• http://searchistheos.blogspot.com Arnaud fischer

    Paul, excellent case for “Making the case for buzz monitoring”. 44% of Internet users are content creators (PEW), and an increasing ratio of search engine’s top results are now user-authored content. Internet sentiment analysis, buzz monitoring and online reputation management could very well emerge as the next significant search marketing era after SEO and SEM.

    -arnaud

  • http://www.reddoor.biz Faris

    Arnaud -

    Thanks for reading our article. I certainly agree that the rise of user-generated content has accelerated the need for buzz monitoring, and more importantly, reputation management and social media engagement (taking action on buzz monitoring). These strategies need to be part of the internet presence management plan for every serious in-house marketer.