Search Engine Land has a new look and features! For our regular readers, as well as new visitors, here's a guide to what you'll find on the redesigned site and how everything works. New "Flip Box" For Featured Stories One of our biggest challenges is that we publish so much content that it can be hard to feature everything. On a busy news day, some great news stories and feature articles could get "pushed down" or "pushed off" our home page. Plus, some fantastic columns might be missed, given they come "below the fold" on the home page. This is where our new "flip box" comes in. You'll fi [...]

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Below are Search Engine Land’s 10 most popular stories from February 2011: Google: Bing Is Cheating, Copying Our Search Results New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google Google Forecloses On Content Farms With "Farmer" Algorithm Update Google Logo Honors Constantin Brancusi’s 135th Birthday Bing: Why Google’s Wrong In Its Accusations Obama’s Silicon Valley "Tech Supper" – Who Sat Where? Why Was He There? 5 Social Sites You May Not Have Heard About (Yet) What Time Does the 2011 Super Bowl Start? A (Continuing) Lesson in [...]

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Below are Search Engine Land’s 10 most popular stories from January 2011: Google vs. Bing: The Fallacy Of The Superior Search Engine The New York Times, Demand Media Edition Confirmed: Google Readies "Google Offers" Groupon Clone Internet-To-TV Players Compared: Roku, Apple TV, Boxee & Google TV A To Do List For Google’s New CEO Larry Page The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011 Google Testing Display Ads In Gmail A Tale Of Three Android Phones: Droid 2, Samsung Fascinate & Google Nexus S Blekko Launches Spam Clock To Keep Pre [...]

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Below are Search Engine Land's 10 most popular stories from December 2010: 1) Where Is Santa Claus? The 2010 Santa Tracker List, From NORAD To Google Earth 2) 10 Alternatives To Delicious.com Bookmarking 3) NORAD Santa Claus Tracker 2010 Now Open! 4) First Day Review: The Google Chrome OS Cr-48 Notebook 5) What Social Signals Do Google & Bing Really Count? 6) The Google Rosa Parks Logo 7) DecorMyEyes Merchant Vitaly Borker Arrested After NYT Piece On Google Rankings 8) Why Wikileaks Will Never Be Closed Or Blocked 9) Google Lets You Dumb Down Your Search Results [...]

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I'm happy to welcome Pamela Parker to the Search Engine Land team! Pamela is a new corresponding editor who will focus on paid search coverage as well as search news coverage in general. Pamela has been covering digital marketing since 1998. She's worked as managing editor of ClickZ and moved on to help monetize independent publishers’ sites at Federated Media Publishing. Outside of Search Engine Land, Pamela blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. Congratulations are also i [...]

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We publish a huge amount of search marketing and search engine-related news here on Search Engine Land. I thought it was worth a reminder on the best ways to keep up with it all. You could, of course, come back to Search Engine Land throughout the day to see the latest news articles, briefs, columns and feature stories that are listed on our home page. If that works for you, please, carry on! Read Our Columns! Search Engine Land about 20 wonderful columns from talented writers covering a range of search marketing and social media topics. You can subscribe to any of these via email an [...]

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Below are Search Engine Land's 10 most popular stories from November 2010: 1) Nicaragua Raids Costa Rica, Blames Google Maps - A Nicaraguan military commander, relying on Google Maps, moved troops into an area near San Juan Lake along the border between his country and Costa Rica. The troops are accused of setting up camp there, taking down a Costa Rican flag and raising the Nicaraguan flag, doing work to clean up a nearby river, and dumping the sediment in Costa Rican territory. 2) Google’s "Gold Standard" Search Results Take Big Hit In New York Times Story - The New York Times [...]

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Below are Search Engine Land's 10 most popular stories from September 2010: 1) What’s Up With The Google Balls Logo On The Google Homepage Today? - Visiting the Google homepage today may make you go "wow." It has one of the most wild and explosive special Google logos I have ever seen. There are dozens of balls that make up the Google logo, and they bounce around the screen all to come together to form "Google." The balls in the logo will bounce off your cursor, so if you move your cursor off the browser window, the logo will come together. 2) Google Announces Can’t Be Missed [...]

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Our newest Search Engine Land column, PPC Academy, launches today. PPC Academy is a comprehensive, one-year search advertising course from beginning to end. Starting with the basics, PPC Academy progressively explores all of the varied facets of paid search, and the tactics needed to succeed and become an advanced paid search marketer. PPC Academy appears weekly at Search Engine Land. PPC Adademy is written by Josh Dreller, Vice President of Media Technology for Fuor Digital, an agency concentrated in the research, planning, buying and stewardship of digital media marketing campaigns. Jos [...]

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Our newest Search Engine Land column, Conversion Science, launches today. Conversion Science focuses on that all important aspect of search marketing, persuading users to take action. Columnists write about ad and landing page testing and tuning, techniques for moving searchers through the conversion funnel, and more. The Conversion Science column appears weekly at Search Engine Land. Our Conversion Science columnists are: Tim Ash, CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improveme [...]

Related Topics: About Search Engine Land | Channel: Analytics | Search & Conversion

Our newest Search Engine Land column, Multinational Search, launches today. Multinational Search looks at the complex challenges of search marketing in multiple countries and languages. Columnists focus both on the technical complexities of creating and managing a campaign spread across the world, and also at the cultural issues that arise when trying to appeal to different local tastes and needs. The Multinational Search column appears weekly at Search Engine Land. Our Multinational Search columnists are: Andy Atkins-Krüger, a linguist who has been specializing in international se [...]

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Our hard working news editor Barry Schwartz is taking the day off today -- something he almost never does -- and with good reason. Barry's become a father for the first time! His daughter (no name yet) was born this morning. Search Engine Land readers see Barry's name in plenty of stories, but few really realize just how much time he spends on coverage. He scans through posts from over 500 blogs and news sources constantly throughout the day. If news happens anyway, Barry spots the smoke long before the flames erupt. So enjoy your time off, Barry, and from your colleagues at Search Engin [...]

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Below are Search Engine Land's 10 most popular stories from December 2008: Top 10 Most Popular Stories: December 2008 1) Santa Tracker 2008: Google & NORAD Team Up Again - My favorite Christmas activity is tracking Santa's route around the world. Once again, NORAD and Google are making it easy. The NORAD Tracks Santa 2008 site is now up, and a countdown for your iGoogle home page can now be downloaded. Google just blogged the news today. Below, what to expect. 2) 8 Santa Trackers For Christmas Eve 2008, From NORAD Santa To Twitter - It's Christmas Eve, and that means Sant [...]

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Search Engine Land turned two years old this month. In that time, our content has blossomed. We run nearly 20 columns on search marketing issues, routinely post multiple brief items per day about breaking search news along with regular long, in-depth analysis or "How To" stories. Our old design didn't serve to present this content well. So today, we present a fresh new face to Search Engine Land. Below, an introduction to the new design along with new features, including a return to allowing comments directly within our stories plus a new "Members Only" sec [...]

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Below are Search Engine Land's 10 most popular stories from November 2008: 1) Maps Of Fires In Southern California: November 2008 Edition - Fires are burning in Southern California once again. Here's an update on how to find maps of where the blazes are. 2) Are Our Brains Becoming "Googlized?" - Are our brains being rewired by using the Internet? The evidence tends to be pointing that way. As somebody interested in how the mind works, I read with interest the results of a recent study at UCLA that used the sexiest research tool around today, fMRI scanning. fMRI allows researcher [...]

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Below are Search Engine Land's 10 most popular stories from October 2008: 1) Los Angeles & Southern California Fire Maps: October 2008 Edition - Southern California is ablaze with wildfires once again, including one I can see out my window in the Newport Beach foothills. Trying to keep track of where they are. Here's a guide to maps of current fires and place you can expect future ones to be posted. =================== 2) Google’s iPhone Ad Units, G1 Pre-Sells 1.5 Million? - On Friday, AdWeek reported that Google was creating and testing specialized ad unit [...]

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Our newest Search Engine Land column, Bookshelf, launches today. Bookshelf features reviews of books, white papers and other publications that help search marketers do their jobs or gain a better understanding of general digital marketing issues. The Bookshelf column appears periodically at Search Engine Land. In today's debut post, I review the newly updated second edition of a book that can justifiably claim the title of the "bible" of search marketing: Search Engine Marketing, Inc. by Mike Moran and Bill Hunt. Read on in The "Bible" Of Search Engine Marketing. [...]

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Earlier this year, Search Engine Land participated in its first conversational marketing campaign through our ad partner, Federated Media. We're now doing another one, and this is a short post to ensure readers know that while we're taking part in a new "conversation," our writers are not being told what to say as part of that conversation. LookSmart wanted some of our writers to contribute articles as part of its Thought Leadership Series site. After discussing this with Federated Media, we settled on the topic of small business and search. Three of us here at Search Engine Land -- my [...]

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Below are Search Engine Land's 10 most popular stories from September 2008: 1) Searching With Google Chrome & Omnibox - Now that Google Chrome is live, I spent some time looking at the search features within it, especially to see -- as I did recently with Internet Explorer 8 -- whether Google was going to try to stack the deck in its own favor. Like Microsoft, Google's playing it straight. As for search features, I'm mixed on whether I like the new "Omnibox" feature that combines a browser's address bar and search box into one single area. =================== 2) On Android [...]

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When we launched our Sphinn social news site for search and internet marketers last year, we quickly were hit by a huge number of Japanese-language submissions. Unfortunately, we had to go to an English-only rule, as we had no easy way to moderate those submissions, such as checking for spam. Now, problem solved -- Sphinn Japan has launched. Congrats and big credit to Kenichi Suzuki and his developer Sera Hiroyuki, who've worked hard over the past few months to bring the site to life! [...]

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