" Search Marketing Awards
Yesterday, the Yahoo Search Marketing team honored three small business owners at Stevens Institute of Technology in Hoboken, NJ as part of the Yahoo! Ultimate Connection Contest. Of over 10,000 applicants, five finalists were chosen, and of those five, three special individuals, Glen Halliday of Kids Crooked House, Mike Willner...
See Related Stories In: SEM Industry: Awards, Yahoo: Marketing
May. 14, 2007 at 2:05pm by Greg Sterling
Green Cred: Yahoo Ups The Ante In Battle To Be The Greenest Search Engine
Yahoo launched a big "green" initiative today, including a contest and two related websites -- green.yahoo.com and better.yahoo.com/planet -- helping to build consumer-user awareness about global warming and energy conservation, etc. It's a laudable effort but one that takes on a different cast when viewed in the competitive world of...
See Related Stories In: Yahoo: Marketing
Apr. 30, 2007 at 8:36am by Greg Sterling
Yahoo Launches 'Be A Better' Ad Campaign
Yahoo is initiating an ambitious new -- and expensive -- brand advertising campaign titled "Be a Better . . ." The campaign will feature distribution across multiple ad media: TV, print, radio, online and cinema. It will focus especially on Yahoo mobile oneSearch and Yahoo Answers but also showcase other...
See Related Stories In: Yahoo: Flickr, Yahoo: Marketing
Feb. 5, 2007 at 1:46pm by Barry Schwartz
Searching For Super Bowl XLI
The Super Bowl is known by advertisers as one of the biggest marketing events of the year, but do search ads play a part of that? Reprise Media released this years Super Bowl Search Marketing Scorecard that explains that although there were improvements from last year, this year was still...
See Related Stories In: Search Marketing: Branding, Yahoo: Marketing, Yahoo: User Interface
Jan. 15, 2007 at 11:11am by Danny Sullivan
Microsoft Live & Yahoo Push For Firefox Users, Plus Revisiting The IE7 Search Battle
Today I noticed Live.com trying to get me to search with it in Firefox. Then Yahoo did the same thing. So I guess a new round of "let's change search defaults" is going on within Firefox. That seemed a good excuse for a revisit how the various search engines are...
See Related Stories In: Ask: Promotions, Google: Marketing, Google: Toolbar, Microsoft: Internet Explorer, Microsoft: Marketing, Toolbars & Add-Ons: Firefox Browser, Yahoo: Marketing
Jan. 12, 2007 at 12:51pm by Chris Sherman
Google: Free Real-Time Quotes Here To Stay
Many financial web sites, including Google Finance, Yahoo Finance, Forbes and others were offering free real-time quotes to users until last fall, when the New York Stock Exchange increased the fees it charged for displaying market data. In response, many of these firms teamed up to form NetCoalition.com, a Washington...
See Related Stories In: Google: Finance, Google: Marketing, Yahoo: Finance, Yahoo: Marketing
Dec. 18, 2006 at 8:47am by Danny Sullivan
Yahoo Names Nash New Chief Communications Officer
Valleywag noted earlier this month that Yahoo chief communication officer Chris Castro had been quietly dropped from Yahoo's management page. Her replacement has now been named, Jill Nash, who starts on January 16 of next year. Nash previously was vice president of global communications for Gap. Her predecessor Castro had...
See Related Stories In: Yahoo: Employees, Yahoo: Marketing
Dec. 12, 2006 at 6:57am by Danny Sullivan
Google Copies Yahoo's IE7 Page; Originality War Breaks Out!
Google Blatantly Copies Yahoo!? from Yahoo's Jeremy Zawodny makes a pretty damning case against Google for blatantly ripping off Yahoo's Internet Explorer 7 promo copy. Yahoo offers a custom version of IE7 via a pitch page you'll see here. Google appears to have launched its own pitch page yesterday, one...
