In October 2012, Google Product Listing Ads (PLAs) became Google Shopping. With this, Google removed the Google Shopping listings from the organic side of the equation and made them a purely PPC play. Many people, including Danny Sullivan, have noted that Google has now embraced a paid inclusion model. Things have certainly changed, and advertisers need to stay on top of their game to take advantage of new opportunities. In this article, I’ll share some tips we’ve learned related to Google Shopping ads. Before getting started, a few notes on Google Shopping: It’s a feed-based p [...]

Related Topics: About Search Engine Land: Daily Stats | Channel: SEM | Google: AdWords | Google: Product Search | Paid Search

As promised, now that a full calendar year has gone by, it's time to look at some key stats about how Search Engine Land has grown in various ways over the year. Let's dive in! First, how about a chart: That's the number of visits to the site over the past year. I'll do another version of that chart further below and call out what caused some of those spikes. But some key takeaways: Visits: 3,250,000 Pageviews: 5,200,000 Average Time On Site: 1 minute, 23 seconds Percent Of New Visitors: 71 How are people getting to us? Another chart: To recap those for the picture challenged: Referri [...]

Related Topics: About Search Engine Land | About Search Engine Land: Daily Stats | About Search Engine Land: Monthly Stats | Channel: Other

Time for another daily stats review, since yesterday was our second busiest ever non-Digg day. Below a look at the top stories that sent us traffic, along with tips and suggestions on how you might do the same. Google No Longer Linking To Yahoo, MapQuest Maps was our top story, with about 1,000 views. Most people came from Techmeme, about 400 in all. Google keyword searches sent about 100 visitors, with terms like Yahoo and MapQuest seeming to send them from Google News. Then smaller chunks of 10-20 visitors came from places like The Only Republican, Greg Sterling's blog [who wrote the p [...]

Related Topics: About Search Engine Land: Daily Stats | Channel: Other

Back again with a daily stats and traffic review for Search Engine Land. When I did the first one yesterday, I warned this wouldn't be a daily activity. But we had another record traffic day, including making the Delicious home page. That's going to make for some nice comparison to Digg traffic for a future post. In the meantime, here's are the top stories yesterday on Search Engine Land and what drove traffic to them, as well as some tips on Google Analytics and analytics from FeedBurner. Before I dive into the stories, just a quick tip on what I'm doing, which may be helpful to other Goo [...]

Related Topics: About Search Engine Land: Daily Stats | Channel: Analytics | SEM Tools: Web Analytics

Earlier I did a review of traffic stats for Search Engine Land in December 2006. Today, I'm looking at what happened on the site yesterday, in terms of most popular stories. I can't promise to do this every day. But doing a daily stats review is part of my regular routine, and it helps me keep track of what drove traffic when I do a monthly review as well. So here's yesterday on Search Engine Land, looking at our top stories and what made them pop. Google Named Fortune's Best Place To Work, But Rich Early Employees Checking Out had about 900 unique page views, our top page. Most of those cam [...]

Related Topics: About Search Engine Land: Daily Stats | Channel: Other

As promised, here's the first in regular monthly updates on how Search Engine Land is growing. I hope the traffic statistics look will be both interesting to the curious and informative about how various places can turn into traffic generators. For December 2006, we had about 93,000 page views, or about 4,400 page views per day. Actually, those are "AdViews," the number of times ads were shown as reported by our ad serving software. We only began showing ads from December 11 onward, so I have to turn to our Google Analytics statistics to talk about the entire month. Let's dive into [...]

Related Topics: About Search Engine Land: Daily Stats | About Search Engine Land: Monthly Stats | Channel: Analytics | Search Marketing: General | SEM Tools | SEM Tools: Web Analytics | SEO: General

Search Engine Land made the Digg home page yesterday because of Neil Patel's great article, The New Digg Features Plus, A Submitter's Perspective. I've already covered how as a new site, we're still growing our traffic. Now I've got a chance to show what it means to a new site to get digged. The picture above tells the tale. Once we hit, the first hour brought in nearly 4,000 visits. Then it tapered off. For the entire day, we had 7,134 visits from Digg, 78 percent of our entire traffic. Bear in mind that this is all "cream," IE -- traffic above and beyond what we'd already normal [...]

Related Topics: About Search Engine Land: Daily Stats | Channel: Other