Yahoo > Yahoo: SmartAds
May. 12, 2008 at 3:37pm by Barry Schwartz
Yahoo Displaying Geo Criteria Of Search Ads
The BrandVerity Blog noticed that Yahoo started displaying the business's location under the search ads. For example, a search on lawyers in Yahoo returns several ads that display New York under them. Why New York? Because I am based in New York. If you are located in California, you might...
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Apr. 7, 2008 at 7:57am by Greg Sterling
Yahoo Rolls Out More Details About APEX/AMP
In articles on the NY Times and Wall Street Journal sites this morning, more details are surfacing about the intended Q3 rollout of Yahoo's new ambitious, integrated ad platform -- what President Sue Decker previously called "APEX" (advertiser-publisher exchange) and is now apparently being called "AMP."...
See Related Stories In: Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Publisher Network, Yahoo: Search Ads, Yahoo: SmartAds
Feb. 27, 2008 at 10:35am by Greg Sterling
Yahoo's Apex Preview: An Ambitious, Unified Ad Platform
At the IAB conference in Phoenix on Monday, Yahoo President Sue Decker made some tantalizing allusions to a new ad platform called "Apex." According to the NY Times, this stands for "advertiser publisher exchange."...
See Related Stories In: Yahoo: Display Ads, Yahoo: General, Yahoo: Mobile & Go, Yahoo: Search Ads, Yahoo: SmartAds
Sep. 4, 2007 at 7:18pm by Greg Sterling
Yahoo Acquires Ad Network BlueLithium
This afternoon Yahoo announced that it was buying US-based ad network BlueLithium for $300 million in cash. Founded in 2004, the company has 10 offices globally and claims more unique US visitors than Google, MSN, AOL and eBay. It also claims to be the fifth largest US ad network and...
See Related Stories In: Yahoo: Business Issues, Yahoo: Display Ads, Yahoo: Outside US, Yahoo: SmartAds
Aug. 15, 2007 at 9:18am by Greg Sterling
Will 'SmartAds' Give Yahoo An Edge In Online Display Advertising?
The Wall Street Journal explores Yahoo's recently debuted "SmartAds" (prior coverage here), which mix behavioral targeting with other forms of targeting and dynamic elements to deliver a reportedly better response to display advertisers. The new ad platform was tested in Yahoo Travel and reportedly performed well (2x to 3x CTRs...
See Related Stories In: Yahoo: Display Ads, Yahoo: SmartAds
Jul. 2, 2007 at 10:41am by Greg Sterling
New SmartAds: The Future Of Graphical Advertising At Yahoo
Yahoo is introducing new SmartAds that deliver display ads to people across the web based on their demographic and geographic profiles, plus search and web browsing behaviors. These ads represent the future of graphical advertising at Yahoo, according to Gaude Lydia Paez, director of corporate communications at Yahoo. SmartAds have...
