Multinational Search: New Column From Search Engine Land
Sep 8, 2009 at 5:00am ET by Chris Sherman
Our newest Search Engine Land column, Multinational Search, launches today. Multinational Search looks at the complex challenges of search marketing in multiple countries and languages. Columnists focus both on the technical complexities of creating and managing a campaign spread across the world, and also at the cultural issues that arise when trying to appeal to different local tastes and needs. The Multinational Search column appears weekly at Search Engine Land.
Our Multinational Search columnists are:
Andy Atkins-Krüger, a linguist who has been specializing in international se [...]
Filed in: About Search Engine Land, Multinational Search
Congrats Barry Schwartz On New Baby Girl!
May 15, 2009 at 12:30pm ET by Danny Sullivan
Our hard working news editor Barry Schwartz is taking the day off today -- something he almost never does -- and with good reason. Barry's become a father for the first time! His daughter (no name yet) was born this morning.
Search Engine Land readers see Barry's name in plenty of stories, but few really realize just how much time he spends on coverage. He scans through posts from over 500 blogs and news sources constantly throughout the day. If news happens anyway, Barry spots the smoke long before the flames erupt.
So enjoy your time off, Barry, and from your colleagues at Search Engin [...]
Filed in: About Search Engine Land
Search Engine Land’s New Look
Dec 22, 2008 at 5:46am ET by Danny Sullivan
Search Engine Land turned two years old this month. In that time, our content has blossomed. We run nearly 20 columns on search marketing issues, routinely post multiple brief items per day about breaking search news along with regular long, in-depth analysis or "How To" stories. Our old design didn't serve to present this content well. So today, we present a fresh new face to Search Engine Land. Below, an introduction to the new design along with new features, including a return to allowing comments directly within our stories plus a new "Members Only" sec [...]
Filed in: About Search Engine Land, Top News
Bookshelf: New Column From Search Engine Land
Oct 29, 2008 at 3:05pm ET by Chris Sherman
Our newest Search Engine Land column, Bookshelf, launches today. Bookshelf features reviews of books, white papers and other publications that help search marketers do their jobs or gain a better understanding of general digital marketing issues. The Bookshelf column appears periodically at Search Engine Land.
In today's debut post, I review the newly updated second edition of a book that can justifiably claim the title of the "bible" of search marketing: Search Engine Marketing, Inc. by Mike Moran and Bill Hunt. Read on in The "Bible" Of Search Engine Marketing. [...]
Filed in: About Search Engine Land, Bookshelf
Search Engine Land & The Thought Leadership Series
Oct 15, 2008 at 11:53am ET by Danny Sullivan
Earlier this year, Search Engine Land participated in its first conversational marketing campaign through our ad partner, Federated Media. We're now doing another one, and this is a short post to ensure readers know that while we're taking part in a new "conversation," our writers are not being told what to say as part of that conversation.
LookSmart wanted some of our writers to contribute articles as part of its Thought Leadership Series site. After discussing this with Federated Media, we settled on the topic of small business and search. Three of us here at Search Engine Land -- my [...]
Filed in: About Search Engine Land
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