Yahoo > Yahoo: Publisher Network
Apr. 7, 2008 at 7:57am by Greg Sterling
Yahoo Rolls Out More Details About APEX/AMP
In articles on the NY Times and Wall Street Journal sites this morning, more details are surfacing about the intended Q3 rollout of Yahoo's new ambitious, integrated ad platform -- what President Sue Decker previously called "APEX" (advertiser-publisher exchange) and is now apparently being called "AMP."...
See Related Stories In: Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Publisher Network, Yahoo: Search Ads, Yahoo: SmartAds
Feb. 15, 2008 at 10:16am by Greg Sterling
Four Newspapers Join To Create Another Local Network For National Advertisers
Newspapers have watched as "their" national advertisers have gone elsewhere online to get the reach and local placements that they provided almost exclusively offline. There have been several disappointing attempts in the past to build a national network of newspaper publishers: the failed New Century Network and the existing but...
See Related Stories In: Search Marketing: Local Search Marketing, Yahoo: Publisher Network
Nov. 29, 2007 at 10:04am by Barry Schwartz
Yahoo Contextual Ads To Power "Ads For Adobe PDF"
Yahoo, Adobe team on PDF ads from News.com reports Yahoo and Adobe are working together to put contextual ads in PDF documents. Over at the Adobe Labs, you can find a new product named Ads for Adobe PDF. Yahoo will be powering the ads within PDF documents that are contextually...
See Related Stories In: Search Ads: Contextual, Yahoo: Publisher Network
Sep. 25, 2007 at 8:44am by Barry Schwartz
Google News May Index Yahoo Ads
BlogStorm has found that Google News might actually index Yahoo contextual ads....
See Related Stories In: Google: News, Yahoo: Publisher Network
Feb. 15, 2007 at 9:30am by Barry Schwartz
Details On Yahoo's Advertiser & Publisher Group Leaked
Michael Arrington of TechCrunch has posted an email sent by Yahoo's CFO, Susan Decker, that she emailed all Yahoo employees yesterday on the topic of the new Advertiser & Publisher Group. In the email she explains how the group will be organized into "demand channels, supply channels and marketing products."...
See Related Stories In: Yahoo: Employees, Yahoo: General, Yahoo: Publisher Network, Yahoo: Search Ads
Dec. 15, 2006 at 9:08am by Barry Schwartz
Yahoo Publisher Network Adds Domain Level Blocking
The Yahoo Publisher Network blog announced a new feature to allow publishers to block ads from showing up on the domain or sub-domain level. The feature is called "Ad Blocking" with a large text box, where you enter in domains or sub-domains of sites you would like to block. You...
