Less Than 10% Of The Web In 2012 Is Mobile Ready

Mobile’s overall share of Web traffic in the United States has increased to about 9% (according to StatCounter) which is also the same percentage of Quantcast’s Top Million sites that are deemed ready for mobile in 2012 according to data from the Mongoose Metrics Data Series.

Since there wasn’t the same data pull last year, it could be compared loosely to data from Brand Anymore in late 2010, which determined that of 7,000 retail websites only 4.8% were mobile ready – a nearly doubling of the Web’s mobile readiness in a year.

In the Mongoose Metrics data set, 118,000 of the 1,000,000 sites could not be crawled for a variety of reasons, resulting in approximately 882,000 sites that could be used for this data.

As 79,133 sites either rendered a mobile version on the same URL or redirected to a mobile version of the site under a different URL when a smartphone user agent was detected, this number dropped to 76,241 when a feature phone user agent was used.

Interestingly, these sites used a JavaScript mobile redirect more often for feature phones than smartphones.

The two user agent types being used were the same that Google uses to determine a site’s rendering for the two mobile phone types.

Why this is important is due to consumers preferring a mobile website over an app for price comparisons, reviews and actual purchases on their mobile device, according to the results of Adobe’s Mobile Experience Survey in 2011, which means they are most likely to use a search engine.

mobile matters

When a consumer does click on your site in the search results, over half of these potential customers would not recommend a business with a bad mobile site and furthermore, 40% would then visit a competitor site after a bad mobile experience on yours.

Some tips were provided here at Search Engine Land to understand and prepare for mobile search in 2012.

Is you site ready for the estimated 1 out every 4 searches in 2012 coming from a mobile device, or are you part of the 91% of sites that aren’t?

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Mobile | Google: Mobile | Mobile Search | Search Engines: Mobile Search Engines


About The Author: is a SEO Manager at Covario, SEO course instructor at San Diego State University, contributor to The Art of SEO : Mastering Search Engine Optimization published by O’Reilly and owner of Mobile Martin based out of San Diego, California.

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  • http://www.sixdegreesseo.com angmoore

    I was just talking to someone about these statistics today – well pretty much comes up on a daily basis now. It will be interesting to see what transpires over the course of this year.

  • http://www.mindsharemg.com M.M.

    This was almost the exact topic I had a conversation about last week some other developers, but we were unsure of what % of the web was actually mobile ready. Another thing that came up was how search engines are indexing mobile sites and if mobile sites are actually performing better in mobile searches or if it is just a “coincidence” in some cases. Any thoughts on that?

  • http://www.performancehorizon.com sean

    Less than 10% – does it really matter….I would argue that over 90% of the websites do not need to be mobile enabled!

    Before you panic, I would seriously ask yourself…do my customers use my site on mobile? And lets remember…we’re still getting clubbed together Ipads and notepads in wiht Mobile phone stats. not the same!

  • http://www.mongoosemetrics.com Jeff Tirey

    @sean_PHG – I think your point is good that not all sites need to be mobile ready. In fact, I think we have all had negative mobile experiences when being redirected to a mobile site that provided no value over the desktop version.

    Still, my gut tells me <10% is still on the low side but I'm unsure what the overall rate of mobile publishing should be. At the end of the day, I think the importance of mobile ready is going to come down to business sectors with retail sites having the highest rates of adoption. One thought I had with this data is to cycle the results through Data.com to see how the rates of mobile readiness distribute across business sectors.

  • http://bit.ly/johnmarkdonegan Mark Donegan

    Do most websites need to be mobile? If you don’t have a lot of mobile traffic then why should I do it – I would say – create the traffic!
    Your competitors know doubt will. I’ve just finished a site http://www.basiconline.net which uses the responsive approach.

    At least designing for smart phones should be considered now before all your competitors do. The quicker we are in that market the more we will learn especially as the sales of mobiles is increasing no-end.

    The more positive experiences we have on mobile sites the more we will use them.

  • http://www.portent.com/ Jack the Martin

    I’m with Mark. Create the traffic. I didn’t think my client had the space to expand into mobile, but there can be more volume there than you think. And if you’re one of the first in your niche to get there, the conversions can be nice and cheap.


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