Don’t miss our upcoming webcasts next week: Tuesday, April 14, Marin Software’s Marc Barach and Chris Wine will discuss the “pain points” in large paid search campaigns, including reporting and analytics, linking conversion data with click and cost data, and calculating bids and hitting ROI goals. “Rx for Large Paid Search Campaigns: Anatomy of an Enterprise Solution” includes a look at how the Marin Search Marketer application addresses these challenges. Thanks to Marin Software for sponsoring this webcast.
On Wednesday, April 15, I’ll be talking about what it takes to orchestrate a successful SEO campaign in a large organization, across multiple websites and diverse constituencies. “Big Brand Search Engine Optimization: Managing Large Campaigns” looks at how to organize a large SEO campaign, how to get everyone on the same page, and how to tackle the challenges unique to SEO for big sites and big brands. Thanks to iProspect for sponsoring this webcast.
Both webcasts are free and begin at 1 PM EDT. Register at Search Marketing Now.