Welcome Martin Beck, Who Joins Third Door Media From The Los Angeles Times

Martin Beck We've grown again! Third Door Media, the company that produces Search Engine Land and Marketing Land, is excited to welcome Martin Beck to our editorial team. He joins the team as our new Social Media Correspondent, and his first day will be Monday, March 3rd. Martin has spent nearly 25 years in a variety of roles at the Los Angeles Times, most recently serving as the paper's social media and reader engagement editor. With us, he'll be providing daily news coverage and in-depth reporting on all things related to social media marketing. For more on Martin's background, please see our a [...]

Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google

google-flyswatter-penalty-600 It's been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It's the rise of hyperactive attention in this area, and that's turning into a problem. Hence this open letter, on how we're planning to address "public penalty reports" here at Search Engine Land. In Summary: Penalties Aren't Always Newsworthy The TL;DR is this. We're not going to be writing about every brand that is suspected to be hit by a Google penalty. Unless there's some exceptional news value, t [...]

Search Engine Land’s Most-Shared Stories on Google+ for 2013: What’s Right, What’s Wrong, What’s Next, & What’s Dead

sel-2013-review-featured Happy New Year to you, search marketing friends! Surely you're eager to dive head-first into 2014, weighing predictions and forecasts of what's next in the worlds of SEO and SEM, but we've still got an installment or two in our Search Engine Land Year In Review series! So let's get to it. You've seen the roundups of top news, most popular columns and stories, as well as posts that stole the show in our Twitter and Facebook communities. Now, it's time to turn our sights to Google+. What kind of content did our readers share most on Google's own social network over the last 12 months? Hmm.. [...]

Top Search Marketing Columns of 2013

sel-2013-review-featured This past year saw many exciting changes in the world of search. From the birth of Enhanced Campaigns and Hummingbird to the death of the Keyword Tool and keyword referral data, search marketers of all stripes have had to make quite a few adjustments to their daily routines and long-term strategies. While the editorial staff here at Search Engine Land has provided breaking news coverage for these events and more, our hard-working team of over 100 guest columnists brought their expertise to the table as well, helping fellow marketers make sense of the ever-changing search landscape with [...]

Year Of The Hummingbird: Our Top SEO Columns Of 2013

sel-seo2013-featured Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists. Perhaps one of the most widely discussed issues within the SEO community in 2013 was the loss of keyword referral data, as Google moved to encrypt all search activity this past September. SEOs relying on this keyword data were forced to change up their tactics and adjust their strategies to accommodate this development. Semantic search was another hot topic in 2013. Although the Schema.org initiative was launched in mid-2011, th [...]

Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013

sel_sem Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was arguably Google's announcement and subsequent roll-out of Enhanced Campaigns. The marketing community's response to the news was divided -- but, love it or hate it, Enhanced Campaigns became the new norm as of July 2013. All of our knowledgeable paid search columnists helped keep marketers up-to [...]

Link Building 2013: Looking Back At This Year’s Top Link Week Columns

sel-2013-review-featured With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google's spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively). Additionally, many link building tactics that were once considered legitimate were unceremoniously moved to the "spam" column in 2013. Google updated its webmaster guidelines to provide additional guidance on what they now consider to be an unnatural link, and even Bing detailed several ways not to buil [...]

Checking In: Our Top Local Search Columns Of 2013

sel-2013-local-featured As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results. This past year saw the official launch of Google's Knowledge Graph Carousel for local search results, creating a more visually pleasing user experience for searchers. Additionally, Google continued the rocky process of updating its business listings management from Google Places to Google+ Local. Whether you're an SMB trying to navigate the world of local search on your own or a large brand with [...]

Search Engine Land’s Most-Shared Stories on Facebook for 2013: How To Survive Google, Plus A Joke Here & There

sel-2013-review-featured Search marketing friends -- welcome, welcome! It's time for another installment of our Search Engine Land Year In Review series. We've toured through the top news stories and those that were most tweeted -- now it's time to scope out the articles, tutorials, resources, and surveys that were most shared on the world's largest social network, Facebook. Much of our "most popular on FB" posts you've already seen on the top tweeted list, but the order in which these stories rank is something of note. And for sure a few more playful posts made it into this roundup (April Fools, Easter Eg [...]

Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google

sel-2013-review-featured Welcome back, search marketing friends, to the second installment of our Search Engine Land Year In Review series. So far, you've seen the run-down of our top news stories to break in 2013 -- now, we're switching gears to the social side of things, kicking it off with Twitter. What was the hottest topic our readers tweeted about over the last 12 months? Google stole the show in a big way, from  various algorithm updates and overhauls (Panda, Penguin, Hummingbird...) to those ginormous banner ads that took many by surprise. (And, love him or hate him, insights and two cents from Google [...]

Search Engine Land’s Top News Stories Of 2013: Hummingbirds, Penguins, Pandas & More

sel-2013-review-featured As we get ready to close the books on 2013, the editorial team that brings you daily news and features on Search Engine Land and Marketing Land is going to look back at the most popular content we published during these past 12 months. Over the next week couple weeks, we'll reveal our most popular columns (overall, and broken down by topic) and our most shared stories on the main social networks. But we'll begin today with a look back at the most popular news items of 2013. Search Engine Land's Most Popular News Stories Of 2013 This list includes news stories published throug [...]

Reminder: Take Marketing Land’s Marketing Technology Survey & You May Win An iPad Air!

marketing-land-logo-square This is a quick reminder that we're surveying our readers about which brands you think of first in different marketing technology categories. Take Marketing Land's brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. But time is running out -- the survey is only open through December 20th. Click here to take the survey! Completing the survey takes less than five minutes. We ask for your email address only so that we can notify prize winners. We won't [...]

Take Marketing Land’s Marketing Technology Survey; You May Win An iPad Air!

marketing-land-logo-square What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land's brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. Click here to take the survey! Completing the survey takes less than five minutes. We ask for your email address only so that we can notify prize winners. We won't sell your email or send you more stuff because you took the survey. Everyone who fills out the survey with a corporate e-mail address by [...]

Participate in Our Audience Survey & Enter To Win A Ticket To SMX East

SEL We’ve got a special request of our Search Engine Land readers. Please take our 2-minute audience survey! If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win a ticket to Search Engine Land’s – SMX East in New York City, October 1-3. With over 50 tactic-packed sessions focused on search engine optimization, paid search, social media marketing, mobile, video and more, you can customize your program to meet your needs. You can find the survey here: https://www.etouches.com/esurvey/sel13 We need the survey results so we know who you are. N [...]

Changes Afoot At Search Engine Land & Marketing Land Columns

marketing-land-logo-square I'm pleased to announce that we've made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we're moving some of our columns from Search Engine Land to Marketing Land, so we want to let you know where you'll be able to find the contributors and content you've grown to know and appreciate. When we launched Marketing Land, it was an acknowledgment that the world of online marketing was changing dramatically. A lot of folks who'd started out in search were now turning the expertise they'd gaine [...]

Welcome Lauren Litwinka, New Community Editor & Congrats Monica Wright, New Director Of Audience Engagement

lauren and monica Search Engine Land keeps growing our staff! Today, we're happy to announce that Lauren Litwinka is coming on as our new Community Editor while Monica Wright moves up into a new Director Of Audience Engagement position. Lauren will be directly interacting with our audience on Twitter, Facebook, Google+, LinkedIn, Pinterest, Tumblr and many other places where Search Engine Land maintains a social media presence. She'll also watch over our comments and interact with our community in other ways. Lauren is known to many in the search and social spaces from her time previously with aimCl [...]

Search Engine Land’s Guide To SEO Explained In New Slideshow Format

Earlier this month, we announced the addition of Mobile as a new SEO element in the 2013 Edition of the Search Engine Land Periodic Table of SEO Success Factors, following a Google announcement that mobile site optimization is a factor in search rankings. The Search Engine Land Guide to SEO explains each of the success factors in more detail over the course of nine chapters, filled with additional resource links, SEO tips and tutorials in each area. Now, we've transformed our Periodic Table of SEO Success Factors and Guide To SEO into a quick slideshow format which summarizes each of th [...]

Take Our Survey & Help Update The Periodic Table Of SEO

Periodic Table Of SEO - Condensed Version The only constant in search is change. The Periodic Table of SEO was created in 2011 to summarize the major factors that comprise search engine optimization. But, it's time to update the table to review those ranking factors and make sure we've got the right combination. This year, we're asking the SEO community to provide their insight as we revise the Periodic Table of SEO. Please take the Periodic Table of SEO survey below, where you'll review and rank each of the 33 elements. You might notice that Blocking factors have already been removed (going the way of Pluto) since Google effec [...]

Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Search Engine Land, Marketing Land

We've filled three positions on our editorial team and it's a pleasure to introduce you to the newest Third Door Media staffers: Amy Gesenhues, Jessica Thompson and Ginny Marvin. Amy Gesenhues is our new, full-time General Assignment Correspondent. She'll be covering a variety of search- and marketing-related stories for us on both Search Engine Land and Marketing Land. Amy has more than 10 years of marketing management experience, and was an award-winning syndicated newspaper columnist before joining our team. She's also written for sites such as Marketing Profs and Software CEO. Amy's [...]

Congrats Elisabeth Osmeloski & Monica Wright, New Director Of Audience Development & Director Of Community

elis and monica Along with our new writer and editor hires announced today, more news: Elisabeth Osmeloski and Monica Wright are gaining new titles, reflecting their work on growing and working with our Search Engine Land community. Elisabeth started with Search Engine Land as our managing editor in September 2008, then became its Executive Features Editor in December 2010, overseeing contributed pieces and columns. In her new role, Elisabeth will be responsible for building the audience coming to Search Engine Land and Marketing Land. She'll oversee outreach efforts ranging from content partnerships to [...]

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