All Things SEO covers a variety of topics related to improving website visibility in the natural (free or unpaid) listings of search engine results pages by employing the best practices for organic search engine optimization (SEO). Columnists share technical expertise on how to build search engine friendly websites, how to use search engine tools and webmaster dashboards, how to avoid common SEO problems such as duplicate content and spam penalties, plus SEO advice from a marketing perspective, opinion and commentary about algorithmic shifts in the search engine industry.

Once Were Vikings: Search Marketing In The Nordics

Norway, Iceland, Sweden, Finland, Denmark @aznos And the winner of this year's European Search Personality award is… Kristjan Mar Hauksson! With Kristjan being from Iceland, it seems the time is due for a focus on the Nordics. Those who know the region may be thinking fjords, mountains, forests, lakes, volcanoes, kings and castles. Or perhaps you're thinking about small search volumes, higher than average CPCs (compared to other European markets), and high conversion rates? Ever since I expatriated to France, I have been observing with interest the search marketing landscape in my home country of Denmark and its Nordic neighbours. An [...]


Panda 4.0: Redefining Site Authority

google-panda-xcu-600 Everyone in SEO talks about it: authority. It's the key measurement for ranking, right? But what defines authority in the eyes of each search engine? We all have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give engines a better idea of a website's true authority on a subject. Over the past two years, many reputable, arguably authoritative websites have seen major Google organic ranking drops due to various Panda updates. How frustrating. But Panda may have just taken a positive turn, and Google may have fin [...]


A Marketer’s Guide To Using Regular Expressions In SEO

HTTP_shutterstock Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal,  but they're incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer: I'm not a coder, a developer or a network admin. My use of regex is very entry-level, but what I'm about to share has worked well for me across a variety of platforms. I want to share three of these with you: Google Analytics, Screaming Frog and htaccess. Fundamentals Of Regular Expressions (Regex) Let's [...]


Learnings From SMX London: The Impact Of Social On Search

fire_shutterstock_31640122 SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google's Matt Cutts and Bing's Duane Forrester have come out (on more than one occasion) to emphatically state that Facebook Likes, Tweets, Google +1s, Pinterest Pins and other similar social indicators are not part of their algorithms. At the recent SMX London on May 13, 2014, John Mueller of Google and Duane Forrester of Bing took the stage to talk [...]


Discover Who’s Eating Your SEO Lunch… And How To Beat Them

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The combination of web analytics and a thoughtful SEO strategy is a winner. Here’s one of my favourite strategies to ensure you’re beating your competition at SEO linkbuilding.


4 Intangible Benefits Of Content You Shouldn’t Overlook

oreo tweet The benefits of the ever-increasing intersection of digital marketing and technology are clear: we can measure the impact of our online efforts like never before. But, along with tracking valuable content metrics like traffic, downloads and bounce rate, we should remember that content has intangible benefits that should be part of any ROI discussion. The idea that there are intangible benefits that extend beyond those that are measurable is especially true when it comes to content, which has become the way for marketers to reach their audience. Marketing executives are pouring money i [...]


The Indirect SEO Benefits Of Guest Posting

The Indirect Power of Guest Posting If you follow the world of search engine optimization (SEO) at all, you know about Matt Cutts' January 20, 2014 post, The Decay and Fall of Guest Blogging for SEO. For many people, this was a shock; but frankly, it was inevitable. Then, on March 19th, Google Penalized MyBlogGuest. This shocked people even more, largely because MyBlogGuest was in no way designed with spammy goals in mind. However, it appears that people were using the platform to do some spammy things; so, regardless of the design intent of the site, Google decided to take it out. For the record, I expect that some guest pos [...]


Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First

Don’t Overthink Semantic Markup Have you heard of semantic markup? Of course you have! Everyone's talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won't move your page 8 rankings to the first page of Google. So, is it really worth implementing? The answer is yes. While semantic markup may not improve search engine rankings, it can enhance your existing search engine results page (SERP) listings. These enhanced listings can make you stand out, drawing the eye of the searcher and potentially improving click-through rate (CTR). H [...]


Google: The European Court Is Really Telling You To Be More “Relevant”

Google legal So, it finally happened. After years of people telling me that "Europe" will do nothing about Google and me saying that one day "Europe" will probably bite back, it did. "Europe" bit off a whole chewy chunk of Google and all other search engines in just one surprise and relatively unexpected verdict. The hysteria surrounding the case has reached all corners of the press. "Freedom of speech destroyed," they say. "Criminals are already asking for removal of their information," they say. Even Jimmy Wales of Wikipedia is distraught. But yes, this is a big deal. It has certainly left some mem [...]


Were You Really Hit By A Search Engine Penalty, Or Is It Something Else?

shutterstock_136088975 Often, I'll speak to prospective clients who think they've been hit by an algorithm update or a penalty. They've lost a lot of organic traffic, so they immediately think that a search engine change is to blame. Unfortunately, I've also run into many situations where SEOs are using algorithm updates such as Panda or Penguin as explanations for organic traffic drops. Because clients may not understand the technical nature of SEO, vendors can often hide behind excuses of algorithm updates or past penalties as the reasons for traffic drops. So how can you know what the real problem is? Have Yo [...]


The Marketer Identity Crisis. Where Are The SEOs?

identity-hidden-speaker-bag-600 Online marketing is dazed and confused. Not in the “dry herbs” style, but in the deer-in-the-headlights style. Or maybe both... to each his own. To begin with, I must state that I am an old curmudgeon by online marketing standards, having been in the field for over 14 years. I identify myself as an SEO (Search Engine Optimization) Expert, and as a search marketer. I’m not ashamed of either title; like “lawyer” and “cop,” there are good and bad ones. I believe I’m one of the good ones. Who Are We? Our industry has reached what I can only term as an identity crisis. Inbound [...]


Quantifying Brand Bias In Search Results With Rand Fishkin Of Moz

google-brand-search-featured Like many, I enjoyed Rand Fishkin's keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. [caption id="" align="alignright" width="186"] Moz Founder and COO Rand Fishkin discusses Google's bias toward strong brands with Bryson Meunier.[/caption] That being said, I was taken aback by his claim during the presentation that "the long-awaited dominance and bias of search results toward brands is here." At Resolution, we work with some of the biggest [...]


7 SEO Truths Every Business Leader Must Understand

truth-facts-arrow-600 If you're still caught up in SEO practices and know how that worked in 2007, it's time to get up-to-date -- fast! Unless you catch up with recent developments in business and search marketing, you'll get run over by the competition that's zooming along at high speed. Here are seven SEO truths you can't afford to ignore. 1. Offline & Online Marketing Are Co-Dependent The world is becoming flat. Boundaries between various digital marketing disciplines -- such as SEO, paid search, content marketing and social media marketing -- are disappearing. Even offline and online marketing are no [...]


Deliver Transformational SEO Performance With Simple Techniques

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I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true value of a number of SEO techniques.


SEO Smackdown: Download Time – Machine Speed Vs. Human Speed

Download speedometer: humans vs. technology

Perceived download time is more important to searchers than actual download time. So why do SEOs focus on technocentric optimization strategies?


Why It’s Good To Compete With Google

top ranking keyword groups If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition -- specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For example, marketers sometimes erroneously assume that brick-and-mortar competitors are the same as online competitors. Sometimes, your site might end up competing with publications in SERPs, even if you're a retailer or B2B. Sometimes, the competition is right under your nose, and you don't even realize it. G [...]


Coupons, Coupon Codes, Promo Codes…When Content Is NOT King

coupons-discounts-600 A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn't see my former client on page one for the first few queries, so I kept going. Eventually, I noticed the following: Clicking the above result brought me to the page below (you can click for a larger version): [caption id="attachment_189607" align="aligncenter" width="600"] (Click to enlarge.)[/caption] I was taken aback by the fact that a site [...]


Does Google Have A Secret “Translate” Service & Why Should Search Marketers Care?

chrome web store ES Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Google is actually a player in auto translating content. I saw this first with Google Play when they added auto translation of app descriptions, and lately I've seen this again in the Chrome web store. The more interesting thing I have noticed is that this translation seems almost human, at least much closer to human than what I am used to seei [...]


Syndicated Content: Why, When & How

Syndicate to More Authoritative Sites Done correctly, syndication can be a very effective way to help develop your reputation and visibility online. To many, this is a controversial topic, but it really shouldn't be. You just need to know why it can help you, when to do it and how to do it the right way. And that's what I am going to take on today in this column. Yes, there are potential SEO issues with this, and we will discuss that later on in this post. Content Syndication Vs. Guest Posting First, let's get clear on the difference between content syndication and guest posting, as they are not the same thing at all. Gu [...]


Advanced SEO Experiments: Google’s Title Tag Changes

html-Title-tag-best-practices-SEO Do you accept standard SEO practices? Or do you prefer to evolve beyond the basics? Before I get too far, let me state that just because you can apply advanced optimization techniques does not mean you should. In most cases, SEO essentials will provide more and speedier improvements long before advanced optimization techniques need come into play. However, it's worthwhile to understand the "why" behind each "what," and be able to recognize when the usual advice may not be enough. It's one of the things that makes SEO interesting. Here's one example: the lowly title element. (I'm jokin [...]


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