• http://www.smc-seo.co.uk SMCSEO

    Great advice Eric.

    What I normally do with e-commerce sites is have a seasonal offers page live all year round with each season in the URL – Easter, Halloween, Christmas etc. Then change the page title and internal link anchors to Christmas [keyword] Offers (as well as the headings, content and so on) round about September time. This usually does the trick.

  • http://www.crearecommunications.co.uk/ KJ

    A great list of tips for Christmas and all year round. Sorting a sites Google places account can also offer a quick boost.

  • Raphael Caldas

    Great post, Eric. Thank you for supporting us late starters :)

    Just one observation – Google advises against 301 redirects for 404′d pages. You can see it here: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=181708

    However, I believe that unless you have a huge amount of missing pages, then a 301 or two will definitely cause more good than harm.

  • http://www.stonetemple.com Eric Enge

    Hi Raphael – I would still recommend a 301 here. The advice Google is providing at the link you included above does not apply to the situation I outlined. When someone attempts to link to a page on your site, but they mangle the URL, it creates a bad user experience, and they fully intended to link to that page.

    The 301 addresses those problems, and provides a superior user experience. Google would want you to do that.