Search Engine Land’s Most-Shared Stories on Google+ for 2013: What’s Right, What’s Wrong, What’s Next, & What’s Dead

sel-2013-review-featured Happy New Year to you, search marketing friends! Surely you're eager to dive head-first into 2014, weighing predictions and forecasts of what's next in the worlds of SEO and SEM, but we've still got an installment or two in our Search Engine Land Year In Review series! So let's get to it. You've seen the roundups of top news, most popular columns and stories, as well as posts that stole the show in our Twitter and Facebook communities. Now, it's time to turn our sights to Google+. What kind of content did our readers share most on Google's own social network over the last 12 months? Hmm.. [...]

Top Search Marketing Columns of 2013

sel-2013-review-featured This past year saw many exciting changes in the world of search. From the birth of Enhanced Campaigns and Hummingbird to the death of the Keyword Tool and keyword referral data, search marketers of all stripes have had to make quite a few adjustments to their daily routines and long-term strategies. While the editorial staff here at Search Engine Land has provided breaking news coverage for these events and more, our hard-working team of over 100 guest columnists brought their expertise to the table as well, helping fellow marketers make sense of the ever-changing search landscape with [...]

Year Of The Hummingbird: Our Top SEO Columns Of 2013

sel-seo2013-featured Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists. Perhaps one of the most widely discussed issues within the SEO community in 2013 was the loss of keyword referral data, as Google moved to encrypt all search activity this past September. SEOs relying on this keyword data were forced to change up their tactics and adjust their strategies to accommodate this development. Semantic search was another hot topic in 2013. Although the initiative was launched in mid-2011, th [...]

Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013

sel_sem Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was arguably Google's announcement and subsequent roll-out of Enhanced Campaigns. The marketing community's response to the news was divided -- but, love it or hate it, Enhanced Campaigns became the new norm as of July 2013. All of our knowledgeable paid search columnists helped keep marketers up-to [...]

Link Building 2013: Looking Back At This Year’s Top Link Week Columns

sel-2013-review-featured With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google's spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively). Additionally, many link building tactics that were once considered legitimate were unceremoniously moved to the "spam" column in 2013. Google updated its webmaster guidelines to provide additional guidance on what they now consider to be an unnatural link, and even Bing detailed several ways not to buil [...]

Checking In: Our Top Local Search Columns Of 2013

sel-2013-local-featured As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results. This past year saw the official launch of Google's Knowledge Graph Carousel for local search results, creating a more visually pleasing user experience for searchers. Additionally, Google continued the rocky process of updating its business listings management from Google Places to Google+ Local. Whether you're an SMB trying to navigate the world of local search on your own or a large brand with [...]

Search Engine Land’s Most-Shared Stories on Facebook for 2013: How To Survive Google, Plus A Joke Here & There

sel-2013-review-featured Search marketing friends -- welcome, welcome! It's time for another installment of our Search Engine Land Year In Review series. We've toured through the top news stories and those that were most tweeted -- now it's time to scope out the articles, tutorials, resources, and surveys that were most shared on the world's largest social network, Facebook. Much of our "most popular on FB" posts you've already seen on the top tweeted list, but the order in which these stories rank is something of note. And for sure a few more playful posts made it into this roundup (April Fools, Easter Eg [...]

Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google

sel-2013-review-featured Welcome back, search marketing friends, to the second installment of our Search Engine Land Year In Review series. So far, you've seen the run-down of our top news stories to break in 2013 -- now, we're switching gears to the social side of things, kicking it off with Twitter. What was the hottest topic our readers tweeted about over the last 12 months? Google stole the show in a big way, from  various algorithm updates and overhauls (Panda, Penguin, Hummingbird...) to those ginormous banner ads that took many by surprise. (And, love him or hate him, insights and two cents from Google [...]

Search Engine Land’s Top News Stories Of 2013: Hummingbirds, Penguins, Pandas & More

sel-2013-review-featured As we get ready to close the books on 2013, the editorial team that brings you daily news and features on Search Engine Land and Marketing Land is going to look back at the most popular content we published during these past 12 months. Over the next week couple weeks, we'll reveal our most popular columns (overall, and broken down by topic) and our most shared stories on the main social networks. But we'll begin today with a look back at the most popular news items of 2013. Search Engine Land's Most Popular News Stories Of 2013 This list includes news stories published throug [...]

Search Engine Land’s Most Shared Stories on Facebook of 2012

facebook logo Today for our last installment top stories from the past year, we feature the most-shared stories on Facebook. Our little Panda friend made it in the headline nine times ("Nine times? Nine times."- Quick, name the movie!)* Meanwhile, Google stories are  popular with our Facebook crowd, appearing in seventeen out of the top 20 headlines, same as the top shared stories on Google+. As with our other top social stories of 2012, this list was generated by Social Crawlytics, a social analytics tool that crawls and provides social activity for each URL on a website. The tool only tracks Facebo [...]

The Hottest Reads In Search & Social In 2012

search-social-featured We already shared the news that Jordan Kasteler took home the top prize and had a second entry in our overall list of most read columns for the year, both of which appeared here in the Search & Social column, alongside several other worthy reads. In 2012, "social signals" became one of the most talked about topics among SEO's and social media marketers, as the prevalence of Google+ and Bing/Facebook social results have captured our attention. Yet many feel we're still very much in the early stages of social signals having a major impact in general search engine results. That sh [...]

Search Engine Land’s Top Tweeted Stories Of 2012: Pandas, Google and a Zuckerberg

twitter-tweets-featured There's no question, the Search Engine Land Twitterverse likes to talk about the Panda updates. We took a look at the top tweeted stories of 2012 using Social Crawlytics, and without a doubt, Google and Panda-related stories trumped much of the Twitter activity in the past year. Mark Zuckerberg did make an appearance in one of our top-tweeted headlines, but in the context of search. So here they are, the top tweeted Search Engine Land posts of 2012! 1. Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More (1,931 tweets) 2. [...]

Top Search Marketing Columns & Contributed Features Of 2012

Best-of-2012-award-shutterstock As an industry news publication, the majority of our visitor traffic comes to our site to read daily news updates, in-depth coverage of search engine technologies and ever-evolving search engine algorithms. On top of the hardest working full- and part-time editorial staff in search, we have over 100 guest columnists who dedicate a significant amount of time and energy to share their experience and expertise with the rest of the search marketing industry. Collectively, these contributors round out our daily news coverage by sharing thoughtful observations, successful strategies and tactic [...]

Search Engine Land’s Most Read Stories Of 2012: Google Places Goes Google+, Panda, Penguin & More

trophy-first-place-winner-featured What were our most popular stories on Search Engine Land over the past year? Below, the news stories that were published in 2012 that were read the most: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search (May) Google’s Jaw-Dropping Sponsored Post Campaign For Chrome (January) Google’s Results Get More Personal With “Search Plus Your World” (January) How Rick Santorum Is Making His “Google Problem” Worse (January) The Top Heavy Update: Pages With Too Many Ads Above The Fold Now Penalized By Google’s “Page Layout” Algorithm (J [...]

Search Engine Land’s Most Popular Stories On Google+ In 2012: Panda, Knowledge Graph & SEO

google-plus-red-128 It's started, the top lists of 2012! Over the next few days, we'll be posting a series of these, including the most read Search Engine Land stories, the most tweeted ones and the ones most liked on Facebook. But to kick it off, the stories with the most +1's on Google+. How did we collect this data? Search Engine Land columnist Annie Cushing suggested we use Social Crawlytics, a tool that easily crawls the site and reports on the social activity for each URL. If you haven't checked it out, go do so. It's free to get started. A few observations while aggregating list: Seventeen of t [...]

February 2011: Search Engine Land’s Most Popular Stories

Below are Search Engine Land’s 10 most popular stories from February 2011: Google: Bing Is Cheating, Copying Our Search Results New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google Google Forecloses On Content Farms With "Farmer" Algorithm Update Google Logo Honors Constantin Brancusi’s 135th Birthday Bing: Why Google’s Wrong In Its Accusations Obama’s Silicon Valley "Tech Supper" – Who Sat Where? Why Was He There? 5 Social Sites You May Not Have Heard About (Yet) What Time Does the 2011 Super Bowl Start? A (Continuing) Lesson in [...]

January 2011: Search Engine Land’s Most Popular Stories

Below are Search Engine Land’s 10 most popular stories from January 2011: Google vs. Bing: The Fallacy Of The Superior Search Engine The New York Times, Demand Media Edition Confirmed: Google Readies "Google Offers" Groupon Clone Internet-To-TV Players Compared: Roku, Apple TV, Boxee & Google TV A To Do List For Google’s New CEO Larry Page The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011 Google Testing Display Ads In Gmail A Tale Of Three Android Phones: Droid 2, Samsung Fascinate & Google Nexus S Blekko Launches Spam Clock To Keep Pre [...]

December 2010: Search Engine Land’s Most Popular Stories

Below are Search Engine Land's 10 most popular stories from December 2010: 1) Where Is Santa Claus? The 2010 Santa Tracker List, From NORAD To Google Earth 2) 10 Alternatives To Bookmarking 3) NORAD Santa Claus Tracker 2010 Now Open! 4) First Day Review: The Google Chrome OS Cr-48 Notebook 5) What Social Signals Do Google & Bing Really Count? 6) The Google Rosa Parks Logo 7) DecorMyEyes Merchant Vitaly Borker Arrested After NYT Piece On Google Rankings 8) Why Wikileaks Will Never Be Closed Or Blocked 9) Google Lets You Dumb Down Your Search Results [...]

November 2010: Search Engine Land’s Most Popular Stories

Below are Search Engine Land's 10 most popular stories from November 2010: 1) Nicaragua Raids Costa Rica, Blames Google Maps - A Nicaraguan military commander, relying on Google Maps, moved troops into an area near San Juan Lake along the border between his country and Costa Rica. The troops are accused of setting up camp there, taking down a Costa Rican flag and raising the Nicaraguan flag, doing work to clean up a nearby river, and dumping the sediment in Costa Rican territory. 2) Google’s "Gold Standard" Search Results Take Big Hit In New York Times Story - The New York Times [...]

September 2010: Search Engine Land’s Most Popular Stories

Below are Search Engine Land's 10 most popular stories from September 2010: 1) What’s Up With The Google Balls Logo On The Google Homepage Today? - Visiting the Google homepage today may make you go "wow." It has one of the most wild and explosive special Google logos I have ever seen. There are dozens of balls that make up the Google logo, and they bounce around the screen all to come together to form "Google." The balls in the logo will bounce off your cursor, so if you move your cursor off the browser window, the logo will come together. 2) Google Announces Can’t Be Missed [...]

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