The only constant in search is change. The Periodic Table of SEO was created in 2011 to summarize the major factors that comprise search engine optimization. But, it's time to update the table to review those ranking factors and make sure we've got the right combination. This year, we're asking the SEO community to provide their insight as we revise the Periodic Table of SEO. Please take the Periodic Table of SEO survey below, where you'll review and rank each of the 33 elements. You might notice that Blocking factors have already been removed (going the way of Pluto) since Google effec [...]

Related Topics: About Search Engine Land | Channel: Other | Features: General | Top News

In October 2012, Google Product Listing Ads (PLAs) became Google Shopping. With this, Google removed the Google Shopping listings from the organic side of the equation and made them a purely PPC play. Many people, including Danny Sullivan, have noted that Google has now embraced a paid inclusion model. Things have certainly changed, and advertisers need to stay on top of their game to take advantage of new opportunities. In this article, I’ll share some tips we’ve learned related to Google Shopping ads. Before getting started, a few notes on Google Shopping: It’s a feed-based p [...]

Related Topics: About Search Engine Land: Daily Stats | Channel: SEM | Google: AdWords | Google: Product Search | Paid Search

We've filled three positions on our editorial team and it's a pleasure to introduce you to the newest Third Door Media staffers: Amy Gesenhues, Jessica Thompson and Ginny Marvin. Amy Gesenhues is our new, full-time General Assignment Correspondent. She'll be covering a variety of search- and marketing-related stories for us on both Search Engine Land and Marketing Land. Amy has more than 10 years of marketing management experience, and was an award-winning syndicated newspaper columnist before joining our team. She's also written for sites such as Marketing Profs and Software CEO. Amy's [...]

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Along with our new writer and editor hires announced today, more news: Elisabeth Osmeloski and Monica Wright are gaining new titles, reflecting their work on growing and working with our Search Engine Land community. Elisabeth started with Search Engine Land as our managing editor in September 2008, then became its Executive Features Editor in December 2010, overseeing contributed pieces and columns. In her new role, Elisabeth will be responsible for building the audience coming to Search Engine Land and Marketing Land. She'll oversee outreach efforts ranging from content partnerships to [...]

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As we promised last month, our expansion continues. In addition to the two positions that we added last week, we're now ready to accept applications for three more positions on our editorial team. In response to some questions that have come in, we've added a little more information at the end of this article. Please be sure to read to the end. Thanks! All three openings are full-time, salaried positions, and each is a telecommuting opportunity. The three positions are listed below in alphabetical order, and instructions for applying are included after the job listings. If you have journa [...]

Related Topics: About Search Engine Land | Channel: Other | Top News

It's a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics -- paid search on Search Engine Land and paid social media/display advertising on Marketing Land, for example. When she's not writing for our sites, Ginny works as Director of Demand Generation at Yeoman Technology Group, a company that specializes in internet sales channel development for B2B, hi-tech and industrial manufacturers and publishers. You can follow her on Twitter [...]

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Today for our last installment top stories from the past year, we feature the most-shared stories on Facebook. Our little Panda friend made it in the headline nine times ("Nine times? Nine times."- Quick, name the movie!)* Meanwhile, Google stories are  popular with our Facebook crowd, appearing in seventeen out of the top 20 headlines, same as the top shared stories on Google+. As with our other top social stories of 2012, this list was generated by Social Crawlytics, a social analytics tool that crawls and provides social activity for each URL on a website. The tool only tracks Facebo [...]

Related Topics: About Search Engine Land | Channel: Other | Most Popular Stories | Top News

We already shared the news that Jordan Kasteler took home the top prize and had a second entry in our overall list of most read columns for the year, both of which appeared here in the Search & Social column, alongside several other worthy reads. In 2012, "social signals" became one of the most talked about topics among SEO's and social media marketers, as the prevalence of Google+ and Bing/Facebook social results have captured our attention. Yet many feel we're still very much in the early stages of social signals having a major impact in general search engine results. That sh [...]

Related Topics: About Search Engine Land | Channel: Social | Most Popular Stories | Search & Social

There's no question, the Search Engine Land Twitterverse likes to talk about the Panda updates. We took a look at the top tweeted stories of 2012 using Social Crawlytics, and without a doubt, Google and Panda-related stories trumped much of the Twitter activity in the past year. Mark Zuckerberg did make an appearance in one of our top-tweeted headlines, but in the context of search. So here they are, the top tweeted Search Engine Land posts of 2012! 1. Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More (1,931 tweets) 2. [...]

Related Topics: About Search Engine Land | Channel: Other | Most Popular Stories | Top News

As an industry news publication, the majority of our visitor traffic comes to our site to read daily news updates, in-depth coverage of search engine technologies and ever-evolving search engine algorithms. On top of the hardest working full- and part-time editorial staff in search, we have over 100 guest columnists who dedicate a significant amount of time and energy to share their experience and expertise with the rest of the search marketing industry. Collectively, these contributors round out our daily news coverage by sharing thoughtful observations, successful strategies and tactic [...]

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What were our most popular stories on Search Engine Land over the past year? Below, the news stories that were published in 2012 that were read the most: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search (May) Google’s Jaw-Dropping Sponsored Post Campaign For Chrome (January) Google’s Results Get More Personal With “Search Plus Your World” (January) How Rick Santorum Is Making His “Google Problem” Worse (January) The Top Heavy Update: Pages With Too Many Ads Above The Fold Now Penalized By Google’s “Page Layout” Algorithm (J [...]

Related Topics: Channel: Other | Most Popular Stories | Top News

It's started, the top lists of 2012! Over the next few days, we'll be posting a series of these, including the most read Search Engine Land stories, the most tweeted ones and the ones most liked on Facebook. But to kick it off, the stories with the most +1's on Google+. How did we collect this data? Search Engine Land columnist Annie Cushing suggested we use Social Crawlytics, a tool that easily crawls the site and reports on the social activity for each URL. If you haven't checked it out, go do so. It's free to get started. A few observations while aggregating list: Seventeen of t [...]

Related Topics: Channel: Other | Features: Analysis | Most Popular Stories | Top News

It's our sixth birthday here at Search Engine Land, and we've got some news -- a new editor-in-chief and expansion plans for the future. Congratulations to Matt McGee, on his new position as Editor-In-Chief of Search Engine Land & Marketing Land! He starts on January 1, 2013. Matt joined our publications in September 2008 as assignment editor for Search Engine Land, and he was promoted to executive news editor in December 2010. In his new position, he'll handle day-to-day operations of both Search Engine Land and Marketing Land, as well as oversee the strategic directions [...]

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We invite you to take this 2-question Search Engine Land survey. It will take about a minute. Those who complete the survey will be eligible to win some great prizes. The Grand prize is a 16GB iPad2. Lucky runners up will win an Apple iTouch and one of two iPod Nanos. Click the link to take the survey: https://www.eiseverywhere.com/esurvey/index.php?surveyid=13860 Good luck and thank you! The Search Engine Land team Notes: Only one entry per person. Odds of winning depend on number of contest entrants. Employees of Third Door Media or its affiliates are ineligible. Void where pr [...]

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Thanks to all who completed our annual Search Engine Land’s Audience Survey. The data help us in talking to potential advertisers and that pays to keep the lights on and servers cool. We appreciate your support! Catherine Kellogg of Direct Brands Inc. is the winner of our prize, a ticket to an upcoming Search Marketing Expo conference. Congratulations Catherine! Were you counting on winning? Sorry about that, but you can still get the lowest rate on a ticket for our next conference, SMX West. Check out the conference agenda and join us February 28-March 1 in San Jose. Register by S [...]

Related Topics: About Search Engine Land | Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Five years ago, Search Engine Land was officially born. On the occasion of our fifth birthday, we're proud of how much the site has accomplished and excited to officially welcome our new sibling-site Marketing Land. Some Statistics Since we opened, Search Engine Land has grown to doing between 1.5 million and 2 million pageviews per month. From our Google Analytics data, a month-by-month view: Over the past five years, we've had: Nearly 50 million pageviews Nearly 32 million visits Over 22 million unique visitors Over the past five years, we've written: 9 million word [...]

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We’ve got a special request of our Search Engine Land visitors and SearchCap newsletter readers. Take our 2-minute audience survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win a ticket to Search Marketing Expo – SMX West in San Jose, CA February 28-March 1. SMX West will feature a keynote with Susan Wojcicki, Senior VP of Advertising at Google. Susan is responsible for the design, innovation and engineering of all Google’s advertising and measurement platforms including AdWords, AdSense and Google Analytics. You can fin [...]

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I’m happy to announce that next month, Search Engine Land will gain a new sister site: Marketing Land. Search Engine Land will continue to provide all the great coverage about search marketing and search engines that you love. Marketing Land will go beyond into other areas, including social media, affiliate marketing, email marketing and other internet marketing topics. Here at Search Engine Land, we strive to ensure the stories we do are related back to search in some way. We think that’s important, that people want a site with high-quality editorial content focused on just search. [...]

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Search Engine Land has a thriving community of readers, and I'm happy to announce that we've added Monica Wright as our new "community editor" to help support that community. Monica is a long-time search marketer, known to many throughout the industry. Many have met her at our SMX search marketing conferences or other industry events. Monica's already been busy with changes to our social media accounts. If you're one of the over 50,000 who follow our @sengineland account on Twitter, Monica's been supplementing the tweet updates we provide with interesting tweets that others have made [...]

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Today, Search Engine Land welcomes two new contributing editors: Gary Price and Greg Finn, who will focus on search and social media for the site, respectively. I've known Gary for years, and it's a pleasure to be working with him again. There is nothing related to search engines or research tools that Gary doesn't know. Attend any research or library conference, and Gary's surrounded like the rock star he is. Gary will be focusing on new search tools, search features and how searchers can get more out of the search engines they use. Outside of Search Engine Land, Gary's co-founder an [...]

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