Yahoo > Yahoo: Search Ads
Apr. 30, 2008 at 8:55am by Greg Sterling
Will Yahoo Create An Open Ad Profile?
Yahoo's mantra these days is openness. To that end, Yahoo may create the ability for users to view their ad profiles -- the data that's being used to target them with advertising on Yahoo and its extended network. Yahoo EVP Jeff Weiner, who spoke at the Economics of Social Media...
See Related Stories In: Legal: Privacy, Yahoo: Display Ads, Yahoo: General, Yahoo: Search Ads
Apr. 28, 2008 at 1:35pm by Brad Geddes
What Yahoo's New Minimum Bid Means To You
Yahoo recently announced that they are moving away from a $0.10 fixed minimum CPC to a variable minimum bid. However, there are some differences in how Yahoo calculates minimum bids compared to AdWords. These differences are important to note as you switch between these PPC engines so that each...
See Related Stories In: Paid Search, Yahoo: Search Ads
Apr. 24, 2008 at 10:29am by Greg Sterling
US Justice Department Scrutinizing GooHoo Paid Search Test
According to Reuters the US Justice Department is taking a look at the paid search partnership test between Google and Yahoo. According to the article, there are antitrust concerns raised by the test and its implications and the Justice Department has "initiated an investigation" of it....
See Related Stories In: Google: Partnerships, Legal: General, Microsoft & Yahoo Merger, Yahoo: Partnerships, Yahoo: Search Ads
Apr. 23, 2008 at 11:15am by Barry Schwartz
Yahoo Adds Click Filter Report
Yahoo announced a new reporting feature in the search marketing portal that enables advertisers to see which clicks Yahoo has deemed to be invalid. The report is named the "Click Filter Report" and is available by clicking the “Reports” tab, then selecting “Click Filter” under the “Traffic Quality Reports” section...
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Apr. 21, 2008 at 8:40am by Greg Sterling
Anecdotal Evidence Of AdWords Performance On Yahoo
The AdWords Addict reports on the recent test of Google AdWords in Yahoo search results. Apparently changes were reflected equally quickly on both Google and Yahoo and performance on Yahoo (CTRs) was good, though no specifics are provided. Overall, the convenience of managing both engines from a single interface is...
See Related Stories In: Google: AdWords, Google: Partnerships, Yahoo: Search Ads
Apr. 18, 2008 at 9:37am by Barry Schwartz
Yahoo's New Minimum Bid Prices Now Live: Advertisers Impacted
As expected, Yahoo announced that the new minimum bids for advertisers may no longer be the $0.10 as they previously were. Yahoo said that your new "minimum bids can be lower or higher than $.10." Note, the content network's minimum bids will remain at $0.10, at least for the time...
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Apr. 17, 2008 at 8:55am by Greg Sterling
GooHoo Search Ads Outsourcing Deal Moves Forward
The Wall Street Journal is reporting that the "initial test" of running Google ads on Yahoo search results had "positive results" and is thus moving forward. A range of blog posts offers speculation and cynicism about the story and what it may or may not represent for the potential MicroHoo...
See Related Stories In: Google: AdSense, Google: AdWords, Google: Partnerships, Microsoft & Yahoo Merger, Yahoo: Search Ads
Apr. 17, 2008 at 8:50am by Barry Schwartz
Yahoo Advertiser Sues Over Click Fraud For $1 Million
Internet retailer sues Yahoo for $1 million from ComputerWorld reports Bigreds.com has sued Yahoo for over $1 million for click fraud. The online retailer of collectibles claims Yahoo has charged them over $936,000 between 2002 and 2006 for clicks received via Yahoo/Overture affiliates. Bigred is seeking over $1 million in...
See Related Stories In: Legal: Clickfraud, Yahoo: Legal, Yahoo: Search Ads
Apr. 11, 2008 at 12:58pm by Barry Schwartz
Yahoo's Minimum Bid Change Happening Next Week
As expected, Yahoo told me that you can expect some of your minimum bids to change as soon as early next week. If you are running ad campaigns on Yahoo Search Marketing and your quality is not up to Yahoo's level, then your minimum bid may spike up. Yahoo informed...
See Related Stories In: Yahoo: Search Ads
Apr. 11, 2008 at 6:35am by Josh Dreller
In The Trenches, April 11, 2008
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "Two Tools That You May Not Have Added To The Toolbox...
See Related Stories In: Google: AdWords, In The Trenches, Microsoft: adCenter, Microsoft: adCenter Content Ads, Yahoo: Search Ads
Apr. 9, 2008 at 4:42pm by Danny Sullivan
Microsoft: Forget It On Paid Search Partnership, Google & Yahoo
So Yahoo's going to partner with Google for a test of search ads? Better be only a test, Microsoft seems to be saying. Microsoft General Counsel Brad Smith just put out a statement suggesting that any partnership would likely be opposed on regulatory grounds, as Google would get more than...
See Related Stories In: Google: AdSense, Google: Partnerships, Legal: General, Microsoft & Yahoo Merger, Microsoft: Business Issues, Yahoo: Partnerships, Yahoo: Search Ads
Apr. 9, 2008 at 3:34pm by Barry Schwartz
Confirmed: Yahoo To Test Google AdSense For Search Ads
Yahoo has confirmed a Wall Street Journal report that it will be testing Google's paid search ads alongside its own for the next two weeks and involving no more than 3 percent of Yahoo's search pages in the United States. From the Yahoo statement...
See Related Stories In: Google: AdSense, Google: Partnerships, Microsoft & Yahoo Merger, Microsoft: Business Issues, Yahoo: Partnerships, Yahoo: Search Ads
Apr. 7, 2008 at 7:57am by Greg Sterling
Yahoo Rolls Out More Details About APEX/AMP
In articles on the NY Times and Wall Street Journal sites this morning, more details are surfacing about the intended Q3 rollout of Yahoo's new ambitious, integrated ad platform -- what President Sue Decker previously called "APEX" (advertiser-publisher exchange) and is now apparently being called "AMP."...
See Related Stories In: Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Publisher Network, Yahoo: Search Ads, Yahoo: SmartAds
Mar. 28, 2008 at 9:55am by Josh Dreller
In The Trenches, March 28, 2008
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "What You Don't Know About Quality Scores May Kill You," and...
See Related Stories In: Google: AdWords, In The Trenches, Microsoft: adCenter, Yahoo: Search Ads
Mar. 20, 2008 at 10:50am by Greg Sterling
Branding Coming To Search In A Big Way
Search has historically been seen as a direct response vehicle and the notion that search is a branding medium has traditionally been met with considerable skepticism by search marketers, albeit somewhat less recently. In an effort to be provocative in moderating the "branding and search" panel at SMX West last...
See Related Stories In: Google: Other Ads, Google: Universal Search, Google: YouTube & Video, Yahoo: Search Ads, Yahoo: Video
Mar. 20, 2008 at 9:10am by Barry Schwartz
Yahoo Graphical/Video Search Ads Named Partner Results
Last night I heard a commercial for Honda, where it told the audience to go to Yahoo and search for "shop honda." I, being an obedient TV viewer, did as instructed and searched for shop honda and saw this ad:...
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Mar. 17, 2008 at 6:42pm by Barry Schwartz
Yahoo Partners With 3rd Party Click Fraud Company, Click Forensics
Yahoo and Click Forensics have partnered to combat click fraud together. The partnership was announced on the Auditing Paid Listings and Click Fraud Issues panel at SES NY today. Yahoo said: Click Forensics will allow advertisers to securely share relevant account information, such as site-side click behavioral data, with Yahoo!....
See Related Stories In: Legal: Clickfraud, Yahoo: Partnerships, Yahoo: Search Ads
Feb. 27, 2008 at 10:35am by Greg Sterling
Yahoo's Apex Preview: An Ambitious, Unified Ad Platform
At the IAB conference in Phoenix on Monday, Yahoo President Sue Decker made some tantalizing allusions to a new ad platform called "Apex." According to the NY Times, this stands for "advertiser publisher exchange."...
See Related Stories In: Yahoo: Display Ads, Yahoo: General, Yahoo: Mobile & Go, Yahoo: Search Ads, Yahoo: SmartAds
Feb. 26, 2008 at 7:00pm by Barry Schwartz
Minimum Bids In Yahoo About To Change
Yahoo announced that the minimum bid of $0.10 within the search network will no longer be a true minimum bid. Yahoo is changing it so that the minimum bids can be lower or higher than $0.10. This does not impact the content network. What makes a minimum bid go higher...
See Related Stories In: Yahoo: Search Ads
Feb. 13, 2008 at 2:13am by Greg Sterling
Third Annual Yahoo Searchlight Awards Happen Against Surreal Backdrop
As Yahoo was apparently laying off its promised 1,000 workers today, I was at the Time-Life Building in New York as a panelist for the third Yahoo Searchlight Awards. I've had the honor to be a part of this event since its inception in 2005 and think it's a terrific...
See Related Stories In: SEM Industry: Awards, Search Marketing: Branding, Yahoo: Search Ads
Jan. 18, 2008 at 9:01am by Barry Schwartz
3rd Annual Yahoo Searchlight Awards
The Yahoo Search Marketing Blog announced the 3rd Annual Yahoo Searchlight Awards. The awards will be taking place on February 12th in New York City. At the awards, Rob Norman, CEO of Group M Interaction, will be giving a keynote address. One of the four panelists is our very own...
