Sign up for our daily recaps of the ever-changing search marketing landscape.
Lawsuit: Google’s AdSense For Domains Program Contributes To Trademark Infringement
Google Sued in Domainer Lawsuit–Vulcan Golf v. Google from Eric Goldman covers a new lawsuit in which Google is being sued for allegedly violating trademarks by helping domainers monetize “typosquatter” domains.
Eric explains that this filing (4.3MB PDF) may be the first lawsuit against Google for its domainer relationships. The complaint considers Google as the domain name licensee, because AdSense for Domains effectively takes control of domains in the program.
Google’s policies aren’t supposed to allow typo domains to be in its program, but these get through. And since Google puts ads on them, the case alleges Google is contributing to trademark infringement.