Yahoo > Yahoo: Partnerships
May. 15, 2008 at 7:23am by Danny Sullivan
Icahn To Make Yahoo Move; Google Worries Yahoo Will Learn From Ad Deal
More rumors about yesterday's news that Carl Icahn may want to take control of Yahoo. He apparently plans to nominate 10 directors to replace Yahoo's board later today, reports the Wall Street Journal, using an unnamed source. But Microsoft might no longer be interested in Yahoo. Plus, that Google-Yahoo ad...
See Related Stories In: Google: Partnerships, Microsoft & Yahoo Merger, Microsoft: Business Issues, Yahoo: Business Issues, Yahoo: Partnerships
May. 13, 2008 at 8:35am by Danny Sullivan
More Than Half Of Yahoo's Paid Search Clicks Come From Partners
Efficient Frontier is out with new research looking at how the major search engines get search traffic outside their own search engines, including the remarkable stat that less than half of Yahoo's paid search clicks happen on its own search sites....
See Related Stories In: Google: AdWords, Google: Partnerships, Microsoft: Partnerships, Microsoft: adCenter, Search Ads: General, Stats: General, Yahoo: Partnerships, Yahoo: Search Ads
Apr. 24, 2008 at 10:29am by Greg Sterling
US Justice Department Scrutinizing GooHoo Paid Search Test
According to Reuters the US Justice Department is taking a look at the paid search partnership test between Google and Yahoo. According to the article, there are antitrust concerns raised by the test and its implications and the Justice Department has "initiated an investigation" of it....
See Related Stories In: Google: Partnerships, Legal: General, Microsoft & Yahoo Merger, Yahoo: Partnerships, Yahoo: Search Ads
Apr. 9, 2008 at 9:39pm by Barry Schwartz
Report: Yahoo & AOL Approaching A Deal
Yahoo, AOL Close In on Tie-Up Deal from the Wall Street Journal reports that Yahoo and AOL are close on finalizing a deal that would combine parts of both companies. The deal would bridge Timer Warner's Internet operations with Yahoo by folding the AOL unit into Yahoo. In return, Time...
See Related Stories In: AOL: General, Business Issues: Acquisitions & Investments, Yahoo: Partnerships
Apr. 9, 2008 at 4:42pm by Danny Sullivan
Microsoft: Forget It On Paid Search Partnership, Google & Yahoo
So Yahoo's going to partner with Google for a test of search ads? Better be only a test, Microsoft seems to be saying. Microsoft General Counsel Brad Smith just put out a statement suggesting that any partnership would likely be opposed on regulatory grounds, as Google would get more than...
See Related Stories In: Google: AdSense, Google: Partnerships, Legal: General, Microsoft & Yahoo Merger, Microsoft: Business Issues, Yahoo: Partnerships, Yahoo: Search Ads
Apr. 9, 2008 at 3:34pm by Barry Schwartz
Confirmed: Yahoo To Test Google AdSense For Search Ads
Yahoo has confirmed a Wall Street Journal report that it will be testing Google's paid search ads alongside its own for the next two weeks and involving no more than 3 percent of Yahoo's search pages in the United States. From the Yahoo statement...
See Related Stories In: Google: AdSense, Google: Partnerships, Microsoft & Yahoo Merger, Microsoft: Business Issues, Yahoo: Partnerships, Yahoo: Search Ads
Apr. 7, 2008 at 7:57am by Greg Sterling
Yahoo Rolls Out More Details About APEX/AMP
In articles on the NY Times and Wall Street Journal sites this morning, more details are surfacing about the intended Q3 rollout of Yahoo's new ambitious, integrated ad platform -- what President Sue Decker previously called "APEX" (advertiser-publisher exchange) and is now apparently being called "AMP."...
See Related Stories In: Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Publisher Network, Yahoo: Search Ads, Yahoo: SmartAds
Mar. 17, 2008 at 6:42pm by Barry Schwartz
Yahoo Partners With 3rd Party Click Fraud Company, Click Forensics
Yahoo and Click Forensics have partnered to combat click fraud together. The partnership was announced on the Auditing Paid Listings and Click Fraud Issues panel at SES NY today. Yahoo said: Click Forensics will allow advertisers to securely share relevant account information, such as site-side click behavioral data, with Yahoo!....
See Related Stories In: Legal: Clickfraud, Yahoo: Partnerships, Yahoo: Search Ads
Mar. 13, 2008 at 8:31am by Greg Sterling
In Unexpected Move, AOL Buys Social Network Bebo For $850 Million
In a somewhat surprising move, given the speculation surrounding AOL and its future, the company has acquired number three social network Bebo for $850 million in cash. Bebo has a reported 40 million unique users on a global basis. AOL says in its press release, "Together with its AIM and...
See Related Stories In: AOL: General, Search Engines: Social Search Engines, Yahoo: Partnerships
Dec. 12, 2007 at 9:55am by Greg Sterling
Yahoo Does Deals With Cars.com, CNBC, Renews Deal With InfoSpace
Yahoo Autos has swapped out previous partner, AutoTrader, and replaced it with a broader editorial content and listings deal from newspaper-owned Cars.com. It's unclear whether Yahoo's embrace of the newspaper industry had anything to do with the deal. But it promises more content and listings on the site and apparently...
See Related Stories In: Yahoo: Finance, Yahoo: Partnerships, Yahoo: Video
Oct. 24, 2007 at 8:51am by Barry Schwartz
Yahoo To Partner With Mobile Operators In Taiwan, South Korea, Hong Kong & Malaysia
Yahoo to announce new Asia mobile tie-ups from Reuters reports Yahoo is expected to announce several partnerships with mobile operators in Asia. Yahoo is in talks with operators in Taiwan, South Korea, Hong Kong, and Malaysia. Yahoo's President, Susan Decker, said: We will have a number of announcements in the...
See Related Stories In: Yahoo: Mobile & Go, Yahoo: Partnerships
Aug. 29, 2007 at 6:36pm by Greg Sterling
Send To (German) Car: The New Local Search Front
Google CEO Eric Schmidt said at one point that one of the reasons Google wanted to get into radio advertising was that the company couldn't reach users during the morning or afternoon commutes. That's all changing very quickly. Both Google and Yahoo have almost simultaneously announced in-car mapping and local...
See Related Stories In: Google: Maps & Local, Google: Mobile, Google: Outside US, Google: Partnerships, Search Features: Send To Phone, Yahoo: Maps & Local, Yahoo: Outside US, Yahoo: Partnerships
Aug. 21, 2007 at 9:21am by Barry Schwartz
New Rumors Surface On Microsoft Buying Yahoo After Ballmer-Rose Interview
Ballmer discusses Yahoo acquisition rumour from PC Advisor reports on a recent interview with Microsoft's CEO Steve Ballmer and PBS's Charlie Rose. In that interview, Rose questions Ballmer of the Yahoo/Microsoft merger rumors from earlier this year. The new revived question is if Microsoft is still interested in a Yahoo...
See Related Stories In: Microsoft: Business Issues, Microsoft: Partnerships, Yahoo: Business Issues, Yahoo: Partnerships
Jul. 25, 2007 at 1:46pm by Barry Schwartz
CA & Yahoo Team Up To Offer Co-Branded Yahoo Toolbar
CA and Yahoo have teamed up to offer a co-branded version of the Yahoo Toolbar. This Yahoo Toolbar will be bundled in all CA Home/Home Office products. CA Anti-Spyware will continue to power Yahoo's anti-spyware feature in the toolbar. From the press release:...
See Related Stories In: Toolbars & Add-Ons, Yahoo: Partnerships
Jul. 5, 2007 at 8:26am by Barry Schwartz
eBay Partners With Yahoo To Create "eBay Toolbar"
eBay Launches Yahoo Co-Branded Toolbar from AuctionBytes reports that eBay has partnered with Yahoo to co-brand a toolbar. The eBay Toolbar not only allows you to search the complete web, but also enables you to search eBay properties such as eBay, eBay Express and Half.com. You can also easily access...
See Related Stories In: Toolbars & Add-Ons, Yahoo: Partnerships
May. 23, 2007 at 11:07am by Greg Sterling
Direct Navigation And Domain Empires
Business 2.0 has a fairly comprehensive (cover) story about domain portfolios and "direct navigation." It starts off with a profile of Vancouver entrepreneur Kevin Ham ("The Man Who Owns the Internet"), who operates a $300 million domain "empire" but goes on to discuss others who have become wealthy from domain...
See Related Stories In: Search Ads: Domaining, Yahoo: Business Issues, Yahoo: Partnerships, Yahoo: Search Ads
May. 21, 2007 at 9:23am by Barry Schwartz
More Rumors: Yahoo After Bebo? Google Launching Phone Service?
The Daily Telegraph reports Yahoo is after Bebo, a social networking site, while TechCrunch reports hearing a rumor that Google may launch its own phone service in the UK....
See Related Stories In: Google: Mobile, Yahoo: Business Issues, Yahoo: Partnerships
Apr. 30, 2007 at 5:34pm by Barry Schwartz
Comcast Partners With Yahoo For Online Display & Video Ads
Yahoo and Comcast have struck a multi-year deal where Yahoo will provide the online display and video advertising for Comcast.net. In this deal, the advertising sales organization at Yahoo will will market and sell the display and video ads on Comcast.net's behalf. Comcast hopes to utilize Yahoo's "ad-serving, targeting and...
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Apr. 24, 2007 at 8:07am by Barry Schwartz
Yahoo Partners With Gracenote To Provide Lyrics For 400,000 Songs
Yahoo strikes deal to catalog lyrics online from San Jose Mercury News reports on Yahoo's announcement that they have partnered with Gracenote to provide the lyrics of over 400,000 songs. The general manager of Yahoo Music, Ian Rogers, explained that this partnership "fills a huge, gaping hole out there." Since...
See Related Stories In: Search Engines: Other Search Engines, Yahoo: Partnerships
Apr. 18, 2007 at 9:54am by Barry Schwartz
Yahoo Renews Search Deal With United Online
Yahoo has renewed their search partnership with United Online, the company behind brands like NetZero, Juno and Bluelight. The multi-year exclusive deal, will allow Yahoo to continue to provide sponsored search and web search results to United Online's brands. The full press release is available over here....
See Related Stories In: Yahoo: Partnerships, Yahoo: Search Ads
Apr. 17, 2007 at 6:00pm by Chris Sherman
Yahoo, PayPal Team Up On Checkout
Building on their existing alliance, Yahoo and PayPal today announced that Yahoo Sponsored Search results will feature a blue shopping cart icon linking to merchants that accept PayPal Express Checkout as a method of payment. Participating merchants' search listings on Yahoo will be enhanced with the shopping cart icon, pointing...
